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Whois & Analysis for roostify.com

Nov 4, 2019 9:35 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Address
1457 BELLEVUE AVE APT 10
• City
Burlingame
• Zip Code
940107604
• State
CA
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for roostify.com
83

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Consider adding a robots.txt file in your web server's root directory.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Roostify Admin See more
• Category
Home & Garden  >  Remodeling & Construction
• Online since
October 6, 2012 Explore Wayback Machine
• Age
12 years, 1 month, 12 days
• Alexa Rank
#845.178, roostify.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on January 28, 2020.
Title Tag
Roostify - Digital Lending Platform
Length: 35 (recommended: 10 to 70)
Meta Description
Integrated digital mortgage software platform connecting customers and lenders to reduce time to close, reduce risk and optimize the lending experience.
Length: 154 (recommended: 50 to 160)
Google preview
Desktop Version

Roostify - Digital Lending Platform

https://roostify.com

Integrated digital mortgage software platform connecting customers and lenders to reduce time to close, reduce risk and optimize the lending experience.

Mobile Version

https://roostify.com

Roostify - Digital Lending Platform

Integrated digital mortgage software platform connecting customers and lenders to reduce time to close, reduce risk and optimize...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by roostify.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Mortgage loan Confidence: 74% Arrow up

A mortgage loan, also referred to as a mortgage, is used either by purchasers of real property to raise funds to buy real estate; or alternatively by existing property owners to raise funds for any purpose, while putting a lien on the property being mortgaged.

The loan is "secured" on the borrower's property.

This means that a legal mechanism is put in place which allows the lender to take possession and sell the secured property ("foreclosure" or "repossession") to pay off the loan in the event that the borrower defaults on the loan or otherwise fails to abide by its terms.

The word mortgage is derived from a "Law French" term used by English lawyers in the Middle Ages meaning "death pledge", and refers to the pledge ending (dying) when either the obligation is fulfilled or the property is taken through foreclosure.

Risk Confidence: 72% Arrow up

Risk is the potential of gaining or losing something of value.

Values (such as physical health, social status, emotional well-being or financial wealth) can be gained or lost when taking risk resulting from a given action or inaction, foreseen or unforeseen.

Risk can also be defined as the intentional interaction with uncertainty.

Uncertainty is a potential, unpredictable, and uncontrollable outcome; risk is a consequence of action taken in spite of uncertainty.

Loan Confidence: 71% Arrow up

In finance, a loan is the lending of money from one individual, organization or entity to another individual, organization or entity.

A loan is a debt provided by an entity (organization or individual) to another entity at an interest rate, and evidenced by a promissory note which specifies, among other things, the principal amount of money borrowed, the interest rate the lender is charging, and date of repayment.

A loan entails the reallocation of the subject asset(s) for a period of time, between the and the .

Mathematical optimization Confidence: 71% Arrow up

In mathematics, computer science and operations research, mathematical optimization, also spelled mathematical optimisation (alternatively named mathematical programming or simply optimization or optimisation), is the selection of a best element (with regard to some criterion) from some set of available alternatives.

Customer Confidence: 70% Arrow up

In sales, commerce and economics, a customer (sometimes known as a , buyer, or purchaser) is the recipient of a good, service, product or an idea - obtained from a seller, vendor, or supplier via a financial transaction or exchange for money or some other valuable consideration.

An ultimate etymology of "client" may imply someone merely to do business, whereas a purchaser procures goods or services on occasion but a customer customarily or habitually engages in transactions (historically: the collection of tolls or taxes - see ).

Such distinctions have no contemporary semantic weight.

WEBSITE SPEED

roostify.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.8s

This domain loads at the median speed of 2.8 seconds.

Speed Percentile

28%

roostify.com is faster than approximately 28 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #845.178 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How roostify.com looks like on a mobile device such as an iPhone.

Tablet
How roostify.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 42% #f0f0f0
  • 27% #e0e0e0
  • 10% #506060
  • 6% #102020
  • 5% #405050
  • 2% #5060d0
  • 1% #305070
  • 1% #60a0a0
  • 1% #6070e0
  • 1% #103060
  • 1% #a0b0f0
  • 1% #a08070

Text/code ratio

roostify.com's text/code ratio is 2.30%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.30%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 6
  • <H3> 13
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Welcome to a digital lending platform where everyone wins.
Ready to get started?
A trusted partner in lending transformation
What our customers say about us
ındustry leading ıntegrations
<H3>
3rd level heading
Our integrated digital lending platform connects customers and lenders to accelerate the home loan experience.
Attract & retain customers
Accelerate time to close
Boost profitability
ımprove adoption
Alt attributes Arrow up

We found 85 images on this website.
2 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 2 images on roostify.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 229
  • Likes 109
  • Shares 85
  • Comments 35

DOMAIN REGISTRAR

Domain Registrar NAMECHEAP, INC.
Registration Date 10/06/2012 12 years, 1 month, 12 days ago
Last Modified 09/06/2019 5 years, 2 months, 12 days ago
Expiration Date 10/06/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns-1003.awsdns-61.net 205.251.195.235 Flag for United StatesUnited States
ns-1119.awsdns-11.org 205.251.196.95 Flag for United StatesUnited States
ns-1986.awsdns-56.co.uk 205.251.199.194 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Squarespace, Inc.
  • IP Address
  • 198.49.23.145
  • Country
  • Flag for United StatesUnited States
  • Region
  • New York , New York
  • Latitude and Longitude
  • 40.7209 : -74.001
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