ritual.com Domain Owner Whois and Analysis

DOMAIN OWNER WHOIS

ⓘ The owner has chosen to keep his whois contact information private.

• Contact Name

Registration Private

• Organization

Domains By Proxy, LLC

• Address

DomainsByProxy.com, 14455 N. Hayden Road

• City

Scottsdale

• Zip Code

85260

• State

Arizona

• Country Code

US

• Phone Number

Show phone

• Email

Show email

• Domain Registrar

GoDaddy.com, LLC
See Domain Dates and Nameservers
See Server Details

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.

OVERVIEW

• Domain Owner

Private

• Category

Health & Fitness

• Online since

June 25, 1997 Explore Wayback Machine

• Age

27 years, 4 months, 13 days

• Alexa Rank

#49.155, ritual.com is in the world's top 50.000 websites!

SUPERCHARGE YOUR SEO

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TECHNICAL SEO & SECURITY

❌ SSL Certificate

This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on June 17, 2020.

✅ Title Tag

Ritual: The Future of Vitamins is Clear
Length: 39 (recommended: 10 to 70)

✅ Meta Description

Committed to creating the purest, most effective vitamin formulations, and sharing every ingredient, source & scientist that made our vitamin a reality.
Length: 156 (recommended: 50 to 160)

ⓘ Google preview

Desktop Version

Ritual: The Future of Vitamins is Clear

https://ritual.com

Committed to creating the purest, most effective vitamin formulations, and sharing every ingredient, source & scientist that made our vitamin a reality.

Mobile Version

https://ritual.com

Ritual: The Future of Vitamins is Clear

Committed to creating the purest, most effective vitamin formulations, and sharing every ingredient, source & scientist that m...

✅ Encoding

Great, language/character encoding is specified: utf-8

✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL	Resolved URL
http://ritual.com	https://ritual.com/
https://ritual.com	https://ritual.com/
http://www.ritual.com	https://ritual.com/
https://www.ritual.com	https://ritual.com/

✅ Robots.txt

https://ritual.com/robots.txt

✅ URL Parameters

Great, the domain URLs look clean.

Attribute	Value
ⓘ viewport	width=device-width, initial-scale=1, shrink-to-fit=no, viewport-fit=cover

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by ritual.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics

Vitamin A Confidence: 89%

Vitamin A is a group of unsaturated nutritional organic compounds that includes retinol, retinal, retinoic acid, and several provitamin A carotenoids (most notably beta-carotene). Vitamin A has multiple functions: it is important for growth and development, for the maintenance of the immune system and good vision. Vitamin A is needed by the retina of the eye in the form of retinal, which combines with protein opsin to form rhodopsin, the light-absorbing molecule necessary for both low-light (scotopic vision) and color vision. Vitamin A also functions in a very different role as retinoic acid (an irreversibly oxidized form of retinol), which is an important hormone-like growth factor for epithelial and other cells.

Vitamin Confidence: 70%

A vitamin is an organic compound and a vital nutrient that an organism requires in limited amounts. An organic chemical compound (or related set of compounds) is called a vitamin when the organism cannot synthesize the compound in sufficient quantities, and it must be obtained through the diet; thus, the term vitamin is conditional upon the circumstances and the particular organism. For example, ascorbic acid (one form of vitamin C) is a vitamin for humans, but not for most other animal organisms. Supplementation is important for the treatment of certain health problems, but there is little evidence of nutritional benefit when used by otherwise healthy people.

Adenosine monophosphate Confidence: 64%

Ritual Confidence: 63%

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

Run Google PageSpeed Insights Analysis on ritual.com

TRAFFIC

ⓘ This website is ranked #49.155 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

United States of America (80.7%)
Canada (4.8%)
India (3.6%)
Others (10.9%)

Traffic country ranks

Country	Rank
United States of America	#11.700
Canada	#34.983
India	#122.438

LAYOUT

ⓘ Doctype HTML5

ⓘ Responsive website, mobile-friendly.

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How ritual.com looks like on a mobile device such as an iPhone.

Tablet
How ritual.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website.

42% #ffffff
16% #ffe000
5% #f0d010
3% #b08000
3% #fffff0
3% #e0c020
2% #f0f0f0
2% #d0b020
2% #ffd010
2% #c0a050
2% #f0e040
1% #b09040

Text/code ratio

ⓘ ritual.com's text/code ratio is 0.64%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.

Text / Code Ratio 0.64%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings

Great, we found headings on this page.

