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Whois & Analysis for securian.com

Nov 30, 2019 12:46 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for securian.com
69

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Private
• Category
Personal Finance  >  Insurance
• Online since
• Age
26 years, 8 months, 4 days
• Alexa Rank
#181.217, securian.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on August 4, 2020.
Title Tag
Home | Securian Financial
Length: 25 (recommended: 10 to 70)
Meta Description
At Securian Financial, we provide solutions that let you focus on your most important asset: family. Our insurance, investment and retirement solutions give you the confidence to focus on what’s truly valuable: banking memories with those who matter most.
Length: 257 (recommended: 50 to 160)
Google preview
Desktop Version

Home | Securian Financial

https://securian.com

At Securian Financial, we provide solutions that let you focus on your most important asset: family. Our insurance, investment and retirement solutions give you the...

Mobile Version

https://securian.com

Home | Securian Financial

At Securian Financial, we provide solutions that let you focus on your most important asset: family. Our insurance, investment and...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by securian.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Insurance Confidence: 76% Arrow up

Insurance is a means of protection from financial loss.

It is a form of risk management primarily used to hedge against the risk of a contingent, uncertain loss.

Investment Confidence: 75% Arrow up

To invest is to allocate money (or sometimes another resource, such as time) in the expectation of some benefit in the future.

Bank Confidence: 74% Arrow up

A bank is a financial institution that accepts deposits from the public and creates credit.

Lending activities can be performed either directly or indirectly through capital markets.

Due to their importance in the financial stability of a country, banks are highly regulated in most countries.

Most nations have institutionalized a system known as fractional reserve banking under which banks hold liquid assets equal to only a portion of their current liabilities.

In addition to other regulations intended to ensure liquidity, banks are generally subject to minimum capital requirements based on an international set of capital standards, known as the Basel Accords.

Asset Confidence: 74% Arrow up

In financial accounting, an asset is an economic resource.

Anything tangible or intangible that can be owned or controlled to produce value and that is held to have positive economic value is considered an asset.

Simply stated, assets represent value of ownership that can be converted into cash (although cash itself is also considered an asset).

Finance Confidence: 74% Arrow up

Finance is a field that deals with the study of investments.

It includes the dynamics of assets and liabilities over time under conditions of different degrees of uncertainty and risk.

Finance can also be defined as the science of money management.

Finance aims to price assets based on their risk level and their expected rate of return.

Finance can be broken into three different sub-categories: public finance, corporate finance and personal finance.

WEBSITE SPEED

securian.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.3s

This domain loads at the median speed of 2.3 seconds.

Speed Percentile

35%

securian.com is faster than approximately 35 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #181.217 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • securian.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (95.9%)
  • Flaf icon for other countryOthers (4.1%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #73.574

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How securian.com looks like on a mobile device such as an iPhone.

Tablet
How securian.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 44% #f0f0f0
  • 30% #ffffff
  • 6% #e0d0c0
  • 4% #404050
  • 3% #102030
  • 2% #fffff0
  • 2% #505060
  • 2% #f0fff0
  • 2% #c0b0a0
  • 1% #f0ffff
  • 1% #e0c0b0
  • 1% #fff0f0

Text/code ratio

securian.com's text/code ratio is 9.22%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 9.22%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 2
  • <H3> 4
  • <H4> 5
  • <H5> 0
  • <H6> 1
<H1>
Top level heading
Financial solutions for secure tomorrows
<H2>
2nd level heading
Protect your family with life insurance
Financial insights
<H3>
3rd level heading
Estate planning: a final gift to your family
5 questions to ask when considering long-term care insurance options
Getting over the fear of spending down in retirement
You are leaving our website
<H4>
4th level heading
Find a financial advisor
Are you saving enough for retirement?
Employer solutions
For financial professionals
Products for financial institutions
<H6>
6th level heading
Connect with us
Alt attributes Arrow up

We found 8 images on this website.
2 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 2 images on securian.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 564
  • Likes 64
  • Shares 480
  • Comments 20

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 03/04/1998 26 years, 8 months, 4 days ago
Last Modified 07/12/2019 5 years, 3 months, 23 days ago
Expiration Date 03/03/2021 Expired

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Securian Financial Group, Inc.
  • IP Address
  • 170.11.34.107
  • Country
  • Flag for United StatesUnited States
  • Region
  • Minnesota , Saint Paul
  • Latitude and Longitude
  • 44.9489 : -93.0913
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