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Whois & Analysis for powerequipmentdirect.com

Dec 10, 2019 8:37 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
PERFECT PRIVACY, LLC
• Address
5335 Gate Parkway
• City
Jacksonville
• Zip Code
32256
• State
FL
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for powerequipmentdirect.com
69

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your title tag clear, concise and include your most important keywords.
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Make your meta description eloquent and appealing, neither too short nor too long.
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OVERVIEW

• Domain Owner
Private
• Category
Home & Garden  >  Landscaping
• Online since
September 25, 2002 Explore Wayback Machine
• Age
22 years, 1 month, 12 days
• Alexa Rank
#212.866, powerequipmentdirect.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on April 23, 2020.
Title Tag
Outdoor Power Equipment at Power Equipment Direct - The Power to Choose Wisely™ - Outdoor Power Equipment Superstore - Power Equipment Dealer, Outdoor Power Equipment Store, Outdoor Power Equipment for Sale, Outdoor Power Equipment Dealers
Length: 241 (recommended: 10 to 70)
Meta Description
Power Equipment Direct specializes in outdoor power equipment. The power equipment dealer offers sales, reviews and articles related to the top outdoor power equipment products.
Length: 178 (recommended: 50 to 160)
Google preview
Desktop Version

Outdoor Power Equipment at Power Equipment Direct - The Power to Choos...

https://powerequipmentdirect.com

Power Equipment Direct specializes in outdoor power equipment. The power equipment dealer offers sales, reviews and articles related to the top outdoor power equipm...

Mobile Version

https://powerequipmentdirect.com

Outdoor Power Equipment at Power Equipment Direct - The Power to Choos...

Power Equipment Direct specializes in outdoor power equipment. The power equipment dealer offers sales, reviews and articles rela...

Encoding
Great, language/character encoding is specified: iso-8859-1
URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots index,follow
viewport width=device-width, initial-scale=1
rating general

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by powerequipmentdirect.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Big-box store Confidence: 78% Arrow up

A big-box store (also supercenter, superstore, or megastore) is a physically large retail establishment, usually part of a chain.

The term sometimes also refers, by extension, to the company that operates the store.

The store may sell general dry goods, in which case it is a department store, or may be limited to a particular specialty (such establishments are often called "category killers") or may also sell groceries, in which case some countries (mostly in Europe) use the term hypermarket.

Direct marketing Confidence: 75% Arrow up

Direct marketing is a form of advertising which allows businesses and nonprofit organizations to communicate directly to customers through a variety of media including cell phone text messaging, email, websites, online adverts, database marketing, fliers, catalog distribution, promotional letters and targeted television, newspaper and magazine advertisements as well as outdoor advertising.

Among practitioners, it is also known as direct response.

Sports equipment Confidence: 74% Arrow up

Sports equipment, called sporting goods where sold, is any object used for sport or exercise.

Examples are listed below.

Retail Confidence: 72% Arrow up

Retail markets and shops have a very ancient history, dating back to antiquity.

Retailing involves the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.

Retailers satisfy demand is identified through a supply chain.

Retailers typically make a variety of strategic level decisions including the type of store, the market to be served, the optimal product assortment, customer service, supporting services and the store's overall market positioning.

Once the strategic retail plan is in place, retailers devise the retail mix which includes product, price, place, promotion, personnel and presentation.

In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing.

Digital technologies are also changing the way that consumers pay for goods and services.

Retailing support services may also include the provision of credit, delivery services and a range of supporting services.

Out-of-home advertising Confidence: 72% Arrow up

Out-of-home media advertising (also OOH advertising or outdoor advertising) or out-of-home media (also OOH media or outdoor media) is advertising that reaches the consumers while they are outside their homes.

WEBSITE SPEED

powerequipmentdirect.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.2s

This domain loads at the median speed of 1.2 seconds.

Speed Percentile

70%

powerequipmentdirect.com is faster than approximately 70 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #212.866 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • powerequipmentdirect.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (82.7%)
  • Flaf icon for other countryOthers (17.3%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #47.413

LAYOUT

Doctype HTML 4.01 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How powerequipmentdirect.com looks like on a mobile device such as an iPhone.

Tablet
How powerequipmentdirect.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 30% #f0f0f0
  • 26% #ffffff
  • 9% #004060
  • 8% #003050
  • 7% #304060
  • 2% #405070
  • 2% #507080
  • 2% #fffff0
  • 2% #f0ffff
  • 2% #d0e0f0
  • 1% #906040
  • 1% #f0f0ff

Text/code ratio

powerequipmentdirect.com's text/code ratio is 2.06%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.06%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 1
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Power equipment direct is one of the largest online power equipment dealers.
<H2>
2nd level heading
We offer a large selection of power equipment for sale. buy power equipment direct and save.
Alt attributes Arrow up

We found 295 images on this website.
40 ALT attributes are missing on your image tags. The issue affects 9 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 40 images on powerequipmentdirect.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 530
  • Likes 13
  • Shares 487
  • Comments 30

DOMAIN REGISTRAR

Domain Registrar REGISTER.COM, INC.
Registration Date 09/25/2002 22 years, 1 month, 12 days ago
Last Modified 02/18/2019 5 years, 8 months, 21 days ago
Expiration Date 09/25/2023 Expired
Nameservers Arrow up
Host IP Address Country
a5-65.akam.net 95.100.168.65 Flag for BelgiumBelgium
a1-117.akam.net 193.108.91.117 Flag for ChileChile
a20-67.akam.net 95.100.175.67 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Akamai Technologies
  • IP Address
  • 23.217.186.24
  • Country
  • Flag for FranceFrance
  • Region
  • Île-de-France , Paris
  • Latitude and Longitude
  • 48.8566 : 2.35222
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