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Whois & Analysis for pmi.com

Nov 9, 2019 9:29 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Philip Morris Products S.A.
• Address
Quai Jeanrenaud 3
• City
Neuchatel
• Zip Code
2000
• State
NE
• Country Code
CH
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for pmi.com
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Philip Morris Products S.A. See more
• Category
Hobbies & Interests  >  Cigars / Vaping / Tobacco & Accessories
• Online since
January 22, 1997 Explore Wayback Machine
• Age
27 years, 9 months, 15 days
• Alexa Rank
#82.060, pmi.com is in the world's top 100.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS). Consider adding a free SSL Certificate.
Title Tag
Philip Morris International | Delivering a Smoke-Free Future
Length: 60 (recommended: 10 to 70)
Meta Description
We’re building PMI’s future on smoke-free products that are a better choice than cigarette smoking. Our vision: these products will one day replace cigarettes.
Length: 163 (recommended: 50 to 160)
Google preview
Desktop Version

Philip Morris International | Delivering a Smoke-Free Future

http://pmi.com

We’re building PMI’s future on smoke-free products that are a better choice than cigarette smoking. Our vision: these products will one day replace cigarettes.

Mobile Version

http://pmi.com

Philip Morris International | Delivering a Smoke-Free Future

We’re building PMI’s future on smoke-free products that are a better choice than cigarette smoking. Our vision: these products wil...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by pmi.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Philip Morris International Confidence: 91% Arrow up

Philip Morris International Inc. (PMI) is an American global cigarette and tobacco company, with products sold in over 180 countries outside the United States.

The most recognized and best selling product of the company is Marlboro.

Tobacco smoking Confidence: 76% Arrow up

Tobacco smoking is the practice of burning tobacco and inhaling the smoke (consisting of particle and gaseous phases).

(A more broad definition may include simply taking tobacco smoke into the mouth, and then releasing it, as is done by some with tobacco pipes and cigars) The practice was believed to begin as early as 5000–3000 BC.

Tobacco was introduced to Eurasia in the late 17th century where it followed common trade routes.

The practice encountered criticism from its first import into the Western world onwards, but embedded itself in certain strata of a number of societies before becoming widespread upon the introduction of automated cigarette-rolling apparatus.

Cigarette Confidence: 72% Arrow up

A cigarette, or cigaret, is a small cylinder of finely cut tobacco leaves rolled in thin paper for smoking.

The cigarette is ignited at one end causing the cigarette to smoulder and allowing smoke to be inhaled from the other end, which is held in or to the mouth; in some cases, a cigarette holder may be used, as well.

Most modern manufactured cigarettes are filtered, and also include reconstituted tobacco and other additives.

Smoking ban Confidence: 65% Arrow
Product (business) Confidence: 65% Arrow

WEBSITE SPEED

pmi.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.4s

This domain loads at the median speed of 1.4 seconds.

Speed Percentile

62%

pmi.com is faster than approximately 62 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #82.060 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • pmi.com daily visitors distribution - Total: 9 countries
  • Flag for IndiaIndia (3.5%)
  • Flag for PakistanPakistan (4.1%)
  • Flag for United States of AmericaUnited States of America (20.1%)
  • Flag for GreeceGreece (4.8%)
  • Flag for CanadaCanada (3.2%)
  • Flaf icon for other countryOthers (64.3%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #153.361
Flag for IndonesiaIndonesia #63.274
Flag for TurkeyTurkey #57.194
Flag for Russian FederationRussian Federation #121.480
Flag for PakistanPakistan #24.121

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How pmi.com looks like on a mobile device such as an iPhone.

Tablet
How pmi.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 22% #ffffff
  • 19% #f0f0f0
  • 9% #606060
  • 8% #202030
  • 6% #101020
  • 4% #203040
  • 4% #0060c0
  • 3% #001020
  • 3% #707070
  • 3% #2090f0
  • 3% #304050
  • 2% #605050

Text/code ratio

pmi.com's text/code ratio is 5.74%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.74%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 14
  • <H3> 10
  • <H4> 10
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Delivering a smoke-free future
<H2>
2nd level heading
Delivering a smoke-free future
Why can't we talk about our better alternatives?
Our goal and strategies
Discover who we are
The problem with burning
<H3>
3rd level heading
Share price pm (common stock)
An unsustainable trade: pmı is supporting the msc initiative to tackle the problem of illicit cigarettes
Taking responsibility: why companies considered to be part of the problem should be part of the solution
Philip morris ınternational ınc. revises, only for manufacturing restructuring charges in germany of $0.20 per share, ıts 2019 full-year reported diluted eps forecast to at least $4.53 vs. $5.08 in 2018,
Leaving cigarettes behind: pmı ceo addresses some of the issues around smoke-free products
<H4>
4th level heading
Our transformation (2)
ıt's time (3)
Smoke-free life
News 08 nov, 2019 (2)
Press release 04 nov, 2019
Alt attributes Arrow up

We found 62 images on this website.
20 ALT attributes are missing on your image tags. The issue affects 9 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 20 images on pmi.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 13.933
  • Likes 8.758
  • Shares 4.737
  • Comments 438

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 01/22/1997 27 years, 9 months, 15 days ago
Last Modified 02/01/2019 5 years, 9 months, 4 days ago
Expiration Date 01/23/2020 Expired
Nameservers Arrow up
Host IP Address Country
pdns1.cscdns.net 209.112.114.33 Flag for NetherlandsNetherlands
pdns2.cscdns.net 69.36.145.33 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon Technologies Inc.
  • IP Address
  • 34.241.134.131
  • Country
  • Flag for IrelandIreland
  • Region
  • Leinster , Dublin
  • Latitude and Longitude
  • 53.3498 : -6.26031
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