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SEO Report for rossmann.de

December 1, 2019 3:57 PM
Desktop screen Desktop screenshot for rossmann.de

SEO SCORE

Favicon for rossmann.derossmann.de
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Shopping
• Alexa Rank
#22.938, rossmann.de is in the world's top 50.000 websites!

FREE FORM BUILDER

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by QuoVadis Limited is valid from May 20, 2019 to May 20, 2021.
Title Tag
ROSSMANN - Mein Drogeriemarkt
Length: 29 (recommended: 10 to 70)
Meta Description
Make-Up, Baby- und Haushaltsprodukte und vieles mehr bei ROSSMANN online kaufen ✔ kostenlose Lieferung in die Filiale ab 20€
Length: 128 (recommended: 50 to 160)
Google preview
Desktop Version

ROSSMANN - Mein Drogeriemarkt

https://rossmann.de

Make-Up, Baby- und Haushaltsprodukte und vieles mehr bei ROSSMANN online kaufen ✔ kostenlose Lieferung in die Filiale ab 20€

Mobile Version

Favicon for rossmann.de https://rossmann.de

ROSSMANN - Mein Drogeriemarkt

Make-Up, Baby- und Haushaltsprodukte und vieles mehr bei ROSSMANN online kaufen ✔ kostenlose Lieferung in die Filiale ab 20€

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, user-scalable=no
robots index,follow

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by rossmann.de.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Dirk Rossmann GmbH Confidence: 78% Arrow up

Die Dirk Rossmann GmbH, allgemein als Rossmann bezeichnet, ist die zweitgrößte Drogeriemarktkette Deutschlands mit Sitz im niedersächsischen Burgwedel bei Hannover.

In Deutschland verfügt die von Dirk Roßmann 1972 gegründete Kette über 2.055 Drogerien mit 30.000 Mitarbeitern.

Insgesamt gibt es 3.627 Rossmann-Filialen mit 50.500 Mitarbeitern.

Weitere Absatzmärkte sind in fünf europäischen Ländern (Albanien, Polen, Tschechien, Ungarn und in der Türkei) ansässig.

Drogerie Confidence: 72% Arrow up

Eine Drogerie ist ein Fachgeschäft oder auch ein größerer Unternehmensmarkt (Drogeriemarkt).

Das Sortiment lässt sich in vier Bereiche einteilen:

Elektronischer Handel Confidence: 71% Arrow up

Elektronischer Handel, auch Internethandel, Onlinehandel oder E-Commerce, bezeichnet Ein- und Verkaufsvorgänge mittels Internet (oder anderer Formen von Datenfernübertragung).

Frühe Ausprägungen des elektronischen Handels fanden sich in den Online-Portalen der 1980er-Jahre, insbesondere in Form des Electronic Mall (elektronischen Einkaufszentrums) bei CompuServe.

Filiale Confidence: 67% Arrow

WEBSITE SPEED

rossmann.de website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.4s

This domain loads at the median speed of 1.4 seconds.

Speed Percentile

64%

rossmann.de is faster than approximately 64 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #22.938 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for rossmann.de

Daily visitors by country

  • rossmann.de daily visitors distribution - Total: 1 country
  • Flag for GermanyGermany (95.1%)
  • Flaf icon for other countryOthers (4.9%)

Traffic country ranks

Country Rank
Flag for GermanyGermany #634

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How rossmann.de looks like on a mobile device such as an iPhone.

Tablet
How rossmann.de looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 57% #ffffff
  • 10% #f0f0f0
  • 8% #000000
  • 7% #e0d0d0
  • 4% #e0a0a0
  • 3% #d0b0a0
  • 2% #fff0f0
  • 2% #fffff0
  • 1% #fff0ff
  • 1% #a05060
  • 1% #f0b0c0
  • 1% #e0c0b0

Text/code ratio

rossmann.de's text/code ratio is 0.88%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 0.88%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 6
  • <H2> 2
  • <H3> 1
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Aktuelle rabattaktionen
Produkte aus der ıdeenwelt
Zeit für mich
Online exklusiv
Aktuelle aktionen
<H2>
2nd level heading
Online exklusive angebote
Produktneuheiten
<H3>
3rd level heading
Rossmann copyright © 2019 - dirk rossmann gmbh und rossmann online gmbh oder tochtergesellschaften
Alt attributes Arrow up

We found 102 images on this website.
3 ALT attributes are missing on your image tags. The issue affects 2 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 3 images on rossmann.de. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 66.573
  • Likes 3.193
  • Shares 60.256
  • Comments 3.124
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

SERVER

Server map
  • Service Provider (ISP)
  • Fastly
  • IP Address
  • 151.101.130.133
  • Country
  • Flag for United StatesUnited States
  • Region
  • New Jersey , Newark
  • Latitude and Longitude
  • 40.7357 : -74.1724

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