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Whois & Analysis for petsmartcharities.org

Dec 7, 2019 6:51 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for petsmartcharities.org
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Private
• Category
Society  >  Pets
• Online since
• Age
25 years, 5 months, 12 days
• Alexa Rank
#186.229, petsmartcharities.org is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Sectigo Limited has expired on April 19, 2021.
Title Tag
More than a Pet Charity: Connecting People & Pets | PetSmart Charities
Length: 74 (recommended: 10 to 70)
Meta Description
PetSmart Charities is a nonprofit organization supporting pets and those who love them. Over 90 cents of every dollar supports change-making organizations in communities near you.
Length: 179 (recommended: 50 to 160)
Google preview
Desktop Version

More than a Pet Charity: Connecting People & Pets | PetSmart Chari...

https://petsmartcharities.org

PetSmart Charities is a nonprofit organization supporting pets and those who love them. Over 90 cents of every dollar supports change-making organizations in communi...

Mobile Version

https://petsmartcharities.org

More than a Pet Charity: Connecting People & Pets | PetSmart Chari...

PetSmart Charities is a nonprofit organization supporting pets and those who love them. Over 90 cents of every dollar supports cha...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
Alternate URL Hreflang
https://petsmartcharities.org/node/9057 en
URL Resolve
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, shrink-to-fit=no

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by petsmartcharities.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
PetSmart Charities Confidence: 78% Arrow up

PetSmart Charities and PetSmart Charities of Canada are non-profit organizations dedicated to saving the lives of homeless pets.

In the United States, PetSmart Charities is the largest financial supporter of animal welfare and among the 400 largest philanthropic organizations working on any issue.

PetSmart Charities was formed in 1994 by PetSmart founders Jim and Janice Dougherty, who chose never to sell dogs and cats within their stores.

Their primary goal is to save the lives of homeless pets through programs such as their In-Store Adoption Centers in many PetSmart locations, Rescue Waggin' distaser relief program, grant program for animal welfare agencies across North America, and community adoption events.

Another focus of the organization is increasing spay/neuter services to help communities solve the problem of pet overpopulation.

Nonprofit organization Confidence: 74% Arrow up

A nonprofit organization (also known as a non-business entity) is an organization whose purpose is something other than making a profit.

A nonprofit organization is often dedicated to furthering a particular social cause or advocating for a particular point of view.

In economic terms, a nonprofit organization uses its surplus revenues to further achieve its purpose or mission, rather than distributing its surplus income to the organization's shareholders (or equivalents) as profit or dividends.

This is known as the non-distribution constraint.

The decision to adopt a nonprofit legal structure is one that will often have taxation implications, particularly where the nonprofit seeks income tax exemption, charitable status and so on.

WEBSITE SPEED

petsmartcharities.org website speed is very slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.8s

This domain loads at the median speed of 1.8 seconds.

Speed Percentile

50%

petsmartcharities.org is faster than approximately 50 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #186.229 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • petsmartcharities.org daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (84.1%)
  • Flaf icon for other countryOthers (15.9%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #68.923

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How petsmartcharities.org looks like on a mobile device such as an iPhone.

Tablet
How petsmartcharities.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 34% #409090
  • 30% #ffffff
  • 6% #d0c0d0
  • 4% #d0b0b0
  • 3% #e0f0f0
  • 2% #c0b0c0
  • 2% #f0ffff
  • 2% #705050
  • 2% #d0b0c0
  • 1% #f0e0e0
  • 1% #e0c0d0
  • 1% #80c0c0

Text/code ratio

petsmartcharities.org's text/code ratio is 1.42%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.42%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 11
  • <H3> 5
  • <H4> 12
  • <H5> 0
  • <H6> 2

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Main menu (2)
Generosity brings joy
As the leading funder of animal welfare, we ensure 90 cents of every $1 makes a direct impact in communities just like yours
Who we work with
Grant opportunities
<H3>
3rd level heading
San francisco spca
Meet luna! our 9…
Cudi, remi and henry:…
Samuel & jenny: a…
Change lives. give today.
<H4>
4th level heading
Eight-year-old sets out to…
Adoption update: life with henry
Family promise keeps homeless…
2018: a year in review
Meet zeus: the 8th million…
<H6>
6th level heading
Call toll free
Say hello
Alt attributes Arrow up

We found 50 images on this website.
22 ALT attributes are missing on your image tags. The issue affects 18 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 22 images on petsmartcharities.org. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 6.022
  • Likes 3.030
  • Shares 2.626
  • Comments 366

DOMAIN REGISTRAR

Domain Registrar MARKMONITOR INC.
Registration Date 05/03/1999 25 years, 5 months, 12 days ago
Last Modified 04/01/2018 6 years, 6 months, 14 days ago
Nameservers Arrow up
Host IP Address Country
ns2.markmonitor.com 162.88.60.13 Flag for United StatesUnited States
ns1.markmonitor.com 64.124.69.50 Flag for United StatesUnited States
ns7.markmonitor.com 162.88.61.19 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 100.26.14.91
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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