popsci.com Domain Owner Whois and Analysis

DOMAIN OWNER WHOIS

ⓘ The owner has chosen to keep his whois contact information private.

• Contact Name

REDACTED FOR PRIVACY

• Organization

Bonnier Corporation

• Address

REDACTED FOR PRIVACY

• City

REDACTED FOR PRIVACY

• Zip Code

REDACTED FOR PRIVACY

• State

Florida

• Country Code

• Phone Number

REDACTED FOR PRIVACY

• Email

Show email

• Domain Registrar

GANDI SAS
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SEO SCORE

popsci.com
Make your link ↑ do-follow

✅ 9 criteria passed
❌ 2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner

Private

• Category

News / Weather / Information

• Online since

August 21, 1995 Explore Wayback Machine

• Age

28 years, 8 months, 8 days

• Alexa Rank

#10.170, popsci.com is in the world's top 20.000 websites!

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TECHNICAL SEO & SECURITY

❌ SSL Certificate

This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on February 2, 2020.

✅ Title Tag

Popular Science Homepage | Popular Science
Length: 42 (recommended: 10 to 70)

✅ Meta Description

Awe-inspiring science reporting, technology news, and DIY projects. Skunks to space robots, primates to climates. That's Popular Science, 145 years strong.
Length: 164 (recommended: 50 to 160)

ⓘ Google preview

Desktop Version

Popular Science Homepage | Popular Science

https://popsci.com

Awe-inspiring science reporting, technology news, and DIY projects. Skunks to space robots, primates to climates. That's Popular Science, 145 years strong.

Mobile Version

https://popsci.com

Popular Science Homepage | Popular Science

Awe-inspiring science reporting, technology news, and DIY projects. Skunks to space robots, primates to climates. That's...

❌ Encoding

No language/character encoding is specified

✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL	Resolved URL
http://popsci.com	https://www.popsci.com/
https://popsci.com	https://www.popsci.com/
http://www.popsci.com	https://www.popsci.com/
https://www.popsci.com	https://www.popsci.com/

✅ Robots.txt

https://www.popsci.com/robots.txt

✅ URL Parameters

Great, the domain URLs look clean.

Attribute	Value
ⓘ viewport	width=device-width, initial-scale=1

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by popsci.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics

Popular Science Confidence: 79%

Popular Science (also known as PopSci) is an American bi-monthly magazine carrying popular science content, which refers to articles for the general reader on science and technology subjects. Popular Science has won over 58 awards, including the American Society of Magazine Editors awards for its journalistic excellence in both 2003 (for General Excellence) and 2004 (for Best Magazine Section). With roots beginning in 1872, PopSci has been translated into over 30 languages and is distributed to at least 45 countries.

Do it yourself Confidence: 75%

Do it yourself (DIY) is the method of building, modifying, or repairing things without the direct aid of experts or professionals. Academic research describes DIY as behaviors where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)". DIY behavior can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness).

Robotics Confidence: 71%

Robotics is the interdisciplinary branch of engineering and science that includes mechanical engineering, electrical engineering, computer science, and others. Robotics deals with the design, construction, operation, and use of robots, as well as computer systems for their control, sensory feedback, and information processing.

Technology journalism Confidence: 70%

Technology journalism is the activity, or product, of journalists engaged in the preparation of written, visual, audio or multi-media material intended for dissemination through public media, focusing on technology-related subjects. Technology journalism includes genres such as news, reports, and analysis covering a wide variety of topics, including communications technologies, the Internet, social media, the IT industry, scientific research, robotics, and laws and policy regarding the digital world. One common genre of technology journalism, the product review, may involve the journalist experimenting with and expressing opinions about specific devices or applications, often accompanied by a score.

Ampere Confidence: 70%

The ampere (SI unit symbol: A, dimension symbol: I), often shortened to "amp", is a unit of electric current. In the International System of Units (SI) the ampere is one of the seven SI base units. It is named after André-Marie Ampère (1775–1836), French mathematician and physicist, considered the father of electrodynamics.

WEBSITE SPEED

✅ popsci.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.7s

This domain loads at the median speed of 2.7 seconds.

Speed Percentile

27%

popsci.com is faster than approximately 27 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #10.170 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

India (10.0%)
United States of America (55.3%)
United Kingdom of Great Britain and Northern Ireland (3.7%)
Canada (3.6%)
Others (27.4%)

Traffic country ranks

Country	Rank
India	#10.479
Egypt	#13.677
Singapore	#12.914
Taiwan	#16.405
Philippines	#3.880
Pakistan	#14.281
United States of America	#3.493
Hong Kong	#8.440
Australia	#11.525
United Kingdom of Great Britain and Northern Ireland	#5.842
Cambodia	#2.183
Brazil	#16.139
Greece	#11.247
Mexico	#14.166
Canada	#7.777

LAYOUT

ⓘ Doctype HTML5

ⓘ Responsive website, mobile-friendly.

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How popsci.com looks like on a mobile device such as an iPhone.

Tablet
How popsci.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website.

