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Whois & Analysis for rateplug.com

Jan 15, 2020 12:26 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for rateplug.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Real Estate  >  Buying / Selling Homes
• Online since
August 3, 2004 Explore Wayback Machine
• Age
20 years, 3 months, 15 days
• Alexa Rank
#362.629, rateplug.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on November 23, 2021.
Title Tag
RatePlug - The Leading Mortgage Marketing and Lead Generation Solution
Length: 70 (recommended: 10 to 70)
Meta Description
RatePlug -the mortgage marketing platform - connect with 700000 real estate agents - work with more agents & close more loans -mortgage marketing on the MLS
Length: 160 (recommended: 50 to 160)
Google preview
Desktop Version

RatePlug - The Leading Mortgage Marketing and Lead Generation Solution

https://rateplug.com

RatePlug -the mortgage marketing platform - connect with 700000 real estate agents - work with more agents & close more loans -mortgage marketing on the MLS

Mobile Version

https://rateplug.com

RatePlug - The Leading Mortgage Marketing and Lead Generation Solution

RatePlug -the mortgage marketing platform - connect with 700000 real estate agents - work with more agents & close more loans...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
robots noodp

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by rateplug.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Mortgage loan Confidence: 76% Arrow up

A mortgage loan, also referred to as a mortgage, is used either by purchasers of real property to raise funds to buy real estate; or alternatively by existing property owners to raise funds for any purpose, while putting a lien on the property being mortgaged.

The loan is "secured" on the borrower's property.

This means that a legal mechanism is put in place which allows the lender to take possession and sell the secured property ("foreclosure" or "repossession") to pay off the loan in the event that the borrower defaults on the loan or otherwise fails to abide by its terms.

The word mortgage is derived from a "Law French" term used by English lawyers in the Middle Ages meaning "death pledge", and refers to the pledge ending (dying) when either the obligation is fulfilled or the property is taken through foreclosure.

Lead generation Confidence: 75% Arrow up

In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business.

Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.

The methods for generating leads typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers.

Multiple listing service Confidence: 71% Arrow up

A multiple listing service (MLS, also multiple listing system or multiple listings service) is a suite of services that real estate brokers use to establish contractual offers of compensation (among brokers) and accumulate and disseminate information to enable appraisals.

A multiple listing service's database and software is used by real estate brokers in real estate (or aircraft broker in other industries for example), representing sellers under a listing contract to widely share information about properties with other brokers who may represent potential buyers or wish to work with a seller's broker in finding a buyer for the property or asset.

The listing data stored in a multiple listing service's database is the proprietary information of the broker who has obtained a listing agreement with a property's seller.

Real estate broker Confidence: 71% Arrow up

A real estate broker or real estate salesperson (often called a real estate agent) is a person who acts as an intermediary between sellers and buyers of real estate/real property and attempts to match up sellers who wish to sell and buyers who wish to buy.

Marketing Confidence: 69% Arrow up

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".

WEBSITE SPEED

rateplug.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.9s

This domain loads at the median speed of 0.9 seconds.

Speed Percentile

85%

rateplug.com is faster than approximately 85 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #362.629 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • rateplug.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (100.0%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #105.692

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How rateplug.com looks like on a mobile device such as an iPhone.

Tablet
How rateplug.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 30% #ffffff
  • 14% #203040
  • 12% #30b0e0
  • 10% #f0f0f0
  • 6% #405050
  • 5% #4090b0
  • 5% #50a0b0
  • 4% #3080a0
  • 3% #50b0c0
  • 2% #e0f0f0
  • 2% #c0e0e0
  • 1% #50c0e0

Text/code ratio

rateplug.com's text/code ratio is 9.31%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 9.31%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 4
  • <H2> 2
  • <H3> 4
  • <H4> 1
  • <H5> 0
  • <H6> 3
<H1>
Top level heading
Rateplug logo (3)
Homebuyers using rateplug close faster!
<H2>
2nd level heading
The complete mortgage marketing platform
What is rateplug?
<H3>
3rd level heading
1 are you a loan officer or agent?
For loan originators
For real estate agents
Company solutions
<H4>
4th level heading
Create more opportunitiesand close more loans. lenders subscribe today.
<H6>
6th level heading
Markets:
Address:
Call us:
Alt attributes Arrow up

We found 16 images on this website.
9 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 9 images on rateplug.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.056
  • Likes 9
  • Shares 1.037
  • Comments 10

DOMAIN REGISTRAR

Domain Registrar GODADDY.COM, LLC
Registration Date 08/03/2004 20 years, 3 months, 15 days ago
Last Modified 08/04/2019 5 years, 3 months, 15 days ago
Expiration Date 08/03/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns2.rackspace.com 65.61.188.4 Flag for United StatesUnited States
ns.rackspace.com 69.20.95.4 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Rackspace Hosting
  • IP Address
  • 23.253.195.49
  • Country
  • Flag for United StatesUnited States
  • Region
  • Illinois , Naperville
  • Latitude and Longitude
  • 41.7986 : -88.1481
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