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SEO Report for

September 10, 2022 6:02 AM
Desktop screen Desktop screenshot for


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10 criteria passed
1 criteria to solve


Fill the missing alt attributes on your images.


• Category
Pets  >  Cats  >  Dogs
• Online since
• Alexa Rank
#123.074, is in the world's top 1 million websites


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SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by Let's Encrypt is valid from September 7, 2022 to December 6, 2022.
Title Tag
Purina: Your Pet, Our Passion
Length: 29 (recommended: 10 to 70)
Meta Description
At Purina, we have been helping pets live healthy, happy lives for over 85 years. Visit us to find out more about us and how we can help care for your pet.
Length: 155 (recommended: 50 to 160)
Google preview
Desktop Version

Purina: Your Pet, Our Passion

At Purina, we have been helping pets live healthy, happy lives for over 85 years. Visit us to find out more about us and how we can help care for your pet.

Mobile Version

Favicon for

Purina: Your Pet, Our Passion

At Purina, we have been helping pets live healthy, happy lives for over 85 years. Visit us to find out more about us and how we ca...

Great, language/character encoding is specified: utf-8
Hreflang Tags
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0
viewport width=device-width, initial-scale=1, shrink-to-fit=no


The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Pet Confidence: 69% Arrow up

A tabby cat and a mixed Mastiff-type dog.

A pet, or companion animal, is an animal kept primarily for a person's company or entertainment rather than as a working animal, livestock, or a laboratory animal.

Popular pets are often considered to have attractive appearances, intelligence, and relatable personalities, but some pets may be taken in on an altruistic basis (such as a stray animal) and accepted by the owner regardless of these characteristics.

Nestlé Purina PetCare Confidence: 66% Arrow up

Nestlé Purina Petcare, or simply Purina, is an American subsidiary of Nestlé, based in St. Louis, Missouri.

It produces and markets pet food, treats and cat litter.

Some of its pet food brands include Purina Pro Plan, Purina Dog Chow, Friskies, Beneful and Purina One.

The company was formed in 2001 by combining Nestlé's Friskies Petcare Company with Ralston Purina, which acquired it for $10.3 billion., it is the second-largest pet food company globally (with the first being Mars Petcare), and the largest in the United States.

Happiness Confidence: 65% Arrow
Passion (emotion) Confidence: 64% Arrow


This website is ranked #123.074 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • daily visitors distribution - Total: 7 countries
  • Flag for (13.2%)
  • Flag for (3.5%)
  • Flag for (4.2%)
  • Flag for (31.3%)
  • Flag for (26.0%)
  • Flaf icon for other countryOthers (21.8%)

Traffic country ranks

Country Rank
Flag for #77.924
Flag for #39.512
Flag for #36.179
Flag for #52.516
Flag for #23.275


Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

How looks like on a mobile device such as an iPhone.

How looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 42% #808080
  • 15% #807070
  • 14% #ffffff
  • 10% #f0f0f0
  • 10% #908080
  • 5% #803030
  • 2% #804040
  • 1% #f0ffff
  • 0% #107070
  • 0% #90c0c0
  • 0% #208080
  • 0% #fffff0

Text/code ratio's text/code ratio is 3.64%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.64%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 25
  • <H3> 4
  • <H4> 0
  • <H5> 0
  • <H6> 0
Top level heading
Nourishing pets. enriching lives.
2nd level heading
Experts in nutrition
Subscribe and save on activfresh
Why is your cat drinking lots of water? (3)
Heat stroke in dogs: how to recognise the symptoms and act swiftly (2)
Hay fever in dogs (2)
3rd level heading
Let's make your bond stronger.
Here for you and your pets
Finding a pet
Sign up to our free pet-parenting newsletters!
Alt attributes Arrow up

We found 46 images on this website.
4 ALT attributes are missing on your image tags. The issue affects 2 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 4 images on Check your website to make sure it's specified for each image on the page.


This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.316
  • Likes 140
  • Shares 897
  • Comments 279
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0