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Whois & Analysis for petplace.com

Jan 15, 2020 3:18 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
IHC Specialty Benefits, Inc.
• Organization
IHC Specialty Benefits, Inc.
• Address
5353 WAYZATA BLVD STE 300
• City
SAINT LOUIS PARK
• Zip Code
55416-1317
• State
MN
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for petplace.com
66

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Consider adding a robots.txt file in your web server's root directory.
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Follow Google PageSpeed Insights to make your page faster.
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OVERVIEW

• Domain Owner
IHC Specialty Benefits, Inc. See more
• Category
Pets  >  Cats  >  Dogs
• Online since
• Age
26 years, 5 months, 3 days
• Alexa Rank
#148.499, petplace.com is in the world's top 1 million websites

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Guest Posting Rocket

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Amazon has expired on December 15, 2020.
Title Tag
PetPlace: The Web's #1 Source of Pet Information
Length: 48 (recommended: 10 to 70)
Meta Description
Read veterinarian approved pet care articles on PetPlace.com. Find pet health information about your dog, cat and many other animals from our pet experts.
Length: 154 (recommended: 50 to 160)
Google preview
Desktop Version

PetPlace: The Web's #1 Source of Pet Information

https://petplace.com

Read veterinarian approved pet care articles on PetPlace.com. Find pet health information about your dog, cat and many other animals from our pet experts.

Mobile Version

https://petplace.com

PetPlace: The Web's #1 Source of Pet Information

Read veterinarian approved pet care articles on PetPlace.com. Find pet health information about your dog, cat and many other anima...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, shrink-to-fit=no

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by petplace.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Veterinary physician Confidence: 76% Arrow up

A veterinary physician, colloquially called a vet, shortened from veterinarian (American English, Australian English) or veterinary surgeon (British English), is a professional who practices veterinary medicine by treating disease, disorder, and injury in animals.

Cat Confidence: 68% Arrow up

The domestic cat is a small, typically furry, carnivorous mammal.

They are often called house cats when kept as indoor pets or simply cats when there is no need to distinguish them from other felids and felines.

Cats are often valued by humans for companionship and for their ability to hunt vermin.

There are more than 70 cat breeds, though different associations proclaim different numbers according to their standards.

Dog Confidence: 68% Arrow
World Wide Web Confidence: 64% Arrow

WEBSITE SPEED

petplace.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.7s

This domain loads at the median speed of 0.7 seconds.

Speed Percentile

88%

petplace.com is faster than approximately 88 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #148.499 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • petplace.com daily visitors distribution - Total: 3 countries
  • Flag for United States of AmericaUnited States of America (34.3%)
  • Flag for ArgentinaArgentina (17.3%)
  • Flag for IndiaIndia (17.1%)
  • Flaf icon for other countryOthers (31.3%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #78.217
Flag for ArgentinaArgentina #7.985
Flag for IndiaIndia #104.328

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How petplace.com looks like on a mobile device such as an iPhone.

Tablet
How petplace.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 36% #a09090
  • 20% #b0b0b0
  • 15% #f0f0f0
  • 13% #ffffff
  • 6% #805040
  • 4% #b0a0a0
  • 2% #604030
  • 2% #906050
  • 1% #a08070
  • 0% #f09080
  • 0% #fffff0
  • 0% #ff8060

Text/code ratio

petplace.com's text/code ratio is 0.75%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 0.75%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 6
  • <H3> 19
  • <H4> 4
  • <H5> 0
  • <H6> 5
<H1>
Top level heading
Search ourvet-approved articles
Latest stories
<H2>
2nd level heading
You don’t have to be human to be family
Pet care
Pet wellness and health
Pet behavior and training
Pet adoption and breeds
<H3>
3rd level heading
Pet care
Pet health
Pet ınsurance
Pet training
Breed library
<H4>
4th level heading
Pet experts
Worldwide vets
10,000 approved articles
Super organized
<H6>
6th level heading
Pet care
Pet health
Pet behavior & training
Breeds
Just for fun
Alt attributes Arrow up

We found 71 images on this website.
18 ALT attributes are missing on your image tags. The issue affects 16 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
- data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAGCAYAAADDl76dAAAACXBIWXMAAAsTAAALEwEAmpwYAAABk0... 1
Image with missing alt attribute found on petplace.com /static/79d561e95a8502d1878c9ac8d52c04b9/ec873/hero-bg.png 2
- data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAZCAYAAAAxFw7TAAAACXBIWXMAAAsTAAALEwEAmpwYAAAGFk... 1
Image with missing alt attribute found on petplace.com /static/d87cd4022c1bcae11691706dfc4fb407/a79b5/mobile-home-bg.png 1
- data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABQAAAAaCAYAAAC3g3x9AAAACXBIWXMAAAsTAAALEwEAmpwYAAAGdk... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 18 images on petplace.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.070
  • Likes 285
  • Shares 1.641
  • Comments 144

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 06/05/1998 26 years, 5 months, 3 days ago
Last Modified 12/17/2017 6 years, 10 months, 22 days ago
Expiration Date 10/29/2023 Expired
Nameservers Arrow up
Host IP Address Country
ns0.dnsmadeeasy.com 208.94.148.2 Flag for United StatesUnited States
ns1.dnsmadeeasy.com 208.80.124.2 Flag for United StatesUnited States
ns2.dnsmadeeasy.com 208.80.126.2 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon Technologies Inc.
  • IP Address
  • 54.192.30.72
  • Country
  • Flag for United StatesUnited States
  • Region
  • District of Columbia , Washington
  • Latitude and Longitude
  • 38.9072 : -77.0369
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