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Whois & Analysis for redken.com

Nov 18, 2019 9:44 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
L'Oreal USA Inc.
• Organization
L'Oreal USA Inc.
• Address
575 5TH AVE
• City
NEW YORK
• Zip Code
10017-2422
• State
NY
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for redken.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
L'Oreal USA Inc. See more
• Category
Style & Fashion  >  Beauty
• Online since
February 14, 1996 Explore Wayback Machine
• Age
28 years, 2 months, 11 days
• Alexa Rank
#179.055, redken.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by CloudFlare, Inc. has expired on June 15, 2020.
Title Tag
Redken | Haircare, Hair Styling, Hair Color, & Products
Length: 59 (recommended: 10 to 70)
Meta Description
Redken-inspired hair styles & products such as shampoos and conditioners. Redken professional salons offering hair styles, cuts and hair color for men & women.
Length: 167 (recommended: 50 to 160)
Google preview
Desktop Version

Redken | Haircare, Hair Styling, Hair Color, & Products

https://redken.com

Redken-inspired hair styles & products such as shampoos and conditioners. Redken professional salons offering hair styles, cuts and hair color for men & wome...

Mobile Version

https://redken.com

Redken | Haircare, Hair Styling, Hair Color, & Products

Redken-inspired hair styles & products such as shampoos and conditioners. Redken professional salons offering hair styles, cut...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by redken.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Redken Confidence: 91% Arrow up

Redken (or "Redken 5th Avenue NYC") is an American hair care brand owned by L'Oréal Group under the Professional Products division.

Hairstyle Confidence: 80% Arrow up

A hairstyle, hairdo, or haircut refers to the styling of hair, usually on the human scalp.

Sometimes, this could also mean an editing of beard hair.

The fashioning of hair can be considered an aspect of personal grooming, fashion, and cosmetics, although practical, cultural, and popular considerations also influence some hairstyles.

The oldest known depiction of hair braiding dates back about 30,000 years.

In ancient civilizations, women's hair was often elaborately and carefully dressed in special ways.

In Imperial Rome, women wore their hair in complicated styles.

From the time of the Roman Empire until the Middle Ages, most women grew their hair as long as it would naturally grow.

During the Roman Empire as well as in the 16th century in the western world, women began to wear their hair in extremely ornate styles.

In the later half of the 15th century and on into the 16th century a very high hairline on the forehead was considered attractive.

During the 15th and 16th centuries, European men wore their hair cropped no longer than shoulder-length.

Shampoo Confidence: 79% Arrow up

Shampoo is a hair care product, typically in the form of a viscous liquid, that is used for cleaning hair.

Less commonly, shampoo is available in bar form, like a.

Hair conditioner Confidence: 78% Arrow up

Hair conditioner is a hair care product that changes the and appearance of hair.

Hair conditioner is often a viscous liquid that is applied and massaged into the hair.

Hair conditioner is usually used after washing the hair with shampoo.

Hair conditioners may contain moisturizers, oils and sunscreen, among other ingredients.

Human hair color Confidence: 77% Arrow up

Hair color is the pigmentation of hair follicles due to two types of melanin: eumelanin and pheomelanin.

Generally, if more eumelanin is present, the color of the hair is darker; if less eumelanin is present, the hair is lighter.

The darker a person's natural hair color is, the more individual hair follicles they have on their scalp.

Levels of melanin can vary over time causing a person's hair color to change, and it is possible to have hair follicles of more than one color on the same person.

Particular hair colors are associated with ethnic groups.

Gray or white hair is associated with age.

WEBSITE SPEED

redken.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3.1s

This domain loads at the median speed of 3.1 seconds.

Speed Percentile

22%

redken.com is faster than approximately 22 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #179.055 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • redken.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (57.3%)
  • Flaf icon for other countryOthers (42.7%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #54.035

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How redken.com looks like on a mobile device such as an iPhone.

Tablet
How redken.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 58% #000000
  • 21% #ffffff
  • 5% #f0f0f0
  • 3% #907040
  • 2% #605030
  • 1% #f0f0ff
  • 1% #402020
  • 1% #fff0f0
  • 1% #c08080
  • 1% #d09090
  • 1% #d0a0a0
  • 1% #e0a0b0

Text/code ratio

redken.com's text/code ratio is 2.94%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.94%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 3
  • <H3> 4
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Redken haircare & hair styling
<H2>
2nd level heading
Salon finder
Featured redken look
The offıcıal redken blog
<H3>
3rd level heading
Haircolor ınspiration & hair styling step-by-steps
Tıps & ınspo on everythıng from haırcolor to haırcare
What causes hair static & 7 ways to fight ıt
Brassy hair: why ıt happens and how to prevent ıt
Alt attributes Arrow up

We found 32 images on this website.
3 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 3 images on redken.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 5.119
  • Likes 183
  • Shares 4.855
  • Comments 81

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 02/14/1996 28 years, 2 months, 11 days ago
Last Modified 03/06/2019 5 years, 1 month, 20 days ago
Expiration Date 02/15/2021 Expired
Nameservers Arrow up
Host IP Address Country
dawn.ns.cloudflare.com 173.245.58.106 Flag for United StatesUnited States
rajeev.ns.cloudflare.com 173.245.59.224 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.17.217.55
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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