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Whois & Analysis for rockler.com

Dec 6, 2019 1:01 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Rockler Companies, Inc.
• Organization
Rockler Companies, Inc.
• Address
4365 WILLOW DR
• City
MEDINA
• Zip Code
55340-9701
• State
MN
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for rockler.com
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Rockler Companies, Inc. See more
• Category
Hobbies & Interests  >  Woodworking
• Online since
• Age
27 years, 4 months, 27 days
• Alexa Rank
#35.500, rockler.com is in the world's top 50.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on August 3, 2020.
Title Tag
Woodworking Tools, Hardware, DIY Project Supplies & Plans - Rockler
Length: 71 (recommended: 10 to 70)
Meta Description
Your best source for high quality & innovative woodworking tools, finishing supplies, hardware, lumber & know-how. Find everything you need to make your next project a success. Family-owned since 1954.
Length: 209 (recommended: 50 to 160)
Google preview
Desktop Version

Woodworking Tools, Hardware, DIY Project Supplies & Plans - Rockle...

https://rockler.com

Your best source for high quality & innovative woodworking tools, finishing supplies, hardware, lumber & know-how. Find everything you need to make your next...

Mobile Version

https://rockler.com

Woodworking Tools, Hardware, DIY Project Supplies & Plans - Rockle...

Your best source for high quality & innovative woodworking tools, finishing supplies, hardware, lumber & know-how. Find ev...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots INDEX,FOLLOW
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by rockler.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Do it yourself Confidence: 76% Arrow up

Do it yourself (DIY) is the method of building, modifying, or repairing things without the direct aid of experts or professionals.

Academic research describes DIY as behaviors where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)".

DIY behavior can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness).

Tool Confidence: 69% Arrow up

A tool is any physical item that can be used to achieve a goal, especially if the item is not consumed in the process.

Tool use by humans dates back millions of years, and other animals are also known to employ simple tools.

Woodworking Confidence: 68% Arrow up

Woodworking is the activity or skill of making items from wood, and includes cabinet making (Cabinetry and Furniture), wood carving, joinery, carpentry, and woodturning.

Computer engineering Confidence: 68% Arrow
Innovation Confidence: 67% Arrow

WEBSITE SPEED

rockler.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.4s

This domain loads at the median speed of 1.4 seconds.

Speed Percentile

61%

rockler.com is faster than approximately 61 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #35.500 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • rockler.com daily visitors distribution - Total: 3 countries
  • Flag for United States of AmericaUnited States of America (82.6%)
  • Flag for CanadaCanada (3.1%)
  • Flaf icon for other countryOthers (14.3%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #6.744
Flag for CanadaCanada #23.686
Flag for IndiaIndia #205.341

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How rockler.com looks like on a mobile device such as an iPhone.

Tablet
How rockler.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 40% #700000
  • 11% #ffffff
  • 6% #f0f0f0
  • 4% #801000
  • 3% #fffff0
  • 3% #ffc000
  • 3% #e0f0f0
  • 3% #600000
  • 2% #f0d0d0
  • 2% #500000
  • 2% #803030
  • 2% #ffc010

Text/code ratio

rockler.com's text/code ratio is 4.44%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.44%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 5
  • <H3> 0
  • <H4> 2
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
This week only!
Featured deals
New rockler ınnovations
Featured categories
100% satisfaction guarantee
<H4>
4th level heading
Product suggestions
Create with confidence
Alt attributes Arrow up

We found 42 images on this website.
14 ALT attributes are missing on your image tags. The issue affects 3 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
- data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7 12
Image with missing alt attribute found on rockler.com https://www.facebook.com/tr?id=244606169432534&ev=PageView&noscript=1 1
Image with missing alt attribute found on rockler.com https://bat.bing.com/action/0?ti=4024200&Ver=2&mid=4894b0be-0f2e-310d-cd3f-5f02125cdb10&pi=0&lg=en-U... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 14 images on rockler.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.615
  • Likes 142
  • Shares 1.421
  • Comments 52

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 06/12/1997 27 years, 4 months, 27 days ago
Last Modified 04/03/2019 5 years, 7 months, 7 days ago
Expiration Date 06/11/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns.rackspace.com 69.20.95.4 Flag for United StatesUnited States
ns2.rackspace.com 65.61.188.4 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Incapsula Inc
  • IP Address
  • 45.60.77.103
  • Country
  • Flag for United StatesUnited States
  • Region
  • Illinois , Chicago
  • Latitude and Longitude
  • 41.8781 : -87.6298
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