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SEO Report for salem.org

December 14, 2019 4:06 AM
Desktop screen Desktop screenshot for salem.org

SEO SCORE

Favicon for salem.orgsalem.org
52

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your title tag clear, concise and include your most important keywords.
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Make your meta description eloquent and appealing, neither too short nor too long.
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OVERVIEW

• Category
Travel
• Online since
August 19, 1998 (explore Wayback Machine)
• Age
21 years, 7 months, 23 days
• Alexa Rank
#421.613, salem.org is in the world's top 1 million websites

FREE FORM BUILDER

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by cPanel, Inc. has expired on December 31, 2019.
Title Tag
Welcome to Destination Salem - The Official Travel & Tourism Website of Salem, MA
Length: 85 (recommended: 10 to 70)
Meta Description
Salem is one of Massachusetts’ best destinations for families, couples, domestic and international travelers who are seeking an authentic New England experience, cultural enrichment, American history, fine dining, unique shopping, and fun.
Length: 241 (recommended: 50 to 160)
Google preview
Desktop Version

Welcome to Destination Salem - The Official Travel & Tourism Websi...

https://salem.org

Salem is one of Massachusetts’ best destinations for families, couples, domestic and international travelers who are seeking an authentic New England experience, cul...

Mobile Version

Favicon for salem.org https://salem.org

Welcome to Destination Salem - The Official Travel & Tourism Websi...

Salem is one of Massachusetts’ best destinations for families, couples, domestic and international travelers who are seeking an au...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0
robots max-snippet:-1, max-image-preview:large, max-video-preview:-1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by salem.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
New England Confidence: 74% Arrow up

New England is a geographical region comprising six states of the northeast United States: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont.

It is bordered by the state of New York to the west and south, and the Canadian provinces of New Brunswick and Quebec to the northeast and north, respectively.

The Atlantic Ocean is to the east and southeast, and Long Island Sound is to the south.

Boston is its largest city.

Its largest metropolitan area is Greater Boston, which also includes Worcester (the second-largest city in New England), Manchester (the largest city in New Hampshire), and Providence (the capital and largest city of Rhode Island), with nearly a third of the entire region's population.

Massachusetts Confidence: 71% Arrow up

Massachusetts or; officially the Commonwealth of Massachusetts, is the most populous state in the New England region of the northeastern United States.

It is bordered by the Atlantic Ocean to the east, the states of Connecticut and Rhode Island to the south, New Hampshire and Vermont to the north, and New York to the west.

The state is named for the Massachusett tribe, which once inhabited the area.

The capital of Massachusetts and the most populous city in New England is Boston.

Over 80% of Massachusetts' population lives in the Greater Boston metropolitan area, a region influential upon American history, academia, and industry.

Originally dependent on agriculture, fishing and trade, Massachusetts was transformed into a manufacturing center during the Industrial Revolution.

During the 20th century, Massachusetts' economy shifted from manufacturing to services.

Modern Massachusetts is a global leader in biotechnology, engineering, higher education, finance, and maritime trade.

Culture Confidence: 68% Arrow
Tourism Confidence: 68% Arrow
Salem, Massachusetts Confidence: 64% Arrow

WEBSITE SPEED

salem.org website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.2s

This domain loads at the median speed of 1.2 seconds.

Speed Percentile

71%

salem.org is faster than approximately 71 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #421.613 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for salem.org

Daily visitors by country

  • salem.org daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (100.0%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #125.747

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How salem.org looks like on a mobile device such as an iPhone.

Tablet
How salem.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 47% #a0c0d0
  • 11% #80a0b0
  • 10% #7090c0
  • 7% #6080b0
  • 5% #303030
  • 5% #404030
  • 3% #505040
  • 3% #b0d0e0
  • 2% #d0e0f0
  • 2% #c0d0e0
  • 1% #404040
  • 1% #b0c0e0

Text/code ratio

salem.org's text/code ratio is 2.21%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.21%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 5
  • <H2> 0
  • <H3> 0
  • <H4> 1
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Welcome
Make your own magic .
Find what fits your story.
What's going on this month.
Find out what's happening.
<H4>
4th level heading
Clıck a few ıcons that descrıbe who you are
Alt attributes Arrow up

We found 62 images on this website.
8 ALT attributes are missing on your image tags. The issue affects 7 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 8 images on salem.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 724
  • Likes 69
  • Shares 520
  • Comments 135
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar GODADDY.COM, LLC
Registration Date 08/19/1998 21 years, 7 months, 23 days ago
Last Modified 05/21/2019 10 months, 24 days ago
Nameservers Arrow up
Host IP Address Country
ns37.domaincontrol.com 97.74.108.19 Flag for United StatesUnited States
ns38.domaincontrol.com 173.201.76.19 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 18.235.252.153
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

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