93% #ffffff
5% #f0f0f0
2% #e0e0e0
0% #b0b0f0
0% #d0d0f0
0% #c0c0e0
0% #f0f0ff
0% #e0e0ff
0% #f0ffff
0% #fffff0
0% #a0a0d0
0% #f0fff0

Text/code ratio

ⓘ popsci.com's text/code ratio is 4.88%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.

Text / Code Ratio 4.88%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings

Great, we found headings on this page.

<H1> 0
<H2> 4
<H3> 0
<H4> 0
<H5> 0
<H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>

2^nd level heading
Shop
Animals
"ı was always very interested in science, and ı knew that for me, science was a better long-term career than tennis."
Videos

❌ Alt attributes

We found 43 images on this website.
17 ALT attributes are missing on your image tags.

Image	Image URL	Occurrences
	https://www.facebook.com/tr?id=1482788748627554 &ev=PageView&noscript=1	1
	https://www.popsci.com/resizer/s1xfCtpL1CQNLKwYdPvoE-ntiGw=/96x64/arc-anglerfish-arc2-prod-bonnier.s...	1
	https://www.popsci.com/resizer/Tjp7suGhysgJf7nKisORKcfxiug=/96x64/arc-anglerfish-arc2-prod-bonnier.s...	1
	https://www.popsci.com/resizer/GyVW9VTe0VnI1MwDTwNOpJsNfVY=/96x64/arc-anglerfish-arc2-prod-bonnier.s...	1
	https://www.popsci.com/resizer/WeCBEwziITolHWdqtv7HQYMdLj8=/96x64/arc-anglerfish-arc2-prod-bonnier.s...	1
	https://www.popsci.com/resizer/s5ENFIihcgxEwwRcF6FASBcVg_g=/96x64/arc-anglerfish-arc2-prod-bonnier.s...	1
	https://www.popsci.com/resizer/Q7VWFzXmQv7L4FMdGpB6S1JsGy0=/360x240/arc-anglerfish-arc2-prod-bonnier...	1
	https://www.popsci.com/resizer/J0o4T1Dd1ThTkXVcNUrQHXwzUik=/144x96/arc-anglerfish-arc2-prod-bonnier....	1
	https://www.popsci.com/resizer/jkT7cCprdki3N8jAMDQpkEinlow=/144x96/arc-anglerfish-arc2-prod-bonnier....	1
	https://www.popsci.com/resizer/WOPD-R6SS_eNzOPyVDiWKv6P5pA=/50x33/arc-anglerfish-arc2-prod-bonnier.s...	1
	https://www.popsci.com/resizer/dOi5ULvls801bnppTx9bDzazK3w=/50x33/arc-anglerfish-arc2-prod-bonnier.s...	1
	https://www.popsci.com/resizer/OGd70eQkPr26JWZV2BXcwlSpivs=/50x33/arc-anglerfish-arc2-prod-bonnier.s...	1
	https://www.popsci.com/resizer/r_JmIiWAOPC9HA0ETGcT7mOV9C8=/50x33/arc-anglerfish-arc2-prod-bonnier.s...	1
	https://www.popsci.com/resizer/nw_4LPvysztLBkRKKrVQO2d4pCs=/50x33/arc-anglerfish-arc2-prod-bonnier.s...	1
	https://www.popsci.com/resizer/ByN4v8yeXO99HV8Ov8vumwyWEJE=/50x33/arc-anglerfish-arc2-prod-bonnier.s...	1
	https://sb.scorecardresearch.com/p?c1=2&c2=6035029&cs_ucfr=1&cv=2.0&cj=1	1
	https://q.quora.com/_/ad/fbced24689e14b68a47e4bf613791d54/pixel?tag=ViewContent&noscript=1	1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 17 images on popsci.com. Check your website to make sure it's specified for each image on the page.

LINKS

ⓘ There is a total of 190 links on the homepage of this website.

ⓘ Internal links : 160

For a better readability, only the first 50 internal links are shown below.

