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SEO Report for scoutshop.org

December 17, 2019 1:07 AM
Desktop screen Desktop screenshot for scoutshop.org

SEO SCORE

Favicon for scoutshop.orgscoutshop.org
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Category
Travel  >  Camping
• Online since
• Age
16 years, 5 months, 2 days
• Alexa Rank
#111.029, scoutshop.org is in the world's top 1 million websites

FREE FORM BUILDER

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Entrust, Inc. has expired on July 28, 2020.
Title Tag
Official BSA® Scout Shop | Boy Scouts of America®
Length: 51 (recommended: 10 to 70)
Meta Description
Official online store for the Boy Scouts of America® - offering outdoor gear, Scout uniforms, camping supplies and Scouting expertise. Support BSA® with every purchase!
Length: 170 (recommended: 50 to 160)
Google preview
Desktop Version

Official BSA® Scout Shop | Boy Scouts of America®

https://scoutshop.org

Official online store for the Boy Scouts of America® - offering outdoor gear, Scout uniforms, camping supplies and Scouting expertise. Support BSA® with every purcha...

Mobile Version

Favicon for scoutshop.org https://scoutshop.org

Official BSA® Scout Shop | Boy Scouts of America®

Official online store for the Boy Scouts of America® - offering outdoor gear, Scout uniforms, camping supplies and Scouting expert...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots INDEX,FOLLOW
viewport width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=no
viewport width=device-width, initial-scale=1
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by scoutshop.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Bush Search and Rescue Victoria Confidence: 82% Arrow up

Bush Search and Rescue Victoria (BSAR) is a volunteer search and rescue group active in the state of Victoria (Australia) and is affiliated with Bushwalking Victoria.

Bush Search and Rescue participates in land-based search and rescue activities for persons lost in the bush, in conjunction with and under direction from the Victoria Police Search and Rescue Squad.

Scouting Confidence: 72% Arrow up

Scouting or the Scout Movement is a movement that aims to support young people in their physical, mental and spiritual development, that they may play constructive roles in society, with a strong focus on the outdoors and survival skills.

Boy Scouts of America Confidence: 71% Arrow up

The Boy Scouts of America (BSA) is the largest Scouting organization in the United States of America and one of the largest youth organizations in the United States with more than 2.4 million youth participants and nearly one million adult volunteers.

The BSA was founded in 1910 and, since then, more than 110 million Americans have been participants in BSA programs at some time..

The BSA is part of the international Scout Movement and became a founding member organization of the World Organization of the Scout Movement in 1922.

Camping Confidence: 70% Arrow up

Camping is an outdoor recreational activity involving overnight stays away from home in a shelter such as a tent, a caravan, or even a motorhome.

Generally participants leave developed areas to spend time outdoors in more natural ones in pursuit of activities providing them enjoyment.

To be regarded as "camping" a minimum of one night is spent outdoors, distinguishing it from day-tripping, picnicking, and other similarly short-term recreational activities.

Camping can be enjoyed through all four seasons.

WEBSITE SPEED

scoutshop.org website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.4s

This domain loads at the median speed of 2.4 seconds.

Speed Percentile

32%

scoutshop.org is faster than approximately 32 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #111.029 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for scoutshop.org

Daily visitors by country

  • scoutshop.org daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (84.0%)
  • Flag for IndiaIndia (9.7%)
  • Flaf icon for other countryOthers (6.3%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #41.400
Flag for IndiaIndia #151.160

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How scoutshop.org looks like on a mobile device such as an iPhone.

Tablet
How scoutshop.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 40% #f0f0f0
  • 24% #ffffff
  • 12% #005050
  • 6% #105040
  • 2% #004080
  • 2% #f0ffff
  • 2% #c0d0e0
  • 1% #90b0b0
  • 1% #609090
  • 1% #406090
  • 1% #a0c0b0
  • 1% #205090

Text/code ratio

scoutshop.org's text/code ratio is 2.51%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.51%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 91
  • <H3> 2
  • <H4> 0
  • <H5> 5
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
Additional programs
Special collections
Cub scouts (2)
Scouts bsa (2)
Venturing
<H3>
3rd level heading
Support the boy scouts of america
Customer service
<H5>
5th level heading
Help
Gıft cards
Get to know us
Resources
Programs
Alt attributes Arrow up

We found 61 images on this website.
43 ALT attributes are missing on your image tags. The issue affects 37 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on scoutshop.org https://www.facebook.com/tr?id=331792650592081&ev=PageView&noscript=1 1
Image with missing alt attribute found on scoutshop.org https://retailobjects.scoutshop.org/media/wysiwyg/Icons_CubScouts_1_.png 1
Image with missing alt attribute found on scoutshop.org https://retailobjects.scoutshop.org/media/wysiwyg/Icons_BoyScouts_1_.png 1
Image with missing alt attribute found on scoutshop.org https://retailobjects.scoutshop.org/media/wysiwyg/Icons_venturing_1_.png 1
Image with missing alt attribute found on scoutshop.org https://www.scoutshop.org/static/version1576137507/frontend/BSA/default/en_US/images/icons/ico-alert... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 43 images on scoutshop.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 16.543
  • Likes 1.388
  • Shares 14.452
  • Comments 703
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar MARKMONITOR INC.
Registration Date 06/27/2004 16 years, 5 months, 2 days ago
Last Modified 08/19/2017 3 years, 3 months, 9 days ago
Nameservers Arrow up
Host IP Address Country
ns2.markmonitor.com 162.88.60.13 Flag for United StatesUnited States
ns1.markmonitor.com 64.124.69.50 Flag for United StatesUnited States
ns7.markmonitor.com 162.88.61.19 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Level 3 Communications, Inc.
  • IP Address
  • 209.246.150.244
  • Country
  • Flag for United StatesUnited States
  • Region
  • Texas , Irving
  • Latitude and Longitude
  • 32.8231 : -96.9668

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