Whois & Analysis for promotique.com

Vistaprint is a global, e-commerce brand that produces physical and digital marketing products for small and micro businesses.

It was one of the first businesses to offer its customers the capabilities of desktop publishing through the internet when it first launched in 1999.

Vistaprint is wholly owned by Cimpress N.V., a publicly traded company based in the Netherlands.

Promotional merchandise, sometimes nicknamed swag or schwag, are products, often branded with a logo or slogan, used in marketing and communication programs.

They are given away to promote a company, corporate image, brand, or event at trade shows, conferences, and as part of guerrilla marketing campaigns.

Brand awareness refers to the extent to which customers are able to recall or recognise a brand.

Brand awareness is a key consideration in consumer behavior, advertising management, brand management and strategy development.

The consumer's ability to recognise or recall a brand is central to purchasing decision-making.

Purchasing cannot proceed unless a consumer is first aware of a product category and a brand within that category.

Awareness does not necessarily mean that the consumer must be able to recall a specific brand name, but he or she must be able to recall sufficient distinguishing features for purchasing to proceed.

For instance, if a consumer asks her friend to buy her some gum in a "blue pack", the friend would be expected to know which gum to buy, even though neither friend can recall the precise brand name at the time.

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea.

Sponsors of advertising are often businesses who wish to promote their products or services.

Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message.

It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual.

A media event, also known as a pseudo-event, is an event or activity conducted for the purpose of media publicity.

It may also include any event that is covered in the mass media or was hosted largely with the media in mind.

Media events may center on a news announcement, an anniversary, a news conference, or planned events like speeches or demonstrations.

Instead of paying for advertising time, a media or pseudo-event seeks to use public relations to gain media and public attention.