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SEO Report for roadscholar.org

December 18, 2019 11:00 PM
Desktop screen Desktop screenshot for roadscholar.org

SEO SCORE

Favicon for roadscholar.orgroadscholar.org
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Travel
• Online since
• Age
18 years, 1 month, 4 days
• Alexa Rank
#102.337, roadscholar.org is in the world's top 1 million websites

FREE FORM BUILDER

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by DigiCert Inc is valid from July 2, 2018 to September 18, 2020.
Title Tag
Educational Travel for Adults | Road Scholar
Length: 44 (recommended: 10 to 70)
Meta Description
Road Scholar, the not-for-profit leader in educational travel since 1975, offers 6,500 educational tours in all 50 states and 150 countries.
Length: 140 (recommended: 50 to 160)
Google preview
Desktop Version

Educational Travel for Adults | Road Scholar

https://roadscholar.org

Road Scholar, the not-for-profit leader in educational travel since 1975, offers 6,500 educational tours in all 50 states and 150 countries.

Mobile Version

Favicon for roadscholar.org https://roadscholar.org

Educational Travel for Adults | Road Scholar

Road Scholar, the not-for-profit leader in educational travel since 1975, offers 6,500 educational tours in all 50 states and 150...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, user-scalable=no, maximum-scale=1, shrink-to-fit=no

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by roadscholar.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Nonprofit organization Confidence: 71% Arrow up

A nonprofit organization (also known as a non-business entity) is an organization whose purpose is something other than making a profit.

A nonprofit organization is often dedicated to furthering a particular social cause or advocating for a particular point of view.

In economic terms, a nonprofit organization uses its surplus revenues to further achieve its purpose or mission, rather than distributing its surplus income to the organization's shareholders (or equivalents) as profit or dividends.

This is known as the non-distribution constraint.

The decision to adopt a nonprofit legal structure is one that will often have taxation implications, particularly where the nonprofit seeks income tax exemption, charitable status and so on.

Road Scholar Confidence: 71% Arrow up

Road Scholar is an American not-for-profit organization that provides educational travel tours primarily geared to older adults.

The organization is headquartered in Boston, Massachusetts.

From its founding in 1975 until 2010, Road Scholar was known as Elderhostel.

Road Scholar offers study tours throughout the United States and Canada and in approximately 150 other countries.

Leadership Confidence: 62% Arrow

WEBSITE SPEED

roadscholar.org website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.6s

This domain loads at the median speed of 1.6 seconds.

Speed Percentile

55%

roadscholar.org is faster than approximately 55 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #102.337 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for roadscholar.org

Daily visitors by country

  • roadscholar.org daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (97.2%)
  • Flaf icon for other countryOthers (5.6%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #14.933

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How roadscholar.org looks like on a mobile device such as an iPhone.

Tablet
How roadscholar.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 29% #304050
  • 23% #102030
  • 23% #305060
  • 13% #ffffff
  • 6% #302040
  • 3% #f0f0f0
  • 0% #708090
  • 0% #b0b0c0
  • 0% #fff0f0
  • 0% #f0ffff
  • 0% #b03030
  • 0% #607080

Text/code ratio

roadscholar.org's text/code ratio is 7.32%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 7.32%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 4
  • <H3> 6
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
What do you want to learn?
Women-only travel is not a trip — ıt’s a journey
Top places in the u.s. to learn about science with your grandkids
Resources & travel tips
<H3>
3rd level heading
Road scholar blog
S.t.e.m. with your grandkids
On a budget
Going solo?
Tips for grandparents
Alt attributes Arrow up

We found 37 images on this website.
30 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on roadscholar.org https://roadscholar-iv-prod.azureedge.net/publishedmedia/4coutgasb99n7gklyocv/homepage-hero-may19-2.... 1
Image with missing alt attribute found on roadscholar.org https://roadscholar-iv-prod.azureedge.net/publishedmedia/37fm5imrxx98j8aeowuc/collections-most-popul... 1
Image with missing alt attribute found on roadscholar.org https://roadscholar-iv-prod.azureedge.net/publishedmedia/298jheathap6h2occrdy/collections-odyssey-ho... 1
Image with missing alt attribute found on roadscholar.org https://roadscholar-iv-prod.azureedge.net/publishedmedia/9jacee2n3412r3xi6747/collection-int-favorit... 1
Image with missing alt attribute found on roadscholar.org https://roadscholar-iv-prod.azureedge.net/publishedmedia/9fe87058k97ewhp3j1u2/collections1-national-... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 30 images on roadscholar.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 6.078
  • Likes 2.423
  • Shares 2.475
  • Comments 1.180
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 05/29/2002 18 years, 1 month, 4 days ago
Last Modified 01/13/2018 2 years, 5 months, 20 days ago
Nameservers Arrow up
Host IP Address Country
udns1.ultradns.net 204.69.234.1 Flag for United StatesUnited States
udns2.ultradns.net 204.74.101.1 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • EPiServer AB
  • IP Address
  • 217.114.85.70
  • Country
  • Flag for SwedenSweden
  • Region
  • Stockholm , Stockholm
  • Latitude and Longitude
  • 59.3354 : 18.0672

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