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SEO Report for segment.io

October 30, 2019 12:46 AM
Desktop screen Desktop screenshot for segment.io

SEO SCORE

Favicon for segment.iosegment.io
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Business  >  Business Software
• Online since
October 1, 2011 (explore Wayback Machine)
• Age
8 years, 9 months, 15 days
• Alexa Rank

FREE FORM BUILDER

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SEO

Redirection
segment.io redirects to https://segment.com
SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on July 1, 2020.
Title Tag
Segment | Customer Data Infrastructure (CDI)
Length: 44 (recommended: 10 to 70)
Meta Description
No description specified
Length: 0 (recommended: 50 to 160)
Google preview
Desktop Version

Segment | Customer Data Infrastructure (CDI)

https://segment.io

Mobile Version

Favicon for segment.io https://segment.io

Segment | Customer Data Infrastructure (CDI)

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0
viewport width=device-width, initial-scale=1.0, viewport-fit=cover

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by segment.io.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Data warehouse Confidence: 83% Arrow up

In computing, a data warehouse (DW or DWH), also known as an enterprise data warehouse (EDW), is a system used for reporting and data analysis, and is considered a core component of business intelligence.

DWs are central repositories of integrated data from one or more disparate sources.

They store current and historical data in one single place and are used for creating analytical reports for knowledge workers throughout the enterprise.

Examples of reports could range from annual and quarterly comparisons and trends to detailed daily sales analysis.

Application programming interface Confidence: 79% Arrow up

In computer programming, an Application Programming Interface (API) is a set of subroutine definitions, protocols, and tools for building application software.

In general terms, it is a set of clearly defined methods of communication between various software components.

A good API makes it easier to develop a computer program by providing all the building blocks, which are then put together by the programmer.

Contract Confidence: 76% Arrow up

A contract is a voluntary arrangement between two or more parties that is enforceable by law as a binding legal agreement.

Contract is a branch of the law of obligations in jurisdictions of the civil law tradition.

Contract law concerns the rights and duties that arise from agreements.

Email Confidence: 73% Arrow up

Electronic mail, or email, is a method of exchanging digital messages between people using digital devices such as computers and mobile phones.

Email first entered substantial use in the 1960s and by the mid-1970s had taken the form now recognized as email.

Email operates across computer networks, which today is primarily the Internet.

Some early email systems required the author and the recipient to both be online at the same time, in common with instant messaging.

Today's email systems are based on a store-and-forward model.

Email servers accept, forward, deliver, and store messages.

Neither the users nor their computers are required to be online simultaneously; they need to connect only briefly, typically to a mail server or a webmail interface, for as long as it takes to send or receive messages.

Analytics Confidence: 71% Arrow up

Analytics is the discovery, interpretation, and communication of meaningful patterns in data.

Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance.

WEBSITE SPEED

segment.io website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.9s

This domain loads at the median speed of 0.9 seconds.

Speed Percentile

80%

segment.io is faster than approximately 80 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #1.894.808 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for segment.io

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How segment.io looks like on a mobile device such as an iPhone.

Tablet
How segment.io looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 87% #f0f0f0
  • 4% #d0e0d0
  • 3% #fff0f0
  • 3% #e0f0f0
  • 1% #f0fff0
  • 1% #ffffff
  • 0% #fffff0
  • 0% #60c0a0
  • 0% #60b090
  • 0% #f0ffff
  • 0% #90d0b0
  • 0% #70d0b0

Text/code ratio

segment.io's text/code ratio is 1.55%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.55%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 7
  • <H2> 5
  • <H3> 6
  • <H4> 3
  • <H5> 9
  • <H6> 0
<H1>
Top level heading
ıntegrate once. connect your entire stack.
36 (2)
70%
2x
33%
<H2>
2nd level heading
Your data foundation for growth
Solve your customer data challenges
Trusted by startups and the world's largest companies
Built for developers
Getting started is easy
<H3>
3rd level heading
“ segment has enabled us to streamline the data capture process while maintaining flexibility to customize per brand as needed.” (2)
“ with real-time integrated data flows from segment, we can truly understand what people are doing with our platform.”
“ as our business grows, it has become increasingly important to understand how online spend influences offline behavior, which facebook and segment have made possible.”
“ segment allows us to be more precise with how we dynamically suppress or target users in ad campaigns based on actual product usage.”
“ the cost of a segment investment completely beat our in-house options out of the water. ıt was a no-brainer in terms of cost.”
<H4>
4th level heading
Connect your tools
Protect data quality
Respect customer privacy
<H5>
5th level heading
Data ıntegration
Data governance
Audience management
“ segment has enabled us to streamline the data capture process while maintaining flexibility to customize per brand as needed.” (2)
“ with real-time integrated data flows from segment, we can truly understand what people are doing with our platform.”
Alt attributes Arrow up

We found 35 images on this website.
35 ALT attributes are missing on your image tags. The issue affects 34 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on segment.io //images.ctfassets.net/9u2t3ap6pctb/2fShEKcRRjYa3UzJiX0Nlr/78aef68a0568aadf3372dab5ded7d4ce/home-bg-... 1
Image with missing alt attribute found on segment.io //images.ctfassets.net/9u2t3ap6pctb/hGsLchQueCX96joDoICDC/95260b1afa0db1a38c7207ca1cbd3673/mobile-on... 1
Image with missing alt attribute found on segment.io //images.ctfassets.net/9u2t3ap6pctb/2d7PaKupuJISjG5t4NhgOP/60748ee5249f4b241e9bda3d7ef7a559/ga-off.s... 1
Image with missing alt attribute found on segment.io //images.ctfassets.net/9u2t3ap6pctb/1MdNFz8YRI3Wc9DXbnD0W2/6cab01e9adbdc14c4d7c537a016e4bea/intercom... 1
Image with missing alt attribute found on segment.io //images.ctfassets.net/9u2t3ap6pctb/6ZFTcnw7zdhFhAtfJ10ClD/d6b2cfcf2d0e826d466085f77fc0fc63/amp-on.s... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 35 images on segment.io. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 4.767
  • Likes 711
  • Shares 3.586
  • Comments 470
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar NAME.COM LLC
Registration Date 10/01/2011 8 years, 9 months, 15 days ago
Last Modified 06/01/2018 2 years, 1 month, 12 days ago

SERVER

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 54.69.197.74
  • Country
  • Flag for United StatesUnited States
  • Region
  • Oregon , Portland
  • Latitude and Longitude
  • 45.5235 : -122.676

BUSINESS > BUSINESS SOFTWARE COMPETITORS IN UNITED STATES

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