Anchor	Type	URL
No anchor	empty	/
Account	text	/manage-account
subscribe	text	https://www.popsci.com/topright/
give a gift	text	https://www.popsci.com/give-a-gift/
science	text	/science/
technology	text	/technology/
diy	text	/diy/
health	text	/health/
goods	text	/goods/
podcasts	text	/popular-science-podcasts/
espanol	text	https://www.popsci.com/espanol/
rss	text	https://www.popsci.com/arcio/rss/
	image	/how-to-deep-fry-turkey-without-killing-yourself/
	image	/things-you-can-do-with-your-frozen-turkey-besides-cooking-it/
	image	/best-way-to-cook-a-turkey-spatchcock-2/
	image	/how-to-make-perfect-pie-crust/
	image	/how-to-eat-less-this-thanksgiving/
	image	/eat-stomach-explode/
	image	/how-to-consume-as-much-food-as-possible-this-thanksgiving/
	image	/how-to-not-gain-holiday-weight-diet/
	image	/story/space/jupiter-great-red-spot-not-dead/
	image	/story/science/safe-cleaning-agents-use/
	image	/what-to-do-crowd-crush-panic/
Science	text	/science/
What to do if you’re in a crowd of panicking people	text	/what-to-do-crowd-crush-panic/
Basically, don’t panic.	text	/what-to-do-crowd-crush-panic/
Ellen Airhart	text	/authors/ellen-airhart/
	image	/digestion-questions-answers/
In 1964, Popular Science answered ‘stupid’ questions about what you eat	text	/digestion-questions-answers/
From the archives: things you’re afraid to ask about digestion.	text	/digestion-questions-answers/
	image	/story/science/fake-fruit-flavor/
Why don’t fake flavors taste like real fruit?	text	/story/science/fake-fruit-flavor/
The chemical composition of fresh fruit flavor is surprisingly complicated.	text	/story/science/fake-fruit-flavor/
	image	/does-turkey-make-you-sleepy/
Health	text	/health/
No, turkey doesn’t make you sleepy	text	/does-turkey-make-you-sleepy/
But it may bring more trust to your Thanksgiving table.	text	/does-turkey-make-you-sleepy/
	image	/story/science/purpose-of-music/
A recent study reinforces the idea that music is universal	text	/story/science/purpose-of-music/
	image	/story/environment/un-emissions-gap-report/
Environment	text	/environment/
We can still slash emissions and survive climate change, but we’re running out of time	text	/story/environment/un-emissions-gap-report/
	image	/how-to-deep-fry-turkey-without-killing-yourself/
Diy	text	/diy/
How to deep-fry a turkey without killing yourself	text	/how-to-deep-fry-turkey-without-killing-yourself/
Sophie Bushwick	text	/authors/sophie-bushwick/
	image	/things-you-can-do-with-your-frozen-turkey-besides-cooking-it/
Five things to do with your frozen turkey (besides cooking it)	text	/things-you-can-do-with-your-frozen-turkey-besides-cooking-it/
Michael Koziol	text	/authors/michael-koziol/
How to cook a turkey that actually tastes good	text	/best-way-to-cook-a-turkey-spatchcock-2/

ⓘ External links : 30

Anchor	Type	URL
Sign Up	text	https://x.mail.bonnier-subscriptions.com/ats/url.aspx?cr=923&wu=1&viewid=psc&loc=hamburg...
Subscribe	text	https://subscribe.popsci.com/servlet/ordersgateway?cds_mag_code=pps&cds_page_id=242078
newsletter sign up	text	https://x.mail.bonnier-subscriptions.com/ats/url.aspx/?cr=923&wu=1&viewid=psc&loc=hambur...
video	text	https://www.youtube.com/user/popscivideo/?sub_confirmation=1
popsci shop	text	https://shop.popsci.com/
popular science merch	text	https://popsci.threadless.com/
email	text	https://x.mail.bonnier-subscriptions.com/ats/url.aspx/?cr=923&wu=1&viewid=psc&loc=hambur...
facebook	text	http://www.facebook.com/popsci/
twitter	text	https://twitter.com/popsci/
instagram	text	http://instagram.com/popsci/
tumblr	text	http://popsci.tumblr.com/
pinterest	text	http://www.pinterest.com/popularscience/
youtube	text	http://www.youtube.com/popscivideo/
snapchat	text	https://www.snapchat.com/add/popularscience/
linkedin	text	https://www.linkedin.com/company/popularscience/
No anchor	empty	https://www.facebook.com/popsci/
No anchor	empty	https://twitter.com/popsci/
No anchor	empty	https://plus.google.com/+popsci/
No anchor	empty	https://www.instagram.com/popsci/
No anchor	empty	https://popsci.tumblr.com/
No anchor	empty	https://www.pinterest.com/popularscience/
No anchor	empty	https://www.youtube.com/user/popscivideo/
No anchor	empty	https://www.snapchat.com/add/popularscience/
No anchor	empty	https://www.linkedin.com/company/popularscience/
No anchor	empty	https://vimeo.com/popsci/
Digital Edition For iOS	text	https://itunes.apple.com/us/app/popular-science/id364049283/?ls=1&mt=8
Digital Edition For Android	text	https://play.google.com/store/apps/details/?id=com.bonniercorp.pop.sci
Deposit Photos	text	https://depositphotos.com/stock-photography.html
Bonnier Corporation	text	https://www.bonniercorp.com/
No anchor	empty	https://www.bonniercorp.com/brands/

DOMAIN REGISTRAR

ⓘ Domain Registrar	GANDI SAS
ⓘ Registration Date	08/21/1995 28 years, 8 months, 8 days ago
ⓘ Last Modified	07/20/2019 4 years, 9 months, 10 days ago
ⓘ Expiration Date	08/20/2020 Expired

Nameservers

Host	IP Address	Country
ns-501.awsdns-62.com	205.251.193.245	United States
ns-789.awsdns-34.net	205.251.195.21	United States
ns-1561.awsdns-03.co.uk	205.251.198.25	United States
ns-1210.awsdns-23.org	205.251.196.186	United States

SERVER DETAILS

ⓘ Service Provider (ISP)
Amazon.com, Inc.
ⓘ IP Address
34.206.2.235
ⓘ Country
United States
ⓘ Region
Virginia , Ashburn
ⓘ Latitude and Longitude
39.0438 : -77.4874

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