Market research is any organized effort to gather information about target markets or customers.

It is a very important component of business strategy.

The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.

Computer-assisted web interviewing (CAWI) is an Internet surveying technique in which the interviewee follows a script provided in a website.

The questionnaires are made in a program for creating web interviews.

The program allows for the questionnaire to contain pictures, audio and video clips, links to different web pages, etc.

The website is able to customize the flow of the questionnaire based on the answers provided, as well as information already known about the participant.

It is considered to be a cheaper way of surveying since one doesn't need to use people to hold surveys unlike computer-assisted telephone interviewing.

With the increasing use of the Internet, online questionnaires have become a popular way of collecting information.

The design of an online questionnaire has a dramatic effect on the quality of data gathered.

There are many factors in designing an online questionnaire; guidelines, available question formats, administration, quality and ethic issues should be reviewed.

Online questionnaires should be seen as a sub-set of a wider-range of online research methods.

Customer satisfaction (often abbreviated as CSAT, more correctly CSat) is a term frequently used in marketing.

It is a measure of how products and services supplied by a company meet or surpass customer expectation.

Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals.".

With the application of probability sampling in the 1930s, surveys became a standard tool for empirical research in social sciences, marketing, and official statistics.

The methods involved in survey data collection are any of a number of ways in which data can be collected for a statistical survey.

These are methods that are used to collect information from a sample of individuals in a systematic way.

First there was the change from traditional paper-and-pencil interviewing (PAPI) to computer-assisted interviewing (CAI).

Now, face-to-face surveys (CAPI), telephone surveys (CATI), and mail surveys (CASI, CSAQ) are increasingly replaced by web surveys.

Job satisfaction or employee satisfaction has been defined in many different ways.

Some believe it is simply how content an individual is with his or her job, in other words, whether or not they like the job or individual aspects or facets of jobs, such as nature of work or supervision.

Others believe it is not as simplistic as this definition suggests and instead that multidimensional psychological responses to one's job are involved.

Researchers have also noted that job satisfaction measures vary in the extent to which they measure feelings about the job (affective job satisfaction).

or cognitions about the job (cognitive job satisfaction).