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SEO Report for

December 11, 2019 1:30 PM
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• Category
Law, Government, & Politics  >  Politics
• Online since
August 30, 2013 (explore Wayback Machine)
• Age
8 years, 2 months, 29 days


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SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on March 5, 2020.
Title Tag
Reveal | from The Center for Investigative Reporting
Length: 52 (recommended: 10 to 70)
Meta Description
We engage and empower the public through investigative journalism and groundbreaking storytelling that sparks action, improves lives and protects our democracy.
Length: 160 (recommended: 50 to 160)
Google preview
Desktop Version

Reveal | from The Center for Investigative Reporting

We engage and empower the public through investigative journalism and groundbreaking storytelling that sparks action, improves lives and protects our democracy.

Mobile Version

Favicon for

Reveal | from The Center for Investigative Reporting

We engage and empower the public through investigative journalism and groundbreaking storytelling that sparks action, improves liv...

Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport initial-scale=1.0, width=device-width, user-scalable=yes
robots max-snippet:-1, max-image-preview:large, max-video-preview:-1


The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Center for Investigative Reporting Confidence: 86% Arrow up

The Center for Investigative Reporting (CIR) is a nonprofit news organization based in Emeryville, California, and has conducted investigative journalism since 1977.

It is known for producing stories that reveal scandals or corruption in government agencies and corporations.

In 2010, CIR launched its California Watch reporting project; in 2012, it merged with The Bay Citizen; in 2015 it launched an hour-long public radio program, Reveal.

Its 2016 budget is approximately $9.3 million.

The current business model emphasizes cooperation with partners and other news outlets rather than competition.

Robert Jon Rosenthal has been the executive director of the Center since 2007.

Phil Bronstein is the organization’s executive chair.

Investigative journalism Confidence: 75% Arrow up

Investigative journalism is a form of journalism in which reporters deeply investigate a single topic of interest, such as serious crimes, political corruption, or corporate wrongdoing.

An investigative journalist may spend months or years researching and preparing a report.

Investigative journalism is a primary source of information.

Most investigative journalism is conducted by newspapers, wire services, and freelance journalists.

Practitioners sometimes use the term "accountability reporting".

Storytelling Confidence: 68% Arrow

WEBSITE SPEED website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.


Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

How looks like on a mobile device such as an iPhone.

How looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 50% #000000
  • 25% #ffffff
  • 11% #f0f0f0
  • 4% #604030
  • 1% #908070
  • 1% #807060
  • 1% #d0b0b0
  • 1% #f0c0c0
  • 1% #c0b0a0
  • 1% #f04040
  • 1% #a07050
  • 1% #f0d0d0

Text/code ratio's text/code ratio is 6.42%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.42%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 10
  • <H3> 20
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

2nd level heading
Dig deeper (3)
Latest episode
Dig: the blog
Recently published
Get involved
3rd level heading
‘that should not be happening’ – amazon warehouses’ serious injury rates more than double industry average
When tasers fail (2)
ıt’s like ‘having a dealer teach you how to count cards’ – osha whistleblower speaks out about amazon
Behind the smiles (2)
Trump has built a wall of bureaucracy to keep out the very immigrants he says he wants
Alt attributes Arrow up

We found 25 images on this website.
14 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 14 images on Check your website to make sure it's specified for each image on the page.


This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 6.868
  • Likes 3.413
  • Shares 2.479
  • Comments 976
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0


Domain Registrar FASTDOMAIN INC.
Registration Date 08/30/2013 8 years, 2 months, 29 days ago
Last Modified 08/16/2019 2 years, 3 months, 14 days ago
Nameservers Arrow up
Host IP Address Country Flag for United StatesUnited States Flag for United StatesUnited States


Server map
  • Service Provider (ISP)
  • Unified Layer
  • IP Address
  • Country
  • Flag for United StatesUnited States
  • Region
  • Utah , Provo
  • Latitude and Longitude
  • 40.2067 : -111.643