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SEO Report for

Dec 10, 2019 11:33 pm
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7 criteria passed
4 criteria to solve


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• Category
Hobbies & Interests  >  Business  >  Business Software  >  Arts & Crafts
• Online since
December 28, 2008 (explore Wayback Machine)
• Age
14 years, 2 months, 27 days
• Alexa Rank


Representation of an online Form

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SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on January 24, 2020.
Title Tag
Home -
Length: 24 (recommended: 10 to 70)
Meta Description
Focus on your event. Not your software. Easy-to-use fundraising-event management solution for charitable organizations. is built for Schools, Congregations, Clubs, and other Non-Profit Groups.
Length: 210 (recommended: 50 to 160)
Google preview
Desktop Version

Home -

Focus on your event. Not your software. Easy-to-use fundraising-event management solution for charitable organizations. is built for Schools, Congr...

Mobile Version

Favicon for

Home -

Focus on your event. Not your software. Easy-to-use fundraising-event management solution for charitable organizations. SchoolAuct...

Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, height=device-height, initial-scale=1 maximum-scale=1.0, user-scalable=no
robots max-snippet:-1, max-image-preview:large, max-video-preview:-1


The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Event management Confidence: 68% Arrow up

Event management is the application of project management to the creation and development of large scale events such as festivals, conferences, ceremonies, formal parties, concerts, or conventions.

It involves studying the brand, identifying the target audience, devising the event concept, and coordinating the technical aspects before actually launching the event.

Internet Confidence: 66% Arrow up

The Internet is the global system of interconnected computer networks that use the Internet protocol suite (TCP/IP) to link devices worldwide.

It is a network of networks that consists of private, public, academic, business, and government networks of local to global scope, linked by a broad array of electronic, wireless, and optical networking technologies.

The Internet carries an extensive range of information resources and services, such as the inter-linked hypertext documents and applications of the World Wide Web (WWW), electronic mail, telephony, and peer-to-peer networks for file sharing.

Charitable organization Confidence: 65% Arrow
Fundraising Confidence: 65% Arrow
Nonprofit organization Confidence: 64% Arrow

WEBSITE SPEED website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time


This domain loads at the median speed of 1.1 seconds.

Speed Percentile

77% is faster than approximately 77 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.


This website is ranked #1.076.986 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.


Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

How looks like on a mobile device such as an iPhone.

How looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 38% #40c0d0
  • 26% #ffffff
  • 23% #50d0e0
  • 8% #f0f0f0
  • 2% #e0ffff
  • 1% #80e0f0
  • 1% #50b0c0
  • 0% #fffff0
  • 0% #c0f0f0
  • 0% #c0f0ff
  • 0% #d0d0c0
  • 0% #fff0b0

Text/code ratio's text/code ratio is 10.94%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 10.94%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 9
  • <H3> 2
  • <H4> 13
  • <H5> 6
  • <H6> 4
Top level heading
Focus on your event—not your software.
2nd level heading
Multiple events
Online and mobile bidding
Advance check-ın/self check-out
Recurring donations
3rd level heading
Loved by thousands of schools, clubs, and nonprofit organizations
See what some of our customers say about us
4th level heading
For live, silent, mobile, and online auctions
Easy, fast check-ın and check-out
Save money on credit-card processing
Feature spotlight (5)
Since 2007, our customers raised over $300 million.
5th level heading
“everything is pretty self-explanatory and it provides everything from donor information to the actual gift certificates/vouchers you can print in the absence of a tangible item. personalized, reliable support is amazingly helpful too!”
“ı have been using this software for the past two years and it is excellent and very user friendly! ı have run the entire auction event from start to finish with this site and ı have no complaints about it at all. the customer support is second to none. they have addressed every single ticket ı have submitted in under 30 minutes and have always addressed my concerns. the front end is great and easily customized to meet your needs. the backend is straightforward to navigate for anyone with even a little technical ability. they allow you to migrate data between sites in order to preserve donor and item information which makes follow-on years very easy to implement. ı have researched other products and ı sincerely believe this is the best product for a mid to large size event. you will not be disappointed by this product or their customer service!”
“ has been an incredible upgrade from the software we used for a few years. ıt’s a complete system that essentially provides everything you need in order to conduct an online and/or live auction, from selling tickets to selling items, assigning and printing bid sheets and bidder cards, as well as invoicing, tracking and receiving payments, and reconciliation. essentially, it’s a complete system. we compared many systems before converting to 3 years ago, and once we chose this one, we haven’t looked back. each year they have added new and exciting features (they even have mobile bidding and self-checkout with automated email reminders to pay), and their support is fast and clear. they also have very good tutorials and videos, which makes it easy for me to train new users each year (thank you for that, guys!).”
“we got exactly what we wanted from the software, and didn’t have to pay for any extra bells and whistles we didn’t need. all of us felt like it was a great value. and between the super-responsive support staff and the excellent documentation, ı never felt lost at sea, which means quite a lot.”
“our pta wanted to make sure their money was being well spent… ı research and evaluate (and install) software for a living. so ı researched the different auction software systems that are out there and hands down was the best choice. ı can’t say enough about what great service we’ve gotten over the past few years ı’ve been working with this company.”
6th level heading
Contact us
Alt attributes Arrow up

We found 25 images on this website.
15 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 15 images on Check your website to make sure it's specified for each image on the page.


This is an overview of your homepage shares on social networks.

It's a good start.

You should focus on obtaining more social shares to improve your overall SEO strategy. Check out these tips to build a better social media presence.

  • Facebook iconFacebook
  • Total Engagement 75
  • Likes 40
  • Shares 22
  • Comments 13


Domain Registrar GODADDY.COM, LLC
Registration Date 12/28/2008 14 years, 2 months, 27 days ago
Last Modified 11/02/2017 5 years, 4 months, 24 days ago
Expiration Date 12/28/2022 Expired
Nameservers Arrow up
Host IP Address Country Flag for United StatesUnited States Flag for United StatesUnited States


Server map
  • Service Provider (ISP)
  • Google LLC
  • IP Address
  • Country
  • Flag for United StatesUnited States
  • Region
  • New Jersey , Newark
  • Latitude and Longitude
  • 40.7357 : -74.1724