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SEO Report for rif.org

November 30, 2019 12:05 PM
Desktop screen Desktop screenshot for rif.org

SEO SCORE

Favicon for rif.orgrif.org
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Follow Google PageSpeed Insights to make your page faster.
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OVERVIEW

• Category
Arts & Entertainment
• Online since
February 11, 1998 (explore Wayback Machine)
• Age
22 years, 5 months, 25 days
• Alexa Rank
#143.976, rif.org is in the world's top 1 million websites

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on January 16, 2020.
Title Tag
Reading Is Fundamental | Children’s Literacy Non-Profit
Length: 57 (recommended: 10 to 70)
Meta Description
Reading Is Fundamental is committed to a literate America by inspiring a passion for reading among all children, providing quality content to make an impact and engage communities. As the nation’s largest children’s literacy non-profit and charity, Reading Is Fundamental maximizes every contribution to ensure all children have the ability to read and succeed.
Length: 365 (recommended: 50 to 160)
Google preview
Desktop Version

Reading Is Fundamental | Children’s Literacy Non-Profit

https://rif.org

Reading Is Fundamental is committed to a literate America by inspiring a passion for reading among all children, providing quality content to make an impact and enga...

Mobile Version

Favicon for rif.org https://rif.org

Reading Is Fundamental | Children’s Literacy Non-Profit

Reading Is Fundamental is committed to a literate America by inspiring a passion for reading among all children, providing quality...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by rif.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Reading Is Fundamental Confidence: 86% Arrow up

Reading Is Fundamental, Inc. (RIF) is a literacy organization in the United States.

History.

Margaret McNamara founded the literacy organization in the mid-1960s in Washington D.C. with the help of a grant from the Ford Foundation.

In 1968, RIF received another grant to launch the program nationally.

Literacy Confidence: 71% Arrow up

Literacy is traditionally understood as the ability to read, write, and use arithmetic.

The modern term's meaning has been expanded to include the ability to use language, numbers, images, computers, and other basic means to understand, communicate, gain useful knowledge and use the dominant symbol systems of a culture.

The concept of literacy is expanding in OECD countries to include skills to access knowledge through technology and ability to assess complex contexts.

A person who travels and resides in a foreign country but is unable to read or write in the language of the host country would also be regarded by the locals as being illiterate.

Nation Confidence: 70% Arrow up

A nation (from Latin: natio, "people, tribe, kin, genus, class, flock") is a large group or collective of people with common characteristics attributed to them — including language, traditions, mores (customs), habitus (habits), and ethnicity.

By comparison, a nation is more impersonal, abstract, and overtly political than an ethnic group.

It is a cultural-political community that has become conscious of its autonomy, unity, and particular interests.

Community Confidence: 70% Arrow up

A community is a small or large social unit (a group of people) who have something in common, such as norms, religion, values, or identity.

Often - but not always - communities share a sense of place that is situated in a given geographical area (e.g. a country, village, town, or neighborhood).

Durable relations that extend beyond immediate genealogical ties also define a sense of community.

People tend to define those social ties as important to their identity, practice, and roles in social institutions like family, home, work, government, society, or humanity, at large.

Although communities are usually small relative to personal social ties (micro-level), "community" may also refer to large group affiliations (or macro-level), such as national communities, international communities, and virtual communities.

Nonprofit organization Confidence: 69% Arrow up

A nonprofit organization (also known as a non-business entity) is an organization whose purpose is something other than making a profit.

A nonprofit organization is often dedicated to furthering a particular social cause or advocating for a particular point of view.

In economic terms, a nonprofit organization uses its surplus revenues to further achieve its purpose or mission, rather than distributing its surplus income to the organization's shareholders (or equivalents) as profit or dividends.

This is known as the non-distribution constraint.

The decision to adopt a nonprofit legal structure is one that will often have taxation implications, particularly where the nonprofit seeks income tax exemption, charitable status and so on.

WEBSITE SPEED

rif.org website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.6s

This domain loads at the median speed of 1.6 seconds.

Speed Percentile

61%

rif.org is faster than approximately 61 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #143.976 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for rif.org

Daily visitors by country

  • rif.org daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (74.5%)
  • Flaf icon for other countryOthers (25.5%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #45.319

LAYOUT

Doctype Missing Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How rif.org looks like on a mobile device such as an iPhone.

Tablet
How rif.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 35% #f0f0f0
  • 27% #ffffff
  • 4% #f0f0ff
  • 3% #f0ffff
  • 3% #c0b0b0
  • 3% #d0e0f0
  • 2% #fff0f0
  • 2% #b0c0d0
  • 2% #fffff0
  • 2% #806040
  • 2% #c0e0f0
  • 1% #a0d0e0

Text/code ratio

rif.org's text/code ratio is 5.72%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.72%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 13
  • <H3> 1
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Give the gift of reading. support rıf.
Gifts that give back!
Honor someone special!
Give the gift of online reading!
About us
<H3>
3rd level heading
The latest from rıf
Alt attributes Arrow up

We found 17 images on this website.
16 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 16 images on rif.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 3.831
  • Likes 554
  • Shares 3.043
  • Comments 234
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 02/11/1998 22 years, 5 months, 25 days ago
Last Modified 01/13/2018 2 years, 6 months, 23 days ago
Nameservers Arrow up
Host IP Address Country
ns3.worldnic.com 207.204.40.102 Flag for United StatesUnited States
ns4.worldnic.com 207.204.21.102 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Fastly
  • IP Address
  • 23.185.0.2
  • Country
  • Flag for United StatesUnited States
  • Region
  • California , San Francisco
  • Latitude and Longitude
  • 37.7922 : -122.406

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