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SEO Report for postfinance.ch

November 17, 2019 7:53 PM
Desktop screen Desktop screenshot for postfinance.ch

SEO SCORE

Favicon for postfinance.chpostfinance.ch
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Personal Finance  >  Investing  >  Retirement Planning
• Alexa Rank
#4.874, postfinance.ch is in the world's top 5.000 websites!

FREE FORM BUILDER

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by SwissSign AG is valid from May 9, 2019 to May 9, 2021.
Title Tag
PostFinance for private customers
Length: 33 (recommended: 10 to 70)
Meta Description
PostFinance provides innovative and comprehensive financial services in the fields of payments, investments, retirement planning and financing.
Length: 143 (recommended: 50 to 160)
Google preview
Desktop Version

PostFinance for private customers

https://postfinance.ch

PostFinance provides innovative and comprehensive financial services in the fields of payments, investments, retirement planning and financing.

Mobile Version

Favicon for postfinance.ch https://postfinance.ch

PostFinance for private customers

PostFinance provides innovative and comprehensive financial services in the fields of payments, investments, retirement planning a...

Encoding
Great, language/character encoding is specified: utf-8
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by postfinance.ch.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Financial services Confidence: 76% Arrow up

Financial services are the economic services provided by the finance industry, which encompasses a broad range of businesses that manage money, including credit unions, banks, credit-card companies, insurance companies, accountancy companies, consumer-finance companies, stock brokerages, investment funds and some government-sponsored enterprises.

Financial services companies are present in all economically developed geographic locations and tend to cluster in local, national, regional and international financial centers such as London, New York City, and Tokyo.

PostFinance Confidence: 72% Arrow up

PostFinance was founded in 1906 and is the financial services unit of Swiss Post.

It is the fifth largest retail financial institution in Switzerland.

Its main area of activity is in the national and international payments and a smaller but growing part in the areas of savings, pensions and real estate.

Investment Confidence: 71% Arrow up

To invest is to allocate money (or sometimes another resource, such as time) in the expectation of some benefit in the future.

Finance Confidence: 70% Arrow up

Finance is a field that deals with the study of investments.

It includes the dynamics of assets and liabilities over time under conditions of different degrees of uncertainty and risk.

Finance can also be defined as the science of money management.

Finance aims to price assets based on their risk level and their expected rate of return.

Finance can be broken into three different sub-categories: public finance, corporate finance and personal finance.

Retirement planning Confidence: 69% Arrow up

Retirement planning, in a financial context, refers to the allocation of savings or revenue for retirement.

The goal of retirement planning is to achieve financial independence.

WEBSITE SPEED

postfinance.ch website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.3s

This domain loads at the median speed of 1.3 seconds.

Speed Percentile

68%

postfinance.ch is faster than approximately 68 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #4.874 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for postfinance.ch

Daily visitors by country

  • postfinance.ch daily visitors distribution - Total: 4 countries
  • Flag for United States of AmericaUnited States of America (5.3%)
  • Flag for SwitzerlandSwitzerland (86.8%)
  • Flag for CanadaCanada (5.7%)
  • Flaf icon for other countryOthers (3.9%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #22.955
Flag for SwitzerlandSwitzerland #14
Flag for CanadaCanada #27.603
Flag for CanadaCanada #0

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How postfinance.ch looks like on a mobile device such as an iPhone.

Tablet
How postfinance.ch looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 21% #a04070
  • 13% #ffffff
  • 9% #f0f0f0
  • 7% #101010
  • 6% #e0e0e0
  • 6% #000000
  • 4% #1080a0
  • 3% #203040
  • 3% #204050
  • 2% #206080
  • 2% #907060
  • 1% #301020

Text/code ratio

postfinance.ch's text/code ratio is 3.99%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.99%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 20
  • <H3> 5
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Navigate in postfinance
<H2>
2nd level heading
Fast navigation
Our different sections (2)
Main navigation
Search term input (2)
Search live results (2)
<H3>
3rd level heading
Accounts and cards
Tools and calculator
Order and download documents
Ormera – the new platform for easy electricity billing
Limited availability of e-finance, e-trading and customer support on 19 and 20 october 2019
Alt attributes Arrow up

We found 4 images on this website.
3 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 3 images on postfinance.ch. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 4.861
  • Likes 384
  • Shares 4.270
  • Comments 207
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

SERVER

Server map
  • Service Provider (ISP)
  • POSTNETZ
  • IP Address
  • 194.41.166.40
  • Country
  • Flag for SwitzerlandSwitzerland
  • Region
  • Bern , Zollikofen
  • Latitude and Longitude
  • 47.0024 : 7.44068

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