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SEO Report for plu.edu

November 18, 2019 4:38 AM
Desktop screen Desktop screenshot for plu.edu

SEO SCORE

Favicon for plu.eduplu.edu
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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OVERVIEW

• Category
Education  >  7-12 Education
• Online since
December 13, 1993 (explore Wayback Machine)
• Age
26 years, 10 months, 18 days
• Alexa Rank
#154.427, plu.edu is in the world's top 1 million websites
• Owner
Pacific Lutheran University (See more)

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by Internet2 is valid from March 29, 2019 to March 29, 2021.
Title Tag
Pacific Lutheran University
Length: 27 (recommended: 10 to 70)
Meta Description
Pacific Lutheran University purposefully integrates the liberal arts, professional studies and civic engagement through distinctive international programs and close student-faculty research
Length: 189 (recommended: 50 to 160)
Google preview
Desktop Version

Pacific Lutheran University

https://plu.edu

Pacific Lutheran University purposefully integrates the liberal arts, professional studies and civic engagement through distinctive international programs and close...

Mobile Version

Favicon for plu.edu https://plu.edu

Pacific Lutheran University

Pacific Lutheran University purposefully integrates the liberal arts, professional studies and civic engagement through distinctiv...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by plu.edu.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Pacific Lutheran University Confidence: 89% Arrow up

Pacific Lutheran University (PLU), founded by Norwegian Lutheran pioneers in 1890, is a private university offering liberal arts and professional school programs located in Parkland, a suburb of Tacoma, Washington, United States.

PLU is sponsored by the 580 congregations of Region I of the Evangelical Lutheran Church in America.

PLU has approximately 3,300 students enrolled.

As of 2016, the school employs approximately 220 full-time professors on the 156-acre (630,000 m2) woodland campus.

Liberal arts education Confidence: 79% Arrow up

The liberal arts (Latin: artes liberales) are those subjects or skills that in classical antiquity were considered essential for a free person (Latin: liberalis, "worthy of a free person") to know in order to take an active part in civic life, something that (for Ancient Greece) included participating in public debate, defending oneself in court, serving on juries, and most importantly, military service.

Grammar, logic, and rhetoric were the core liberal arts, while arithmetic, geometry, the theory of music, and astronomy also played a (somewhat lesser) part in education.

Civic engagement Confidence: 72% Arrow up

Civic engagement or civic participation, according to the American Psychological Association, is "individual and collective actions designed to identify and address issues of public concern".

It can be defined as citizens working together to make a change or difference in the community.

Civic engagement includes communities working together in both political and non-political actions.

The goal of civic engagement is to address public concerns and promote the quality of the community.

Faculty (academic staff) Confidence: 71% Arrow up

Faculty (in North American usage) or academics (in British usage) are the academic staff of a university: professors of various ranks, lecturers, and/or researchers.

The term faculty in this sense is most commonly used in this context in the United States and Canada, and generally includes professors of various ranks: adjunct professors, assistant professors, associate professors, and (full) professors, usually tenured (or tenure-track) in terms of their contract of employment.

In British English "faculty" usually refers to a university's department, not to the employees.

Study abroad Confidence: 71% Arrow up

Studying abroad is the act of a student pursuing educational opportunities in a country other than one's own.

This can include primary, secondary and post-secondary students.

The number of students studying abroad represents only about 1% of all students enrolled at institutions of higher education in the United States.

WEBSITE SPEED

plu.edu website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.7s

This domain loads at the median speed of 2.7 seconds.

Speed Percentile

32%

plu.edu is faster than approximately 32 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #154.427 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for plu.edu

Daily visitors by country

  • plu.edu daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (84.6%)
  • Flaf icon for other countryOthers (15.4%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #22.667

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How plu.edu looks like on a mobile device such as an iPhone.

Tablet
How plu.edu looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 63% #000000
  • 18% #ffffff
  • 2% #100000
  • 2% #a07040
  • 2% #708080
  • 2% #b09070
  • 2% #201000
  • 1% #906030
  • 1% #c0a090
  • 1% #f0f0f0
  • 1% #503000
  • 1% #805030

Text/code ratio

plu.edu's text/code ratio is 11.60%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 11.60%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 2
  • <H3> 0
  • <H4> 12
  • <H5> 85
  • <H6> 8

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Start your journey
Social hub
<H4>
4th level heading
Kicking off the ncaas (2)
Gender and sexuality week (2)
'the cunning little vixen' (2)
Decision priority date (2)
253 plu bound (2)
<H5>
5th level heading
Back (38)
Center for student success (2)
Visit plu (2)
Financial aid (2)
New recruits (2)
<H6>
6th level heading
Division of natural sciences
Nick de los santos sr bma capstone presentation
─▒nternational education week
Study away 2020-2021 semester, peace scholars and wang grant application launch
2019 juried student art exhibition
Alt attributes Arrow up

We found 68 images on this website.
27 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on plu.edu https://www.plu.edu/wp-content/uploads/2019/04/ncaa-soccer-11-11-19-216-1.jpg 1
Image with missing alt attribute found on plu.edu https://www.plu.edu/wp-content/uploads/2019/04/fox_banner.jpg 1
Image with missing alt attribute found on plu.edu https://www.plu.edu/wp-content/uploads/2018/10/morken1.jpg 1
Image with missing alt attribute found on plu.edu https://www.plu.edu/wp-content/uploads/2019/04/pluboundplubanner.jpg 1
Image with missing alt attribute found on plu.edu https://www.plu.edu/wp-content/uploads/2019/04/msma-capstone-banner.jpg 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 27 images on plu.edu. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.330
  • Likes 326
  • Shares 967
  • Comments 37
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Registration Date 12/13/1993 26 years, 10 months, 18 days ago
Last Modified 09/26/2019 1 year, 1 month, 1 day ago
Expiration Date 07/31/2020 Expired

SERVER

Server map
  • Service Provider (ISP)
  • Pacific Lutheran University
  • IP Address
  • 152.117.1.105
  • Country
  • Flag for United StatesUnited States
  • Region
  • Washington , Tacoma
  • Latitude and Longitude
  • 47.1441 : -122.4434

OWNER

The owner's whois contact information is public.
Organization
Pacific Lutheran University
Address
Information & Technology Services 12180 Park Ave S
City
Tacoma
Zip
98447
State
WA
Country
USA
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