Whois & Analysis for pureb2b.com

In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business.

Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.

The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.

Demand generation is the focus of targeted marketing programs to drive awareness and interest in a company's products and/or services.

Commonly used in business-to-business, business-to-government, or longer business-to-consumer sales cycles, demand generation involves multiple areas of marketing and is really the marriage of marketing programs coupled with a structured sales process.

Business-to-business (B2B or, in some countries, BtoB) refers to a situation where one business makes a commercial transaction with another.

This typically occurs when:

Sales are activities related to selling or the number of goods or services sold in a given time period.

Return on investment (ROI) is the ratio between the net profit and cost of investment resulting from an investment of some resources.

A high ROI means the investment's gains compare favorably to its cost.

As a performance measure, ROI is used to evaluate the efficiency of an investment or to compare the efficiencies of several different investments.

In purely economic terms, it is one way of relating profits to capital invested.Return on investment is a performance measure used by businesses to identify the efficiency of an investment or number of different investments.