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SEO Report for prsa.org

January 14, 2020 3:11 PM
Desktop screen Desktop screenshot for prsa.org

SEO SCORE

Favicon for prsa.orgprsa.org
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Category
Careers  >  Job Search
• Online since
• Age
24 years, 8 months, 4 days
• Alexa Rank
#83.406, prsa.org is in the world's top 100.000 websites!

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by Let's Encrypt is valid from January 7, 2020 to April 6, 2020.
Title Tag
PRSA | Public Relations Society of America | PRSA
Length: 49 (recommended: 10 to 70)
Meta Description
The Public Relations Society of America (PRSA) is the nation’s leading professional organization serving the communications community.
Length: 136 (recommended: 50 to 160)
Google preview
Desktop Version

PRSA | Public Relations Society of America | PRSA

https://prsa.org

The Public Relations Society of America (PRSA) is the nation’s leading professional organization serving the communications community.

Mobile Version

Favicon for prsa.org https://prsa.org

PRSA | Public Relations Society of America | PRSA

The Public Relations Society of America (PRSA) is the nation’s leading professional organization serving the communications commun...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by prsa.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Public Relations Society of America Confidence: 79% Arrow up

The Public Relations Society of America (PRSA) is a nonprofit trade association for public relations professionals headquartered in New York City.

It was founded in 1947 by combining the American Council on Public Relations and the National Association of Public Relations Councils.

That year it had its first annual conference and award ceremony.

In the 1950s and 1960s, the society created its code of conduct, accreditation program and a student society called the Public Relations Student Society of America.

In the 1970s and 1980s, its membership attained a stronger female demographic and the society had its first female Presidents.

PRSA created a definition of public relations in 1982, which was updated with a crowd-sourced version in 2011.

Professional association Confidence: 75% Arrow up

A professional association (also called a professional body, professional organization, or professional society) is usually a nonprofit organization seeking to further a particular profession, the interests of individuals engaged in that profession and the public interest.

Communication Confidence: 72% Arrow up

Communication (from Latin commūnicāre, meaning "to share") is the act of conveying intended meanings from one entity or group to another through the use of mutually understood signs and semiotic rules.

Nation Confidence: 65% Arrow
Community Confidence: 65% Arrow

WEBSITE SPEED

prsa.org website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.6s

This domain loads at the median speed of 1.6 seconds.

Speed Percentile

55%

prsa.org is faster than approximately 55 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #83.406 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for prsa.org

Daily visitors by country

  • prsa.org daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (70.0%)
  • Flag for IndiaIndia (12.7%)
  • Flaf icon for other countryOthers (17.3%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #32.702
Flag for IndiaIndia #101.088

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How prsa.org looks like on a mobile device such as an iPhone.

Tablet
How prsa.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 29% #f0f0f0
  • 28% #ffffff
  • 10% #20b0c0
  • 4% #201010
  • 2% #f0ffff
  • 2% #806050
  • 2% #b08070
  • 2% #402010
  • 2% #301000
  • 2% #503020
  • 1% #40c0d0
  • 1% #907060

Text/code ratio

prsa.org's text/code ratio is 7.85%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 7.85%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 4
  • <H3> 6
  • <H4> 7
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Get started with prsa
Stay up to date
Jobcenter
Join us in nashville at the prsa 2020 ınternational conference, oct. 25-27, to tune into chart-topping strategies at this music city's gaylord opryland resort. register now with the super saver rate!
<H3>
3rd level heading
Member benefits
About prsa
Get ınvolved
The latest from prsa
Latest and featured job postings
<H4>
4th level heading
Strategies & tactics
Upcoming events
Newsroom
As a pr professional, ı believe it is my duty, my purpose, to leave public relations in a better state than ı found it. prsa has allowed me to take on various leadership positions that have helped me become a better professional and lead by example through honest, transparent and ethical practice. within prsa, there are ample opportunities for those looking to advance the profession through leadership — it just takes a willing and dedicated person to heed the call.
When ı went for my apr, ı wasn’t exactly sure what ı would get out of it. going through the exam preparation and learning that ı had earned the accreditation reinforced a sense of pride in, and commitment to, my profession — and to my own growth and development.
Alt attributes Arrow up

We found 31 images on this website.
20 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on prsa.org https://www.prsa.org/images/default-source/page-design/homepage-feature/georgia-chapter.png?sfvrsn=3... 1
Image with missing alt attribute found on prsa.org https://www.prsa.org/images/default-source/home/member-membership/group-member6.png?sfvrsn=8ed8f106_... 1
Image with missing alt attribute found on prsa.org https://www.prsa.org/images/default-source/page-design/moving-veterans-forward.png?sfvrsn=ce6ea2f9_2 1
Image with missing alt attribute found on prsa.org https://www.prsa.org/images/default-source/page-design/silver-anvil-award.png?sfvrsn=86a6e501_0 1
Image with missing alt attribute found on prsa.org https://www.prsa.org/images/default-source/home/get-involved/college-of-fellows/college-of-fellows-g... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 20 images on prsa.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.223
  • Likes 74
  • Shares 2.137
  • Comments 12
  • Pinterest iconPinterest 1
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 05/18/1995 24 years, 8 months, 4 days ago
Last Modified 03/20/2019 10 months, 3 days ago
Nameservers Arrow up
Host IP Address Country
ns1.prsa.org 69.63.141.64 Flag for United StatesUnited States
ns2.prsa.org 69.63.141.57 Flag for United StatesUnited States
ns3.prsa.org 69.63.141.64 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 52.5.91.154
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

CAREERS > JOB SEARCH COMPETITORS IN UNITED STATES

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