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SEO Report for

December 1, 2019 8:56 AM
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9 criteria passed
2 criteria to solve


Make your meta description eloquent and appealing, neither too short nor too long.
Fill the missing alt attributes on your images.
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• Category
Sports  >  Rugby
• Online since
December 2, 2002 (explore Wayback Machine)
• Age
17 years, 12 months
• Alexa Rank
#210.858, is in the world's top 1 million websites


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SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on June 6, 2020.
Title Tag
Scottish Rugby - Homepage
Length: 25 (recommended: 10 to 70)
Meta Description
Scottish Rugby is the governing body for rugby union in Scotland. Our role is to grow the game and inspire Scotland through rugby in line with our values of respect, leadership, achievement, engagement and enjoyment.
Length: 216 (recommended: 50 to 160)
Google preview
Desktop Version

Scottish Rugby - Homepage

Scottish Rugby is the governing body for rugby union in Scotland. Our role is to grow the game and inspire Scotland through rugby in line with our values of respect,...

Mobile Version

Favicon for

Scottish Rugby - Homepage

Scottish Rugby is the governing body for rugby union in Scotland. Our role is to grow the game and inspire Scotland through rugby...

Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, shrink-to-fit=no


The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Rugby union in Scotland Confidence: 86% Arrow up

Rugby union in Scotland is a popular team sport.

Scotland's national side today competes in the annual Six Nations Championship and the Rugby World Cup.

The first ever international rugby match was played on 27 March 1871, at Raeburn Place in Edinburgh, when Scotland defeated England in front of 4,000 people.

Professional clubs compete in the Pro12, European Rugby Champions Cup and European Rugby Challenge Cup, while the Scottish League Championship exists for over 200 amateur and semi-professional clubs, as does a knock-out competition, the Scottish Cup.

The governing body, the Scottish Rugby Union (SRU), is one of only ten first-tier member nations of World Rugby.

Value (ethics) Confidence: 68% Arrow up

In ethics, value denotes the degree of importance of some thing or action, with the aim of determining what actions are best to do or what way is best to live (normative ethics), or to describe the significance of different actions (axiology).

It may be described as treating actions themselves as abstract objects, putting value to them.

It deals with right conduct and good life, in the sense that a highly, or at least relatively highly, valuable action may be regarded as ethically "good" (adjective sense), and an action of low in value, or somewhat relatively low in value, may be regarded as "bad".

What makes an action valuable may in turn depend on the ethic values of the objects it increases, decreases or alters.

An object with "ethic value" may be termed an "ethic or philosophic good" (noun sense).

Scottish people Confidence: 68% Arrow
Government Confidence: 68% Arrow
Happiness Confidence: 68% Arrow

WEBSITE SPEED website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time


This domain loads at the median speed of 1.1 seconds.

Speed Percentile

77% is faster than approximately 77 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.


This website is ranked #210.858 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for

Daily visitors by country

  • daily visitors distribution - Total: 1 country
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (66.7%)
  • Flaf icon for other countryOthers (33.3%)

Traffic country ranks

Country Rank
Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland #11.668


Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

How looks like on a mobile device such as an iPhone.

How looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 10% #302040
  • 9% #402050
  • 9% #e0e0f0
  • 7% #ffffff
  • 5% #304070
  • 4% #504080
  • 4% #102030
  • 4% #f0a020
  • 3% #403060
  • 3% #a02060
  • 3% #e0c0d0
  • 2% #203050

Text/code ratio's text/code ratio is 5.38%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.38%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

Top level heading
Ciaran beattie on official scottish rugby podcast (2)
Women’s leagues set for play-offs (2)
Lıve fosroc super6 | boroughmuir bears v southern knights (2)
Lamont joins scotland 7s staff (2)
Fan zone
2nd level heading
Fixtures & results
Fan zone
Club & schools
3rd level heading
Scottish rugby tv
Scotland teams
Club rugby
Offıcıal scotland kıt
Scotland 7s (2)

For a better readability, only the first 20 <H4> tags are shown below.

4th level heading
Latest from the
Lıve fosroc super6 | boroughmuir bears v southern knights (2)
Story of the day | scotland women v japan (3)
Ciaran beattie on official scottish rugby podcast (2)
Hıghlıghts | scotland women v japan (3)
5th level heading
Previous match
Scotland women autumn tests - 24 nov 2019 - scotstoun stadium
Upcoming match
Scotland women autumn tests - 19 jan 2020 - almeria
Our dedicated fan zone brings you the latest news, content, match updates and much more
6th level heading
Developed by macron
Meet the team (12)
Your browser is out of date.
Alt attributes Arrow up

We found 122 images on this website.
6 ALT attributes are missing on your image tags. The issue affects 1 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 6 images on Check your website to make sure it's specified for each image on the page.


This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 3.308
  • Likes 106
  • Shares 3.180
  • Comments 22
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0


Domain Registrar DEMYS LTD.
Registration Date 12/02/2002 17 years, 12 months ago
Last Modified 09/13/2019 1 year, 2 months, 15 days ago
Nameservers Arrow up
Host IP Address Country Flag for United StatesUnited States Flag for United StatesUnited States


Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • Country
  • Flag for United StatesUnited States
  • Region
  • New Jersey , Newark
  • Latitude and Longitude
  • 40.7357 : -74.1724