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Whois & Analysis for principal.com

Dec 22, 2019 5:37 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Principal Financial Services, Inc.
• Organization
Principal Financial Services, Inc.
• Address
711 HIGH ST
• City
DES MOINES
• Zip Code
50392-0001
• State
IA
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for principal.com
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Principal Financial Services, Inc. See more
• Category
Personal Finance  >  Insurance  >  Retirement Planning
• Online since
January 9, 1995 Explore Wayback Machine
• Age
29 years, 3 months, 28 days
• Alexa Rank
#16.147, principal.com is in the world's top 20.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on February 25, 2021.
Title Tag
Retirement, Investments, and Insurance | Principal
Length: 50 (recommended: 10 to 70)
Meta Description
Learn more about how Principal can help you plan for whatever events, milestones, or changes happen in your life.
Length: 113 (recommended: 50 to 160)
Google preview
Desktop Version

Retirement, Investments, and Insurance | Principal

https://principal.com

Learn more about how Principal can help you plan for whatever events, milestones, or changes happen in your life.

Mobile Version

https://principal.com

Retirement, Investments, and Insurance | Principal

Learn more about how Principal can help you plan for whatever events, milestones, or changes happen in your life.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by principal.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Insurance Confidence: 74% Arrow up

Insurance is a means of protection from financial loss.

It is a form of risk management primarily used to hedge against the risk of a contingent, uncertain loss.

Investment Confidence: 72% Arrow up

To invest is to allocate money (or sometimes another resource, such as time) in the expectation of some benefit in the future.

Life insurance Confidence: 71% Arrow up

Life insurance (or life assurance, especially in the Commonwealth of Nations), is a contract between an insurance policy holder and an insurer or assurer, where the insurer promises to pay a designated beneficiary a sum of money (the benefit) in exchange for a premium, upon the death of an insured person (often the policy holder).

Depending on the contract, other events such as terminal illness or critical illness can also trigger payment.

The policy holder typically pays a premium, either regularly or as one lump sum.

Other expenses (such as funeral expenses) can also be included in the benefits.

Retirement Confidence: 70% Arrow up

Retirement is the point where a person stops employment completely.

A person may also semi-retire by reducing work hours.

Bond (finance) Confidence: 69% Arrow up

In finance, a bond is an instrument of indebtedness of the bond issuer to the holders.

The most common types of bonds include municipal bonds and corporate bonds.

It is a debt security, under which the issuer owes the holders a debt and, depending on the terms of the bond, is obliged to pay them interest (the coupon) and/or to repay the principal at a later date, termed the maturity date.

Interest is usually payable at fixed intervals (semiannual, annual, sometimes monthly).

Very often the bond is negotiable, that is, the ownership of the instrument can be transferred in the secondary market.

This means that once the transfer agents at the bank medallion stamp the bond, it is highly liquid on the second market.

WEBSITE SPEED

principal.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.5s

This domain loads at the median speed of 1.5 seconds.

Speed Percentile

57%

principal.com is faster than approximately 57 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #16.147 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • principal.com daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (96.2%)
  • Flaf icon for other countryOthers (5.8%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #3.153
Flag for IndiaIndia #105.768

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How principal.com looks like on a mobile device such as an iPhone.

Tablet
How principal.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 41% #f0f0f0
  • 29% #ffffff
  • 7% #102020
  • 5% #e0f0ff
  • 5% #0090e0
  • 3% #f0f0e0
  • 2% #f0ffff
  • 1% #fffff0
  • 1% #1090d0
  • 1% #f0e0c0
  • 1% #80c0e0
  • 1% #20a0e0

Text/code ratio

principal.com's text/code ratio is 6.29%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.29%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 3
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Plan today to help realize your dreams tomorrow.
<H2>
2nd level heading
Take the next step
Get retirement ready
You got this
Alt attributes Arrow up

We found 5 images on this website.
1 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 1 images on principal.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 5.963
  • Likes 1.984
  • Shares 3.486
  • Comments 493

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 01/09/1995 29 years, 3 months, 28 days ago
Last Modified 11/03/2017 6 years, 6 months, 4 days ago
Expiration Date 01/08/2023 Expired
Nameservers Arrow up
Host IP Address Country
auth111.ns.uu.net 198.6.1.115 Flag for United StatesUnited States
auth120.ns.uu.net 198.6.1.154 Flag for United StatesUnited States
dca-ans-01.inet.qwest.net 63.150.72.4 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Principal Financial Group
  • IP Address
  • 206.195.204.160
  • Country
  • Flag for United StatesUnited States
  • Region
  • Illinois , Chicago
  • Latitude and Longitude
  • 41.8781 : -87.6298
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