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Whois & Analysis for rockauto.com

Nov 9, 2019 2:00 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for rockauto.com
69

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your title tag clear, concise and include your most important keywords.
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OVERVIEW

• Domain Owner
Private
• Category
Automotive  >  Auto Parts
• Online since
• Alexa Rank
#6.929, rockauto.com is in the world's top 10.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on June 11, 2020.
Title Tag
RockAuto
Length: 8 (recommended: 10 to 70)
Meta Description
RockAuto ships auto parts and body parts from over 300 manufacturers to customers' doors worldwide, all at warehouse prices. Easy to use parts catalog.
Length: 151 (recommended: 50 to 160)
Google preview
Desktop Version

RockAuto

https://rockauto.com

RockAuto ships auto parts and body parts from over 300 manufacturers to customers' doors worldwide, all at warehouse prices. Easy to use parts catalog.

Mobile Version

https://rockauto.com

RockAuto

RockAuto ships auto parts and body parts from over 300 manufacturers to customers' doors worldwide, all at warehouse prices. Easy...

Encoding
Great, language/character encoding is specified: windows-1252
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
classification automotive
abstract Online Store for brand name auto parts at warehouse-direct prices...
robots all

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by rockauto.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Manufacturing Confidence: 71% Arrow up

Manufacturing is the value added to production of merchandise for use or sale using labour and machines, tools, chemical and biological processing, or formulation.

The term may refer to a range of human activity, from handicraft to high tech, but is most commonly applied to industrial production, in which raw materials are transformed into finished goods on a large scale.

Such finished goods may be sold to other manufacturers for the production of other, more complex products, such as aircraft, household appliances or automobiles, or sold to wholesalers, who in turn sell them to retailers, who then sell them to end users and consumers.

Warehouse Confidence: 67% Arrow up

A warehouse is a commercial building for storage of goods.

Warehouses are used by manufacturers, importers, exporters, wholesalers, transport businesses, customs, etc.

They are usually large plain buildings in industrial areas of cities, towns and villages.

Price Confidence: 64% Arrow

WEBSITE SPEED

rockauto.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.4s

This domain loads at the median speed of 1.4 seconds.

Speed Percentile

64%

rockauto.com is faster than approximately 64 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #6.929 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • rockauto.com daily visitors distribution - Total: 8 countries
  • Flag for United States of AmericaUnited States of America (66.7%)
  • Flag for MexicoMexico (6.0%)
  • Flag for CanadaCanada (12.9%)
  • Flag for CanadaCanada (6.7%)
  • Flaf icon for other countryOthers (7.7%)

Traffic country ranks

Country Rank
Flag for Russian FederationRussian Federation #25.664
Flag for Venezuela (Bolivarian Republic of)Venezuela (Bolivarian Republic of) #5.061
Flag for TaiwanTaiwan #17.190
Flag for United States of AmericaUnited States of America #1.859
Flag for Saudi ArabiaSaudi Arabia #3.440

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website doesn't seem to be optimized for Mobile Visitors.

Phone
How rockauto.com looks like on a mobile device such as an iPhone.

Tablet
How rockauto.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 100% #ffffff

Text/code ratio

rockauto.com's text/code ratio is 1.09%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.09%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

We did not find HTML headings (<H1> to <H6>) on this page.

rockauto.com currently has 0 HTML heading tags. Each page should have one, and only one, <H1> tag. Use phrases in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

  • <H1> 0
  • <H2> 0
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0
Alt attributes Arrow up

We found 684 images on this website.
7 ALT attributes are missing on your image tags. The issue affects 5 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 7 images on rockauto.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 8.773
  • Likes 2.668
  • Shares 2.829
  • Comments 3.276
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