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Whois & Analysis for shopmyexchange.com

Nov 9, 2019 8:19 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for shopmyexchange.com
52

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your title tag clear, concise and include your most important keywords.
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Make your meta description eloquent and appealing, neither too short nor too long.
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OVERVIEW

• Domain Owner
Private
• Category
Shopping
• Online since
• Age
14 years, 5 months, 23 days
• Alexa Rank
#27.521, shopmyexchange.com is in the world's top 50.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on May 1, 2020.
Title Tag
Military Discounts On Top Brands, Women's Clothing, Fitness, Electronics | Shop Army & Air Force Exchange Service
Length: 117 (recommended: 10 to 70)
Meta Description
Shop the largest military government ecommerce site with exclusive discounts, military clothing and tactical gear, tax free shopping and sales on name brands up to 50% off. FREE shipping at shopmyexchange.com. Army and Air Force Exchange Service
Length: 245 (recommended: 50 to 160)
Google preview
Desktop Version

Military Discounts On Top Brands, Women's Clothing, Fitness, Electroni...

https://shopmyexchange.com

Shop the largest military government ecommerce site with exclusive discounts, military clothing and tactical gear, tax free shopping and sales on name brands up to 5...

Mobile Version

https://shopmyexchange.com

Military Discounts On Top Brands, Women's Clothing, Fitness, Electroni...

Shop the largest military government ecommerce site with exclusive discounts, military clothing and tactical gear, tax free shoppi...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
robots
robots noodp
robots ydir

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by shopmyexchange.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Army and Air Force Exchange Service Confidence: 86% Arrow up

The Army & Air Force Exchange Service (Exchange) or “AAFES,” is the retailer on U.S. Army and Air Force installations worldwide.

The Exchange is headquartered in Dallas, Texas, and its Director/Chief Executive Officer is Tom Shull.

Tax-free shopping Confidence: 79% Arrow up

Tax-free shopping (TFS) is the buying of goods in a foreign country and obtaining a refund of the sales tax which has been collected by the retailer on those goods.

The sales tax may be variously described as a sales tax, goods and services tax (GST), value added tax (VAT), or consumption tax.

E-commerce Confidence: 76% Arrow up

E-commerce is a transaction of buying or selling online.

Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems.

Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle although it may also use other technologies such as e-mail.

Electronics Confidence: 72% Arrow up

Electronics is the science of controlling electrical energy electrically, in which the electrons have a fundamental role.

Electronics deals with electrical circuits that involve active electrical components such as vacuum tubes, transistors, diodes, integrated circuits, associated passive electrical components, and interconnection technologies.

Commonly, electronic devices contain circuitry consisting primarily or exclusively of active semiconductors supplemented with passive elements; such a circuit is described as an electronic circuit.

Brand Confidence: 68% Arrow

WEBSITE SPEED

shopmyexchange.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.1s

This domain loads at the median speed of 2.1 seconds.

Speed Percentile

40%

shopmyexchange.com is faster than approximately 40 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #27.521 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • shopmyexchange.com daily visitors distribution - Total: 3 countries
  • Flag for United States of AmericaUnited States of America (88.0%)
  • Flaf icon for other countryOthers (12%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #5.451
Flag for TaiwanTaiwan #21.245
Flag for IndiaIndia #153.114

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How shopmyexchange.com looks like on a mobile device such as an iPhone.

Tablet
How shopmyexchange.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 17% #f0f0f0
  • 10% #ffffff
  • 7% #104060
  • 6% #0060a0
  • 6% #c0d0d0
  • 5% #103050
  • 5% #801030
  • 4% #b0d0e0
  • 4% #8090b0
  • 2% #b0c0d0
  • 2% #f0ffff
  • 2% #004070

Text/code ratio

shopmyexchange.com's text/code ratio is 6.86%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.86%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 1
  • <H3> 1
  • <H4> 0
  • <H5> 8
  • <H6> 206
<H1>
Top level heading
Welcome!
Select a store
<H2>
2nd level heading
Welcome!
<H3>
3rd level heading
Sign up for emails!
<H5>
5th level heading
Savings
Exchange credit: military star
Shop my exchange
Careers
Customer service
<H6>

For a better readability, only the first 20 <H6> tags are shown below.

6th level heading
Apparel
Women's apparel (2)
Men's apparel (2)
Children's apparel (2)
Activewear (2)
Alt attributes Arrow up

We found 96 images on this website.
87 ALT attributes are missing on your image tags. The issue affects 82 actual different images that could be loaded more than once in your page.

For a better readability, only the first 50 images missing a description are shown below.

Image Image URL Occurrences
Image with missing alt attribute found on shopmyexchange.com https://www.facebook.com/tr?id=2127118787563282&ev=PageView&noscript=1 1
Image with missing alt attribute found on shopmyexchange.com https://www.facebook.com/tr?id=2126205404326451&ev=PageView&noscript=1 1
Image with missing alt attribute found on shopmyexchange.com https://www.shopmyexchange.com/assets/banners/LB-19_1114_1_Jackets.jpg 1
Image with missing alt attribute found on shopmyexchange.com https://www.shopmyexchange.com/assets/banners/LB-BoysApparelWk46.jpg 1
Image with missing alt attribute found on shopmyexchange.com https://www.shopmyexchange.com/assets/banners/LB-handbagswhtsnwNG.jpg 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 87 images on shopmyexchange.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 79.666
  • Likes 19.593
  • Shares 53.320
  • Comments 6.753

DOMAIN REGISTRAR

Domain Registrar GODADDY.COM, LLC
Registration Date 05/13/2010 14 years, 5 months, 23 days ago
Last Modified 01/23/2019 5 years, 9 months, 13 days ago
Expiration Date 05/13/2028 3 years, 6 months, 12 days from now
Nameservers Arrow up
Host IP Address Country
a11-66.akam.net 84.53.139.66 Flag for ColombiaColombia
a14-67.akam.net 184.26.161.67 Flag for GermanyGermany
a3-65.akam.net 96.7.49.65 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Akamai Technologies
  • IP Address
  • 104.96.140.11
  • Country
  • Flag for AustriaAustria
  • Region
  • Vienna , Vienna
  • Latitude and Longitude
  • 48.2082 : 16.3738
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