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SEO Report for poste.it

December 5, 2019 11:24 AM
Desktop screen Desktop screenshot for poste.it

SEO SCORE

Favicon for poste.itposte.it
66

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Category
Business  >  Logistics  >  Food & Drink  >  Italian Cuisine
• Online since
• Age
19 years, 10 months, 7 days
• Alexa Rank
#1.222, poste.it is in the world's top 2.000 websites!
• Owner
Poste Italiane spa (See more)

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GlobalSign nv-sa has expired on March 18, 2020.
Title Tag
Poste Italiane - Servizi postali, finanziari e assicurativi
Length: 59 (recommended: 10 to 70)
Meta Description
Poste Italiane vi presenta l´offerta di prodotti e servizi postali, finanziari e assicurativi, disponibili online e negli uffici postali presenti in tutta Italia.
Length: 163 (recommended: 50 to 160)
Google preview
Desktop Version

Poste Italiane - Servizi postali, finanziari e assicurativi

https://poste.it

Poste Italiane vi presenta l´offerta di prodotti e servizi postali, finanziari e assicurativi, disponibili online e negli uffici postali presenti in tutta Italia.

Mobile Version

Favicon for poste.it https://poste.it

Poste Italiane - Servizi postali, finanziari e assicurativi

Poste Italiane vi presenta l´offerta di prodotti e servizi postali, finanziari e assicurativi, disponibili online e negli uffici p...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, user-scalable=no, user-scalable=0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by poste.it.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Poste italiane Confidence: 91% Arrow up

Poste italiane S.p.A. è una società che si occupa della gestione del servizio postale in Italia.

È anche operativa nei settori finanziari, assicurativi e nella telefonia mobile.

Assicurazione Confidence: 77% Arrow up

Con assicurazione in diritto ci si riferisce a un determinato tipo di contratto avente a oggetto la garanzia contro il verificarsi di un evento futuro e incerto (rischio), generalmente dannoso per la propria salute o patrimonio.

Posta Confidence: 76% Arrow up

Il servizio postale (identificato genericamente anche come posta) è quel servizio, gestito da enti pubblici o società private, che ha per oggetto lo smistamento, la gestione e la consegna della corrispondenza in un dato territorio.

Col termine posta si indica anche la corrispondenza stessa.

Finanza Confidence: 74% Arrow up

La finanza è la disciplina economica che studia i processi e le scelte di investimento e finanziamento, soffermando l'analisi sul lato prettamente tecnico, cioè pricing, hedging e valutazione delle attività oggetto dell'investimento o finanziamento.

Internet Confidence: 71% Arrow up

Internet è una rete ad accesso pubblico che connette vari dispositivi in tutto il mondo.

Dalla sua nascita rappresenta il principale mezzo di comunicazione di massa, che offre all'utente una vasta serie di contenuti potenzialmente informativi e di servizi.

WEBSITE SPEED

poste.it website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.2s

This domain loads at the median speed of 2.2 seconds.

Speed Percentile

36%

poste.it is faster than approximately 36 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #1.222 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for poste.it

Daily visitors by country

  • poste.it daily visitors distribution - Total: 3 countries
  • Flag for ItalyItaly (93.3%)
  • Flag for United States of AmericaUnited States of America (3.0%)
  • Flaf icon for other countryOthers (5.9%)

Traffic country ranks

Country Rank
Flag for ItalyItaly #23
Flag for United States of AmericaUnited States of America #17.137
Flag for JapanJapan #11.146

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How poste.it looks like on a mobile device such as an iPhone.

Tablet
How poste.it looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 61% #f0f0f0
  • 25% #ffffff
  • 3% #d0c000
  • 1% #f0e000
  • 1% #f0e010
  • 1% #d0d050
  • 1% #fff0b0
  • 1% #e0e040
  • 1% #fffff0
  • 1% #c0c090
  • 1% #d0c010
  • 1% #fff010

Text/code ratio

poste.it's text/code ratio is 5.65%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.65%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 4
  • <H3> 51
  • <H4> 11
  • <H5> 6
  • <H6> 7

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Di cosa hai bisogno?
ın evidenza
News
Hai bisogno di aiuto?
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Corrispondenza e spedizioni
Corrispondenza
Spedizioni
Filatelia
Scoprı ıl prodotto gıusto per (4)
<H4>
4th level heading
Sconti bancoposta e fıgc
Codice posteıd
Poste salute
Postemobile
Di cosa hai bisogno
<H5>
5th level heading
Poste ıtaliane, stupore per istruttoria agcm: nessun disegno strategico sulle raccomandate
Poste ıtaliane tra le prime dieci in europa per trasparenza dell’informazione finanziaria nella classifica webranking 2019-2020
Postepay spa al salone dei pagamenti – 2019 nuove soluzioni di pagamento digitale per cittadini, imprese e pubblica amministrazione
Poste ıtaliane: risultati finanziari del terzo trimestre e dei primi nove mesi del 2019
Accedi o registrati
<H6>
6th level heading
Di cosa hai bisogno
Area personale
Assistenza
Servizi online
Canali
Alt attributes Arrow up

We found 146 images on this website.
7 ALT attributes are missing on your image tags. The issue affects 5 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 7 images on poste.it. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 8.624
  • Likes 1.352
  • Shares 5.863
  • Comments 1.409
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar DOMINIANDO-REG
Registration Date 05/29/2000 19 years, 10 months, 7 days ago
Last Modified 04/24/2019 11 months, 12 days ago
Expiration Date 04/24/2020 23 days from now
Nameservers Arrow up
Host IP Address Country
dns.poste.it 62.241.4.240 Flag for ItalyItaly
dns3.poste.it 62.241.16.10 Flag for ItalyItaly
dns2.poste.it 62.241.8.240 Flag for ItalyItaly

SERVER

Server map
  • Service Provider (ISP)
  • Poste Italiane S.p.A.
  • IP Address
  • 62.241.13.24
  • Country
  • Flag for ItalyItaly
  • Region
  • Sardinia , Quartu Sant'Elena
  • Latitude and Longitude
  • 39.2433 : 9.20656

OWNER

The owner's whois contact information is public.
Organization
Poste Italiane spa
Address
Viale Europa, 190
City
Roma
Zip
00144
State
RM
Country Code
IT
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