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Whois & Analysis for rcspubblicita.it

Nov 4, 2019 6:20 am UTC

DOMAIN OWNER WHOIS

ⓘ The owner's whois contact information is public.
• Organization
RCS Mediagroup S.p.A
• Address
Via Rizzoli, 8
• City
MILANO
• Zip Code
20132
• State
MI
• Country Code
IT
• Domain Registrar
TUONOMEREGISTRAR-REG
See Domain Dates and Nameservers
See Server Details
Desktop screen Desktop screenshot for rcspubblicita.it

SEO SCORE

rcspubblicita.it
Make your link ↑ do-follow
45

✅ 5 criteria passed
❌ 6 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your website secure with an SSL certificate.
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Make your meta description eloquent and appealing, neither too short nor too long.
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OVERVIEW

• Domain Owner
RCS Mediagroup S.p.A See more
• Category
Business  >  Advertising
• Online since
November 6, 2002 Explore Wayback Machine
• Age
22 years, 12 days
• Alexa Rank
#1.278.789

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TECHNICAL SEO & SECURITY

❌ SSL Certificate
This website is not SSL secured (HTTPS). Consider adding a free SSL Certificate.
✅ Title Tag
RCS Pubblicità
Length: 15 (recommended: 10 to 70)
❌ Meta Description
No description specified
Length: 0 (recommended: 50 to 160)
ⓘ Google preview
Desktop Version

RCS Pubblicità

http://rcspubblicita.it

Mobile Version

http://rcspubblicita.it

RCS Pubblicità

✅ Encoding
Great, language/character encoding is specified: iso-8859-1
❌ URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Resolved URL
http://rcspubblicita.it http://www.rcspubblicita.it/site/home.html
https://rcspubblicita.it HTTP header error
http://www.rcspubblicita.it http://www.rcspubblicita.it/site/home.html
https://www.rcspubblicita.it HTTP header error
❌ Robots.txt
No robots.txt file was found on this page.
✅ URL Parameters
Great, the domain URLs look clean.

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by rcspubblicita.it.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Web mobile Confidence: 80% Arrow up

Web mobile (mobile web in inglese) si riferisce alla fruizione del web tramite dispositivi mobili, come tablet computer, telefoni cellulari o smartphone.
Marketing Confidence: 76% Arrow up

Il marketing (termine inglese, spesso abbreviato in mktg), anche commercializzazione o mercatistica o mercatologia, è un ramo dell'economia che si occupa dello studio descrittivo del mercato e dell'analisi dell'interazione del mercato e degli utilizzatori con l'impresa.
Tablet computer Confidence: 74% Arrow up

Un tablet computer (più semplicemente tablet), letteralmente traducibile come "tavoletta elaboratrice", è una delle varianti dei tablet PC, caratterizzati da dimensioni compatte e che utilizzano come unico sistema di input uno schermo controllato da una penna o tramite dita invece che una tastiera e un mouse.
Pubblicità Confidence: 71% Arrow up

Con il termine pubblicità si intende quella forma di comunicazione di massa usata dalle imprese per creare consenso intorno alla propria immagine, con l'obiettivo di conseguire i propri obiettivi di marketing.

La caratteristica principale della comunicazione pubblicitaria è di diffondere messaggi preconfezionati a pagamento attraverso i mass-media.

L'obiettivo è che il consenso si trasformi in atteggiamenti o comportamenti positivi da parte del pubblico o consumatore che non consistono solo o semplicemente nell'acquisto del prodotto o servizio.

La pubblicità informa, persuade, seduce il pubblico ed è ritenuta corretta se fidelizza l'utente finale in base a principi civili e umanizzanti.
RCS MediaGroup Confidence: 71% Arrow up

RCS Media Group (per esteso, Rizzoli-Corriere della Sera Media Group S.p.A) è uno dei principali gruppi editoriali italiani, attualmente attivo a livello nazionale e internazionale nei seguenti mercati: quotidiani, periodici, televisione, web e raccolta pubblicitaria.

WEBSITE SPEED

✅ rcspubblicita.it website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.3s

This domain loads at the median speed of 1.3 seconds.

Speed Percentile

69%

rcspubblicita.it is faster than approximately 69 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #1.278.789 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

ⓘ Doctype HTML 4.01 Arrow ⓘ Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website doesn't seem to be optimized for Mobile Visitors.

Phone
How rcspubblicita.it looks like on a mobile device such as an iPhone.

Tablet
How rcspubblicita.it looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website. Arrow
  • 29% #ffffff
  • 21% #f0f0f0
  • 14% #e0e0e0
  • 11% #103050
  • 6% #206090
  • 4% #204050
  • 2% #305060
  • 2% #f0ffff
  • 1% #80b0d0
  • 1% #205080
  • 1% #5090c0
  • 1% #506070

Text/code ratio

ⓘ rcspubblicita.it's text/code ratio is 11.86%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 11.86%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 1
  • <H3> 4
  • <H4> 4
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Rcs pubblicitÃ
<H2>
2nd level heading
Rcs pubblıcıta' mette a disposizione delle aziende un’ampia e articolata offerta di comunicazione, che parte dall’advertising sulle testate del gruppo rcs leader nei segmenti stampa, digital edition, web, mobile, tablet e video, ampliata oggi da una vasta gamma di servizi di marketing e soluzioni di consumer engagement promossi dalle proprie strutture dedicate lıve e studıo .
<H3>
3rd level heading
Link
Servizi
Nuovo sportweek
Nuovo style magazine
<H4>
4th level heading
ıl servizio online per la spedizione dei materiali pubblicitari.
Giustificativi online di quotidiani e periodici.
Dal 19 ottobre
Dal 26 settembre con corriere della sera
❌ Alt attributes Arrow up

We found 12 images on this website.
2 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on rcspubblicita.it /contents/instance1/files/photo/10569_110_SW2019_hp.jpg 1
Image with missing alt attribute found on rcspubblicita.it //secure-it.imrworldwide.com/cgi-bin/m?ci=rcs-it&cg=0 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 2 images on rcspubblicita.it. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

❌ This is an overview of your homepage shares on social networks.

It's a good start.

You should focus on obtaining more social shares to improve your overall SEO strategy. Check out these tips to build a better social media presence.

  • Facebook iconFacebook
  • Total Engagement 30
  • Likes 5
  • Shares 25
  • Comments 0

DOMAIN REGISTRAR

ⓘ Domain Registrar TUONOMEREGISTRAR-REG
ⓘ Registration Date 11/06/2002 22 years, 12 days ago
ⓘ Last Modified 10/21/2019 5 years, 28 days ago
ⓘ Expiration Date 10/20/2019 Expired
Nameservers Arrow up
Host IP Address Country
dnsgeo5.tuonomeregistrar.com 151.11.83.237 Flag for ItalyItaly
dnsgeo6.tuonomeregistrar.net 46.37.17.6 Flag for ItalyItaly

SERVER DETAILS

Server map
  • ⓘ Service Provider (ISP)
  • RCS MediaGroup Webfarm - Produzione
  • ⓘ IP Address
  • 185.53.36.100
  • ⓘ Country
  • Flag for ItalyItaly
  • ⓘ Region
  • Lombardy , Milan
  • ⓘ Latitude and Longitude
  • 45.4707 : 9.1889
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