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SEO Report for pewresearch.org

December 9, 2019 5:17 PM
Desktop screen Desktop screenshot for pewresearch.org

SEO SCORE

Favicon for pewresearch.orgpewresearch.org
69

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your title tag clear, concise and include your most important keywords.
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Make your meta description eloquent and appealing, neither too short nor too long.
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OVERVIEW

• Category
News / Weather / Information  >  Law, Government, & Politics  >  Politics
• Online since
• Age
16 years, 8 months, 22 days
• Alexa Rank
#9.572, pewresearch.org is in the world's top 10.000 websites!

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on February 25, 2020.
Title Tag
Pew Research Center | Nonpartisan, non-advocacy public opinion polling and demographic research
Length: 95 (recommended: 10 to 70)
Meta Description
A nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. As a neutral source of data and analysis, Pew Research does not take policy positions.
Length: 330 (recommended: 50 to 160)
Google preview
Desktop Version

Pew Research Center | Nonpartisan, non-advocacy public opinion polling...

https://pewresearch.org

A nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. It conducts public opinion polling, demographic...

Mobile Version

Favicon for pewresearch.org https://pewresearch.org

Pew Research Center | Nonpartisan, non-advocacy public opinion polling...

A nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. It conducts...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=no
robots NOODP

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by pewresearch.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Pew Research Center Confidence: 93% Arrow up

The Pew Research Center is a nonpartisan American "fact tank", which is based in Washington, D.C. It provides information on social issues, public opinion, and demographic trends shaping the United States and the world.

It also conducts public opinion polling, demographic research, media content analysis, and other empirical social science research.

Pew Research Center does not take explicit policy positions, and is a subsidiary of The Pew Charitable Trusts.

Content analysis Confidence: 92% Arrow up

Content analysis is "a wide and heterogeneous set of manual or computer-assisted techniques for contextualized interpretations of documents produced by communication processes in the strict sense of that phrase (any kind of text, written, iconic, multimedia, etc) or signification processes (traces and artifacts), having as ultimate goal the production of valid and trustworthy inferences".

Social science Confidence: 78% Arrow up

Social science is a major category of academic disciplines, concerned with society and the relationships among individuals within a society.

It in turn has many branches, each of which is considered a "social science".

The main social sciences include economics, political science, human geography, demography, psychology, and sociology.

In a wider sense, social science also includes some fields in the humanities such as anthropology, archaeology, jurisprudence, history, and linguistics.

The term is also sometimes used to refer specifically to the field of sociology, the original 'science of society', established in the 19th century.

A more detailed list of sub-disciplines within the social sciences can be found at Outline of social science.

Opinion poll Confidence: 76% Arrow up

An opinion poll, sometimes simply referred to as a poll, is a human research survey of public opinion from a particular sample.

Opinion polls are usually designed to represent the opinions of a population by conducting a series of questions and then extrapolating generalities in ratio or within confidence intervals.

Policy Confidence: 73% Arrow up

A policy is a deliberate system of principles to guide decisions and achieve rational outcomes.

A policy is a statement of intent, and is implemented as a procedure or protocol.

Policies are generally adopted by the Board of or senior governance body within an organization where as procedures or protocols would be developed and adopted by senior executive officers.

Policies can assist in both subjective and objective decision making.

Policies to assist in subjective decision making would usually assist senior management with decisions that must consider the relative merits of a number of factors before making decisions and as a result are often hard to objectively test e.g. work-life balance policy.

In contrast policies to assist in objective decision making are usually operational in nature and can be objectively tested e.g. password policy.

TRAFFIC

This website is ranked #9.572 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for pewresearch.org

Daily visitors by country

  • pewresearch.org daily visitors distribution - Total: 10 countries
  • Flag for IndiaIndia (4.8%)
  • Flag for United States of AmericaUnited States of America (63.0%)
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (5.4%)
  • Flaf icon for other countryOthers (26.8%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #15.592
Flag for EgyptEgypt #13.141
Flag for MalaysiaMalaysia #9.021
Flag for PhilippinesPhilippines #4.003
Flag for PakistanPakistan #9.006

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How pewresearch.org looks like on a mobile device such as an iPhone.

Tablet
How pewresearch.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 51% #f0f0f0
  • 33% #ffffff
  • 4% #f0f0e0
  • 1% #000000
  • 1% #fffff0
  • 1% #504030
  • 1% #403020
  • 1% #302010
  • 1% #a08060
  • 1% #907060
  • 1% #304050
  • 1% #f0fff0

Text/code ratio

pewresearch.org's text/code ratio is 5.52%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.52%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 8
  • <H3> 0
  • <H4> 3
  • <H5> 2
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Trust, facts & democracy
Data labs
Decoded
National politics
ımmigration
<H4>
4th level heading
ınformatıon and the publıc sphere
Data scıence at pew research center
The how behınd our work
<H5>
5th level heading
Research areas
Follow us
Alt attributes Arrow up

We found 75 images on this website.
71 ALT attributes are missing on your image tags. The issue affects 40 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on pewresearch.org https://www.pewresearch.org/wp-content/uploads/2019/12/PG_19.11.08_Balance-of-Power_HP.jpg?w=260 1
Image with missing alt attribute found on pewresearch.org https://www.pewresearch.org/wp-content/uploads/2019/12/PS_19.10.31_ClimateChange_promo_260x173.png?w... 1
Image with missing alt attribute found on pewresearch.org https://www.pewresearch.org/wp-content/uploads/2019/11/PI_19.11.14_MobileDividesInEmergingEconomies_... 1
Image with missing alt attribute found on pewresearch.org https://www.pewresearch.org/wp-content/uploads/2019/11/PM_19.11.19_fieldGuidePolls_260_173_photo.jpg... 1
Image with missing alt attribute found on pewresearch.org https://www.pewresearch.org/wp-content/uploads/2019/11/PF_19.11.01_religionTrust2homepage346.jpg?w=2... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 71 images on pewresearch.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.607
  • Likes 357
  • Shares 2.139
  • Comments 111
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar ENOM, INC.
Registration Date 07/18/2003 16 years, 8 months, 22 days ago
Last Modified 06/19/2019 9 months, 22 days ago
Nameservers Arrow up
Host IP Address Country
ns-1257.awsdns-29.org 205.251.196.233 Flag for United StatesUnited States
ns-347.awsdns-43.com 205.251.193.91 Flag for United StatesUnited States
ns-947.awsdns-54.net 205.251.195.179 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Automattic, Inc
  • IP Address
  • 192.0.66.2
  • Country
  • Flag for United StatesUnited States
  • Region
  • California , San Francisco
  • Latitude and Longitude
  • 37.7441 : -122.422

NEWS / WEATHER / INFORMATION > POLITICS COMPETITORS IN UNITED STATES

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