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Whois & Analysis for prana.com

Nov 18, 2019 2:16 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Columbia Sportswear Company
• Address
14375 NW Science Park Drive,
• City
Portland
• Zip Code
97229
• State
OR
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for prana.com
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Columbia Sportswear Company See more
• Category
Shopping  >  Style & Fashion  >  Accessories
• Online since
December 13, 1995 Explore Wayback Machine
• Age
28 years, 11 months, 9 days
• Alexa Rank
#36.229, prana.com is in the world's top 50.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on May 28, 2021.
Title Tag
Sustainable Clothing | Travel, Adventure & Yoga Clothing | prAna
Length: 68 (recommended: 10 to 70)
Meta Description
prAna is a premium lifestyle clothing company that offers sustainable clothes for yoga, travel, & outdoor adventure enthusiasts. Shop online today & save!
Length: 162 (recommended: 50 to 160)
Google preview
Desktop Version

Sustainable Clothing | Travel, Adventure & Yoga Clothing | prAna

https://prana.com

prAna is a premium lifestyle clothing company that offers sustainable clothes for yoga, travel, & outdoor adventure enthusiasts. Shop online today & save!

Mobile Version

https://prana.com

Sustainable Clothing | Travel, Adventure & Yoga Clothing | prAna

prAna is a premium lifestyle clothing company that offers sustainable clothes for yoga, travel, & outdoor adventure enthusiast...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
robots index, follow

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by prana.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Sustainable clothing Confidence: 82% Arrow up

Sustainable clothing refers to fabrics derived from eco-friendly resources, such as sustainably grown fiber crops or recycled materials.

It also refers to how these fabrics are made.

Historically, being environmentally conscious towards clothing meant (1) buying clothes from thrift stores or any shops that sell second-hand clothing, or (2) donating used clothes to shops previously mentioned, for reuse or resale.

In modern times, with a prominent trend towards sustainability and being ‘green’, sustainable clothing has expanded towards (1) reducing the amount of clothing discarded to landfills, and (2) decreasing the environmental impact of agro-chemicals in producing conventional fiber crops (e.g. cotton).

Prana Confidence: 77% Arrow up

In Hindu philosophy including yoga, Indian medicine, and martial arts, prana (the Sanskrit word for "life force" or "vital principle") is all cosmic energy, permeating the Universe on all levels.

Prana is often referred to as the "life force" or "life energy".

It also includes energies present in inanimate objects.

In the literature, prana is sometimes described as originating from the Sun and connecting the elements of the Universe.

This life energy has been vividly invoked and described in the ancient Vedas and Upanishads.

Yoga Confidence: 76% Arrow up

Yoga (Sanskrit, योग) is a group of physical, mental, and spiritual practices or disciplines which originated in ancient India.

There is a broad variety of Yoga schools, practices, and goals in Hinduism, Buddhism, and Jainism.

Among the most well-known types of yoga are Hatha yoga and Rāja yoga.

Lifestyle (sociology) Confidence: 66% Arrow
Clothing Confidence: 66% Arrow

WEBSITE SPEED

prana.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2s

This domain loads at the median speed of 2 seconds.

Speed Percentile

43%

prana.com is faster than approximately 43 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #36.229 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • prana.com daily visitors distribution - Total: 3 countries
  • Flag for United States of AmericaUnited States of America (81.5%)
  • Flag for MacaoMacao (6.8%)
  • Flag for IndiaIndia (4.0%)
  • Flaf icon for other countryOthers (7.7%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #7.636
Flag for MacaoMacao #460
Flag for IndiaIndia #66.987

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How prana.com looks like on a mobile device such as an iPhone.

Tablet
How prana.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 30% #f0f0f0
  • 11% #203020
  • 9% #003040
  • 8% #102010
  • 8% #504040
  • 7% #ffffff
  • 6% #304020
  • 5% #007080
  • 5% #706060
  • 2% #405030
  • 2% #103040
  • 2% #c0e0f0

Text/code ratio

prana.com's text/code ratio is 2.78%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.78%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

We did not find HTML headings (<H1> to <H6>) on this page.

prana.com currently has 0 HTML heading tags. Each page should have one, and only one, <H1> tag. Use phrases in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

  • <H1> 0
  • <H2> 0
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0
Alt attributes Arrow up

We found 16 images on this website.
3 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 3 images on prana.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 16.026
  • Likes 8.272
  • Shares 6.850
  • Comments 904

DOMAIN REGISTRAR

Domain Registrar MARKMONITOR, INC.
Registration Date 12/13/1995 28 years, 11 months, 9 days ago
Last Modified 08/10/2016 8 years, 3 months, 9 days ago
Expiration Date 07/04/2025 7 months, 19 days from now
Nameservers Arrow up
Host IP Address Country
pdns6.ultradns.co.uk 204.74.115.1 Flag for United StatesUnited States
pdns2.ultradns.net 204.74.109.1 Flag for United StatesUnited States
pdns3.ultradns.org 199.7.68.1 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.16.24.91
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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