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SEO Report for returnpath.net

October 30, 2019 10:44 AM
Desktop screen Desktop screenshot for returnpath.net

SEO SCORE

Favicon for returnpath.netreturnpath.net
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Category
Technology & Computing  >  Business  >  Marketing  >  Email / Chat / Messaging
• Online since
March 10, 2000 (explore Wayback Machine)
• Age
19 years, 8 months, 9 days
• Alexa Rank
#88.645, returnpath.net is in the world's top 100.000 websites!

FREE FORM BUILDER

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SEO

Redirection
returnpath.net redirects to https://returnpath.com
SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by Let's Encrypt is valid from October 29, 2019 to January 27, 2020.
Title Tag
Experts in Email Deliverability | Return Path | We Know Email
Length: 61 (recommended: 10 to 70)
Meta Description
Return Path is the email deliverability expert, helping marketers drive revenue through email.
Length: 94 (recommended: 50 to 160)
Google preview
Desktop Version

Experts in Email Deliverability | Return Path | We Know Email

https://returnpath.net

Return Path is the email deliverability expert, helping marketers drive revenue through email.

Mobile Version

Favicon for returnpath.net https://returnpath.net

Experts in Email Deliverability | Return Path | We Know Email

Return Path is the email deliverability expert, helping marketers drive revenue through email.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, shrink-to-fit=no, viewport-fit=cover

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by returnpath.net.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Email Confidence: 75% Arrow up

Electronic mail, or email, is a method of exchanging digital messages between people using digital devices such as computers and mobile phones.

Email first entered substantial use in the 1960s and by the mid-1970s had taken the form now recognized as email.

Email operates across computer networks, which today is primarily the Internet.

Some early email systems required the author and the recipient to both be online at the same time, in common with instant messaging.

Today's email systems are based on a store-and-forward model.

Email servers accept, forward, deliver, and store messages.

Neither the users nor their computers are required to be online simultaneously; they need to connect only briefly, typically to a mail server or a webmail interface, for as long as it takes to send or receive messages.

Expert Confidence: 72% Arrow up

Expert is defined differently in varying academic fields.

Psychology defines an expert using superior performance; sociology considers that expertise is a label given to an individual by a group and is interested in the power held by experts; philosophy stresses the kind of knowledge held by experts but not novices.

Informally, an expert is someone widely recognized as a reliable source of or skill whose faculty for judging or deciding rightly, justly, or wisely is accorded authority and status by peers or the public in a specific well-distinguished domain.

An expert, more generally, is a person with extensive knowledge or ability based on research, experience, or occupation and in a particular area of study.

Experts are called in for advice on their respective subject, but they do not always agree on the particulars of a field of study.

An expert can be believed, by virtue of credential, training, education, profession, publication or experience, to have special knowledge of a subject beyond that of the average person, sufficient that others may officially (and legally) rely upon the individual's opinion.

Historically, an expert was referred to as a sage (Sophos).

The individual was usually a profound thinker distinguished for wisdom and sound judgment.

Marketing Confidence: 71% Arrow up

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".

Motivation Confidence: 69% Arrow
Revenue Confidence: 66% Arrow

WEBSITE SPEED

returnpath.net website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.7s

This domain loads at the median speed of 1.7 seconds.

Speed Percentile

52%

returnpath.net is faster than approximately 52 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #88.645 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for returnpath.net

Daily visitors by country

  • returnpath.net daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (54.2%)
  • Flag for CanadaCanada (27.5%)
  • Flaf icon for other countryOthers (18.3%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #41.217
Flag for CanadaCanada #11.989

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How returnpath.net looks like on a mobile device such as an iPhone.

Tablet
How returnpath.net looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 19% #10b0e0
  • 17% #00a0e0
  • 16% #2090e0
  • 12% #4080d0
  • 10% #6070d0
  • 9% #80d0e0
  • 5% #8060d0
  • 3% #f0f0f0
  • 2% #50c0e0
  • 2% #60a0e0
  • 2% #20c0d0
  • 1% #ffffff

Text/code ratio

returnpath.net's text/code ratio is 2.49%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.49%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 9
  • <H3> 3
  • <H4> 5
  • <H5> 12
  • <H6> 6

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
One out of every five commercial emails never reaches the inbox.
Some email gets blocked by a mailbox provider.
Some email gets sent to the junk or spam folder.
Getting emails delivered to the inbox involves more than just hitting send.
At return path, we know email.
<H3>
3rd level heading
Select your region
Return path product login
Subscribe
<H4>
4th level heading
So where do they go?
We're experts in deliverability and driving email roı.
See how reputation ımpacts email performance
18 award-winning campaigns and the stories of their success
Get the actionable insights you need to improve your email program.
<H5>
5th level heading
2018 deliverability benchmark (2)
The 2019 hidden metrics of email deliverability (2)
Lifecycle metrics benchmark (2)
Fact: engagement ımpacts deliverability (2)
Remember the little things this holiday season (2)
<H6>
6th level heading
October 22, 2019 (2)
October 17, 2019 (2)
October 15, 2019 (2)
Alt attributes Arrow up

We found 55 images on this website.
6 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 6 images on returnpath.net. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 945
  • Likes 133
  • Shares 778
  • Comments 34
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar AMAZON REGISTRAR, INC.
Registration Date 03/10/2000 19 years, 8 months, 9 days ago
Last Modified 03/28/2019 7 months, 22 days ago
Expiration Date 05/01/2020 5 months, 18 days from now
Nameservers Arrow up
Host IP Address Country
ns-101.awsdns-12.com 205.251.192.101 Flag for United StatesUnited States
ns-1475.awsdns-56.org 205.251.197.195 Flag for United StatesUnited States
ns-1620.awsdns-10.co.uk 205.251.198.84 Flag for United StatesUnited States

SERVER

  • Service Provider (ISP)
  • Fastly
  • IP Address
  • 23.185.0.1
  • Country
  • Flag for United StatesUnited States
  • Region
  • California , San Francisco
  • Latitude and Longitude
  • 37.7922 : -122.406

OWNER

The owner has chosen to keep his whois contact information private.
Add a beautiful, spam free contact form to your website in minutes.

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