Whois & Analysis for serpstat.com

Keyword research is a practice search engine optimization (SEO) professionals use to find and research actual search terms that people enter into search engines.

Search engine optimization professionals research keywords, which they use to achieve better rankings in search engines.

Once they find a niche keyword, they expanded on it to find similar keywords.

Keyword suggestion tools usually aid the process, like the Google Adwords Keyword Planner, which offer thesaurus and alternative keyword suggestions.

Competitor analysis in marketing and strategic management is an assessment of the strengths and weaknesses of current and potential competitors.

This analysis provides both an offensive and defensive strategic context to identify opportunities and threats.

Profiling combines all of the relevant sources of competitor analysis into one framework in the support of efficient and effective strategy formulation, implementation, monitoring and adjustment.

Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business.

Growth hacking refers to a set of both conventional and unconventional marketing experiments that lead to growth of a business.

Growth hackers are marketers, engineers and product managers that specifically focus on building and engaging the user base of a business.

Growth hackers often focus on low-cost alternatives to traditional marketing, e.g. using social media, viral marketing or targeted advertising instead of buying advertising through more traditional media such as radio, newspaper, and television.

Content marketing is a form of marketing focused on creating, publishing and distributing content for a targeted audience online.

It is often used by businesses in order to:

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.

In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.

SEO may target different kinds of search, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines.