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Whois & Analysis for shoko.ru

Dec 4, 2019 11:57 am UTC

DOMAIN OWNER WHOIS

ⓘ The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for shoko.ru

SEO SCORE

shoko.ru
Make your link ↑ do-follow
69

✅ 8 criteria passed
❌ 3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Make all versions of your website point to the same URL.
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OVERVIEW

• Domain Owner
Private
• Category
Food & Drink  >  Coffee / Tea
• Online since
July 23, 2002 Explore Wayback Machine
• Age
22 years, 3 months, 14 days
• Alexa Rank
#383.162, shoko.ru is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

❌ SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on February 29, 2020.
✅ Title Tag
Сеть кофеен Шоколадница
Length: 44 (recommended: 10 to 70)
❌ Meta Description
Кофе собственной обжарки, легендарные блинчики, изысканные десерты из натуральных продуктов и разнообразное меню сытных завтраков, ланчей и ужинов - то, чем славятся кофейни «Шоколадница».
Length: 347 (recommended: 50 to 160)
ⓘ Google preview
Desktop Version

Сеть кофеен Шоколадница

https://shoko.ru

Кофе собственной обжарки, легендарные блинчики, изысканные десерты из натуральных продуктов и разнообразное меню сытных завтраков, ланчей и ужинов - то, чем славятся...

Mobile Version

https://shoko.ru

Сеть кофеен Шоколадница

Кофе собственной обжарки, легендарные блинчики, изысканные десерты из натуральных продуктов и разнообразное меню сытных завтраков,...

✅ Encoding
Great, language/character encoding is specified: utf-8
❌ URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Resolved URL
http://shoko.ru https://shoko.ru/
https://shoko.ru https://shoko.ru/
http://www.shoko.ru https://www.shoko.ru/
https://www.shoko.ru https://www.shoko.ru/
✅ Robots.txt
https://shoko.ru/robots.txt
✅ URL Parameters
Great, the domain URLs look clean.
Attribute Value
ⓘ viewport width=device-width,initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.0
ⓘ robots index, follow

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by shoko.ru.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Кофе Confidence: 83% Arrow up

Ко́фе — напиток, изготавливаемый из жареных семян (зёрен) нескольких видов растений, относящихся к роду семейства.
Шоколадница (картина) Confidence: 75% Arrow up

«Прекрасная шоколадница» — наиболее известная картина швейцарского художника XVIII века Ж. Э. Лиотара, изображающая служанку, несущую на подносе горячий шоколад.

Выполнена в технике пастели на пергаменте.
Десерт Confidence: 73% Arrow up

Десе́рт (от) — завершающее блюдо стола, предназначенное для получения приятных вкусовых ощущений в конце обеда или ужина, обычно — сладкие деликатесы (не фрукты).
Кофейня Confidence: 73% Arrow up

Кофейня — гастрономическое заведение, место для встреч и общения, где подают напитки и десертные блюда: кофе, торты, мороженое, зелёный и чёрный чай, соки, а также газированные и алкогольные напитки.

Многие кофейни на Ближнем Востоке и в Западной Азии предлагают также кальян и ароматизированный табак.

В некоторых кофейнях можно купить зёрна понравившегося сорта.
Блины Confidence: 72% Arrow up

Блины́ — кулинарное изделие, приготавливаемое выпеканием (иногда жареньем) жидкого теста, выливаемого на раскалённую сковороду; обычно имеют круглую форму.

Блины подаются с разными закусками, а тонкие блины — иногда с начинкой, заворачиваемой в них.

WEBSITE SPEED

✅ shoko.ru website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.7s

This domain loads at the median speed of 0.7 seconds.

Speed Percentile

92%

shoko.ru is faster than approximately 92 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #383.162 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • shoko.ru daily visitors distribution - Total: 1 country
  • Flag for Russian FederationRussian Federation (92.9%)
  • Flaf icon for other countryOthers (7.1%)

Traffic country ranks

Country Rank
Flag for Russian FederationRussian Federation #21.451

LAYOUT

ⓘ Doctype HTML5 Arrow ⓘ Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How shoko.ru looks like on a mobile device such as an iPhone.

Tablet
How shoko.ru looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website. Arrow
  • 34% #101010
  • 20% #402020
  • 18% #201020
  • 18% #807070
  • 5% #504030
  • 2% #503020
  • 2% #707070
  • 0% #908080
  • 0% #c0c0c0
  • 0% #f0f0f0
  • 0% #f0e0e0
  • 0% #e0e0f0

Text/code ratio

ⓘ shoko.ru's text/code ratio is 10.39%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 10.39%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 23
  • <H3> 15
  • <H4> 7
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Сопутствующие товары (2)
и подарки (2)
Завтраки (2)
Ланчи
Ужин
SEE MORE
<H3>
3rd level heading
Шоко Экспресс (4)
Комбозавтраки (2)
Скидка на кофе в свою кружку (2)
Скидка 15% на новогоднюю вечеринку (3)
Кофе в капсулах по скидке (3)
SEE MORE
<H4>
4th level heading
Ваш город Москва?
О компании
Акции
Карты
Меню
SEE MORE
❌ Alt attributes Arrow up

We found 25 images on this website.
7 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on shoko.ru /upload/footer_visa.png 1
Image with missing alt attribute found on shoko.ru /upload/footer_mc.png 1
Image with missing alt attribute found on shoko.ru /upload/footer_mir.png 1
Image with missing alt attribute found on shoko.ru /upload/jcb_emblem.svg 1
Image with missing alt attribute found on shoko.ru https://mc.yandex.ru/watch/29154215 1
SEE MORE

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 7 images on shoko.ru. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

✅ This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 758
  • Likes 0
  • Shares 758
  • Comments 0

DOMAIN REGISTRAR

ⓘ Registration Date 07/23/2002 22 years, 3 months, 14 days ago
ⓘ Expiration Date 07/24/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns1.shoko.ru 91.220.188.34 Flag for RussiaRussia
ns2.shoko.ru 91.220.188.200 Flag for RussiaRussia

SERVER DETAILS

Server map
  • ⓘ Service Provider (ISP)
  • OOO "Network of data-centers "Selectel"
  • ⓘ IP Address
  • 92.53.72.66
  • ⓘ Country
  • Flag for RussiaRussia
  • ⓘ Region
  • St.-Petersburg , St Petersburg
  • ⓘ Latitude and Longitude
  • 59.8889 : 30.3296
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