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Whois & Analysis for rustoleum.com

Nov 23, 2019 7:08 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for rustoleum.com
55

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Consider adding a robots.txt file in your web server's root directory.
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OVERVIEW

• Domain Owner
Private
• Category
Business
• Online since
November 29, 1995 Explore Wayback Machine
• Age
28 years, 11 months, 9 days
• Alexa Rank
#119.463, rustoleum.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on January 13, 2021.
Title Tag
Rust-Oleum | Spray Paint, Wood Stains, Floor Coatings and More
Length: 62 (recommended: 10 to 70)
Meta Description
Spray Paint, Wood Stains, Concrete Floor Coatings, Cleaners and More. Find a solution for your DIY project with a Rust-Oleum product. Rust-Oleum: Trusted Quality Since 1921
Length: 172 (recommended: 50 to 160)
Google preview
Desktop Version

Rust-Oleum | Spray Paint, Wood Stains, Floor Coatings and More

https://rustoleum.com

Spray Paint, Wood Stains, Concrete Floor Coatings, Cleaners and More. Find a solution for your DIY project with a Rust-Oleum product. Rust-Oleum: Trusted Quality Sin...

Mobile Version

https://rustoleum.com

Rust-Oleum | Spray Paint, Wood Stains, Floor Coatings and More

Spray Paint, Wood Stains, Concrete Floor Coatings, Cleaners and More. Find a solution for your DIY project with a Rust-Oleum produ...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
author
viewport width=device-width

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by rustoleum.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Rust-Oleum Confidence: 86% Arrow up

Rust-Oleum is a manufacturer of protective paints and coatings for home and industrial use.

It was founded in 1921 by Robert Fergusson (a sea captain, not the famous poet) after he noticed that raw fish oil spilled on rusty metal decks stopped corrosion from spreading.

He soon incorporated whale oil into the formula, although many changes have been made over the years.

Rust-Oleum products no longer contain whale oil, instead using resins derived from Alkyds, polyurethanes, epoxys, latex, etc.

Do it yourself Confidence: 76% Arrow up

Do it yourself (DIY) is the method of building, modifying, or repairing things without the direct aid of experts or professionals.

Academic research describes DIY as behaviors where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)".

DIY behavior can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness).

Spray painting Confidence: 71% Arrow up

Spray painting is a painting technique where a device sprays a coating (paint, ink, varnish, etc) through the air onto a surface.

The most common types employ compressed gas—usually air—to atomize and direct the paint particles.

Spray guns evolved from airbrushes, and the two are usually distinguished by their size and the size of the spray pattern they produce.

Airbrushes are hand-held and used instead of a brush for detailed work such as photo retouching, painting nails or fine art.

Air gun spraying uses equipment that is generally larger.

It is typically used for covering large surfaces with an even coating of liquid.

Spray guns can be either automated or hand-held and have interchangeable heads to allow for different spray patterns.

Single color aerosol paint cans are portable and easy to store.

Wood Confidence: 67% Arrow
Concrete Confidence: 66% Arrow

WEBSITE SPEED

rustoleum.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.8s

This domain loads at the median speed of 1.8 seconds.

Speed Percentile

48%

rustoleum.com is faster than approximately 48 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #119.463 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • rustoleum.com daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (70.3%)
  • Flag for CanadaCanada (10.2%)
  • Flaf icon for other countryOthers (19.5%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #39.418
Flag for CanadaCanada #32.367

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How rustoleum.com looks like on a mobile device such as an iPhone.

Tablet
How rustoleum.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 74% #f0f0f0
  • 17% #ffffff
  • 1% #fff0f0
  • 1% #fffff0
  • 1% #f0f0ff
  • 0% #f0ffff
  • 0% #808030
  • 0% #805050
  • 0% #a0b040
  • 0% #804040
  • 0% #405010
  • 0% #703030

Text/code ratio

rustoleum.com's text/code ratio is 5.62%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.62%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 12
  • <H3> 1
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
For the dıy'er
For contractors, architects & designers
For property & facility managers
Featured project
How-to video library
<H3>
3rd level heading
ı need a solution for
Alt attributes Arrow up

We found 16 images on this website.
9 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 9 images on rustoleum.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.142
  • Likes 59
  • Shares 1.051
  • Comments 32

DOMAIN REGISTRAR

Domain Registrar NOM IQ LTD (DBA COM LAUDE)
Registration Date 11/29/1995 28 years, 11 months, 9 days ago
Last Modified 11/13/2019 4 years, 11 months, 25 days ago
Expiration Date 11/28/2020 Expired

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • AT&T Services
  • IP Address
  • 12.43.214.55
  • Country
  • Flag for United StatesUnited States
  • Region
  • Ohio , Medina
  • Latitude and Longitude
  • 41.1389 : -81.8629
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