<H1> 1
<H2> 10
<H3> 0
<H4> 0
<H5> 0
<H6> 0

<H1>

Top level heading
The future of vitamins is clear

<H2>

2^nd level heading
We reimagined the vitamin with only essential nutrients a woman needs. ıt’s good-looking science, whether you’re living life – or creating it.
The essentials
Open source
Simple, delivered
Skeptics speak
Essential for women
Essential for women 50+
Essential prenatal
For women who make themselves
Want to stay up to date with us?

❌ Alt attributes

We found 67 images on this website.
4 ALT attributes are missing on your image tags. The issue affects 2 actual different images that could be loaded more than once in your page.

Image	Image URL	Occurrences
	//images.ctfassets.net/uuc5ok478nyh/7rSaqpAoKAWvti31CoY5qN/de34c54cc3efeb9e43d556df2a04e4e8/Home-fea...	2
	//images.ctfassets.net/uuc5ok478nyh/1TnrrGK5OGsi0WjOppOvWL/222e3df9b9f184aecdb3f3d5ec9eedc0/Home-Fea...	2

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 4 images on ritual.com. Check your website to make sure it's specified for each image on the page.

LINKS

ⓘ There is a total of 44 links on the homepage of this website.

ⓘ Internal links : 23

Anchor	Type	URL
No anchor	empty	/
	image	/products/essential-for-women-multivitamin
	image	/products/essential-multivitamin-for-women-over-50
	image	/products/essential-prenatal-multivitamin
The Multivitamin Reinvented	text	/products/essential-for-women-multivitamin
The Prenatal Vitamin, Reborn	text	/products/essential-prenatal-multivitamin
Meet Our Ingredients	text	/ingredients
	image	/products/essential-for-women-multivitamin
	image	/products/essential-multivitamin-for-women-over-50
	image	/products/essential-prenatal-multivitamin
Essential for Women	text	/products/essential-for-women-multivitamin
Essential for Women 50+	text	/products/essential-multivitamin-for-women-over-50
Essential Prenatal	text	/products/essential-prenatal-multivitamin
Ingredients	text	/ingredients
Who We Are	text	/approach
Our Journal	text	/articles
Reviews	text	/reviews
Careers	text	//start.ritual.com/careers
Press	text	/press
Help	text	//help.ritual.com
Privacy Policy	text	/privacy-policy
Terms of Service	text	/terms-of-service
Learn more	text	/articles/the-fdas-role-in-the-supplement-industry

ⓘ External links : 21

Anchor	Type	URL
No anchor	empty	https://account.ritual.com
No anchor	empty	https://www.nytimes.com/2016/05/27/business/vitamins-join-the-clean-label-bandwagon.html
No anchor	empty	https://www.wired.com/2016/11/ritual-daily-multivitamins/
No anchor	empty	https://www.vogue.com/article/vitamin-delivery-services-customized-transparency-startups
No anchor	empty	https://www.health.com/pregnancy/best-prenatal-vitamins
For women who make themselvesConnect with us @ritual.	text	https://www.instagram.com/ritual
	image	https://www.instagram.com/p/b53b-pupjıx/
	image	https://www.instagram.com/p/b51nfzvpk83/
	image	https://www.instagram.com/p/b50hxtmha9k/
	image	https://www.instagram.com/p/b5yayl1paid/
	image	https://www.instagram.com/p/b5x95cvj4l-/
	image	https://www.instagram.com/p/b5vkduqhxek/
	image	https://www.instagram.com/p/b5s1pcypa2h/
	image	https://www.instagram.com/p/b5qwahypuqm/
	image	https://www.instagram.com/p/b5qxfvojsop/
	image	https://www.instagram.com/p/b5ohd03jnqh/
No anchor	empty	https://www.facebook.com/ritual
No anchor	empty	https://www.instagram.com/ritual
No anchor	empty	https://www.pinterest.com/myritual
No anchor	empty	https://twitter.com/ritual
No anchor	empty	https://www.youtube.com/channel/ucdwwe38qlx_tfczjuc9gl6a

SOCIAL MEDIA PRESENCE

✅ This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

Facebook
Total Engagement 89.447
Likes 37.552
Shares 36.730
Comments 15.165

DOMAIN REGISTRAR

ⓘ Domain Registrar	GODADDY.COM, LLC
ⓘ Registration Date	06/25/1997 27 years, 4 months, 13 days ago
ⓘ Last Modified	06/24/2019 5 years, 4 months, 13 days ago
ⓘ Expiration Date	06/24/2022 Expired