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SEO Report for royalroads.ca

December 26, 2019 7:24 AM
Desktop screen Desktop screenshot for royalroads.ca

SEO SCORE

Favicon for royalroads.caroyalroads.ca
52

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Make all versions of your website point to the same URL.
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OVERVIEW

• Category
Education
• Online since
September 21, 2000 (explore Wayback Machine)
• Age
19 years, 10 months, 21 days
• Alexa Rank
#30.536, royalroads.ca is in the world's top 50.000 websites!
• Owner
Royal Roads University (See more)

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Entrust, Inc. has expired on July 2, 2020.
Title Tag
Royal Roads University | Victoria, BC
Length: 37 (recommended: 10 to 70)
Meta Description
Royal Roads University offers a progressive model of post-secondary education. Online distance education with on-campus residencies create a vibrant learning experience where personal growth is as important as academic achievement.
Length: 231 (recommended: 50 to 160)
Google preview
Desktop Version

Royal Roads University | Victoria, BC

https://royalroads.ca

Royal Roads University offers a progressive model of post-secondary education. Online distance education with on-campus residencies create a vibrant learning experie...

Mobile Version

Favicon for royalroads.ca https://royalroads.ca

Royal Roads University | Victoria, BC

Royal Roads University offers a progressive model of post-secondary education. Online distance education with on-campus residencie...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, maximum-scale=1, minimum-scale=1, user-scalable=yes
robots follow, index

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by royalroads.ca.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Royal Roads University Confidence: 90% Arrow up

Royal Roads University is a public university located in Colwood, British Columbia.

Overview.

In 1995, Royal Roads Military College at Hatley Park National Historic Site on the Esquimalt Lagoon, was decommissioned and the government of British Columbia created Royal Roads University as a public university with an applied and professional degree-granting focus.

Royal Roads University maintains strong ties with the Canadian Forces and considers alumni of RRMC as part of its broader alumni community.

Royal Roads University has now graduated over 20,000 students in the fields of leadership, business, environment, communication and social justice who are working in over 60 countries around the world.

Distance education Confidence: 78% Arrow up

Distance education or distance learning is the education of students who may not always be physically present at a school.

Traditionally this usually involved correspondence courses wherein the student corresponded with the school via post.

Today it involves online education.

Courses that are conducted (51 percent or more) are either hybrid, blended or 100% whole instruction.

Massive open online courses (MOOCs), offering large-scale interactive participation and open access through the World Wide Web or other network technologies, are recent developments in distance education.

A number of other terms (distributed learning, e-learning, online learning, etc) are used roughly synonymously with distance education.

Higher education Confidence: 73% Arrow up

Higher education, post-secondary education, or third level education is an optional final stage of formal learning that occurs after completion of secondary education.

Often delivered at universities, academies, colleges, seminaries, conservatories, and institutes of technology, higher education is also available through certain college-level institutions, including vocational schools, trade schools, and other career colleges that award academic degrees or professional certifications.

Tertiary education at non-degree level is sometimes referred to as further education or continuing education as distinct from higher education.

Victoria, British Columbia Confidence: 70% Arrow up

Victoria is the capital city of the Canadian province of British Columbia, and is located on the southern tip of Vancouver Island off Canada's Pacific coast.

The city has a population of about 85,792, while the metropolitan area of Greater Victoria, has a population of 367,770, making it the 15th most populous Canadian urban region.

Educational technology Confidence: 69% Arrow up

Educational technology is defined by the Association for Educational Communications and Technology as "the study and ethical practice of facilitating learning and improving performance by creating, using, and managing appropriate technological processes and resources".

WEBSITE SPEED

royalroads.ca website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.8s

This domain loads at the median speed of 2.8 seconds.

Speed Percentile

25%

royalroads.ca is faster than approximately 25 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #30.536 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for royalroads.ca

Daily visitors by country

  • royalroads.ca daily visitors distribution - Total: 7 countries
  • Flag for IndiaIndia (10.0%)
  • Flag for United States of AmericaUnited States of America (12.1%)
  • Flag for CanadaCanada (11.0%)
  • Flag for ChinaChina (23.9%)
  • Flaf icon for other countryOthers (43%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #44.921
Flag for BangladeshBangladesh #19.749
Flag for PakistanPakistan #27.797
Flag for United States of AmericaUnited States of America #94.353
Flag for Iran (Islamic Republic of)Iran (Islamic Republic of) #76.319

LAYOUT

Doctype HTML 4.01 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How royalroads.ca looks like on a mobile device such as an iPhone.

Tablet
How royalroads.ca looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 23% #303040
  • 14% #f0f0f0
  • 9% #404050
  • 7% #505060
  • 7% #50c0d0
  • 5% #e0e0e0
  • 4% #102010
  • 3% #f0f0e0
  • 3% #50b0c0
  • 3% #b0c0c0
  • 2% #707080
  • 2% #606070

Text/code ratio

royalroads.ca's text/code ratio is 3.29%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.29%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 32
  • <H3> 1
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Quick links: (2)
Gateway for visitors:
Whatever your goals are, we'll take you up. (3)
Guiding elite athletes after sport (3)
Learning, teaching and research model (ltrm) (2)
<H3>
3rd level heading
Dmitry maishev
Alt attributes Arrow up

We found 32 images on this website.
8 ALT attributes are missing on your image tags. The issue affects 7 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 8 images on royalroads.ca. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 3.981
  • Likes 1.091
  • Shares 2.618
  • Comments 272
  • Pinterest iconPinterest 1
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar TUCOWS.COM CO.
Registration Date 09/21/2000 19 years, 10 months, 21 days ago
Last Modified 04/03/2019 1 year, 4 months, 8 days ago
Nameservers Arrow up
Host IP Address Country
demantoid.royalroads.ca 207.23.111.103 Flag for CanadaCanada
ns1.d-zone.ca 162.219.54.2 Flag for CanadaCanada
ns2.d-zone.ca 162.219.55.2 Flag for CanadaCanada

SERVER

Server map
  • Service Provider (ISP)
  • BCnet
  • IP Address
  • 207.23.111.112
  • Country
  • Flag for CanadaCanada
  • Region
  • British Columbia , Victoria
  • Latitude and Longitude
  • 48.4771 : -123.5313

OWNER

The owner's whois contact information is public.
Name
Royal Roads University
Address
2005 Sooke Road
City
Victoria
Zip
V9B6J2
State
BC
Country Code
CA
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