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Whois & Analysis for sift.com

Dec 3, 2019 2:18 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
Contact Privacy Inc. Customer 1242491449
• Organization
Contact Privacy Inc. Customer 1242491449
• Address
96 Mowat Ave
• City
Toronto
• Zip Code
M4K 3K1
• State
ON
• Country Code
CA
• Phone Number
Desktop screen Desktop screenshot for sift.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Marketing  >  Home & Garden  >  Environmental Safety
• Online since
August 19, 1995 Explore Wayback Machine
• Age
29 years, 3 months, 1 day
• Alexa Rank
#68.738, sift.com is in the world's top 100.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on March 17, 2021.
Title Tag
Digital Trust & Safety: Go beyond fraud prevention with Sift | Sift
Length: 71 (recommended: 10 to 70)
Meta Description
Digital Trust & Safety enables your business to grow, innovate, introduce new products, features, and business models – without increased risk.
Length: 149 (recommended: 50 to 160)
Google preview
Desktop Version

Digital Trust & Safety: Go beyond fraud prevention with Sift | Sif...

https://sift.com

Digital Trust & Safety enables your business to grow, innovate, introduce new products, features, and business models – without increased risk.

Mobile Version

https://sift.com

Digital Trust & Safety: Go beyond fraud prevention with Sift | Sif...

Digital Trust & Safety enables your business to grow, innovate, introduce new products, features, and business models – withou...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, maximum-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by sift.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Business model Confidence: 68% Arrow up

A business model is an "abstract representation of a business, be it conceptual, textual, and/or graphical, of all core interrelated architectural, co-operational, and financial arrangements designed and developed by an organization presently and in the future, as well as all core products and/or services the organization offers, or will offer, based on these arrangements that are needed to achieve its strategic goals and objectives." This definition by Al-Debei, El-Haddadeh and Avison (2008) indicates that value proposition, value architecture (the organizational infrastructure and technological architecture that allows the movement of products, services, and information), value finance (modeling information related to total cost of ownership, pricing methods, and revenue structure), and value network articulate the primary constructs or dimensions of business models.

Fraud Confidence: 66% Arrow up

In law, fraud is deliberate deception to secure unfair or unlawful gain, or to deprive a victim of a legal right.

Fraud itself can be a civil wrong (i.e., a fraud victim may sue the fraud perpetrator to avoid the fraud and/or recover monetary compensation), a criminal wrong (i.e., a fraud perpetrator may be prosecuted and imprisoned by governmental authorities) or it may cause no loss of money, property or legal right but still be an element of another civil or criminal wrong.

The purpose of fraud may be monetary gain or other benefits, such as obtaining a driver's license or qualifying for a mortgage by way of false statements.

Risk Confidence: 65% Arrow
Innovation Confidence: 64% Arrow
Product (business) Confidence: 63% Arrow

WEBSITE SPEED

sift.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.3s

This domain loads at the median speed of 1.3 seconds.

Speed Percentile

65%

sift.com is faster than approximately 65 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #68.738 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • sift.com daily visitors distribution - Total: 3 countries
  • Flag for United States of AmericaUnited States of America (80.3%)
  • Flag for SerbiaSerbia (5.0%)
  • Flag for IndiaIndia (4.0%)
  • Flaf icon for other countryOthers (10.7%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #14.925
Flag for SerbiaSerbia #3.521
Flag for IndiaIndia #167.709

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How sift.com looks like on a mobile device such as an iPhone.

Tablet
How sift.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 50% #ffffff
  • 12% #d0f0e0
  • 12% #f0ffff
  • 11% #e0f0f0
  • 8% #f0f0f0
  • 4% #f0fff0
  • 1% #f0f0ff
  • 0% #2080d0
  • 0% #fffff0
  • 0% #50d090
  • 0% #10c070
  • 0% #a0d0f0

Text/code ratio

sift.com's text/code ratio is 0.97%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 0.97%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 10
  • <H2> 5
  • <H3> 6
  • <H4> 4
  • <H5> 10
  • <H6> 24
<H1>
Top level heading
Digital trust & safety is growing revenue without risk preventing account takeover accepting more orders safeguarding your brand deploying dynamic friction growing revenue without risk
Growth without risk
Every user interaction, protected by digital trust &safety
Legacy fraud prevention killsgrowth
Digital trust &safety
<H2>
2nd level heading
Learn how digital trust & safety helps companies growsafely
Unrivaled accuracy
Strength in numbers
Customers first
Don't miss a thing
<H3>
3rd level heading
Leaders
Contenders
Stragglers
Technology
Community
<H4>
4th level heading
Featured customers
Businesses throw money at their fraud, with noroı
Existing tools block goodusers
“ıt’s extremely important to be correct about who is fraudulent.”
<H5>
5th level heading
Products
Why sift
Customers
Resources
About
<H6>

For a better readability, only the first 20 <H6> tags are shown below.

6th level heading
Digital trust & safetysuite
Payment protection
Content ıntegrity
Account defense
Latest releases
Alt attributes Arrow up

We found 29 images on this website.
21 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 21 images on sift.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 498
  • Likes 363
  • Shares 101
  • Comments 34

DOMAIN REGISTRAR

Domain Registrar GOOGLE LLC
Registration Date 08/19/1995 29 years, 3 months, 1 day ago
Last Modified 03/27/2019 5 years, 7 months, 25 days ago
Expiration Date 08/18/2023 Expired
Nameservers Arrow up
Host IP Address Country
ns-1052.awsdns-03.org 205.251.196.28 Flag for United StatesUnited States
ns-2010.awsdns-59.co.uk 205.251.199.218 Flag for United StatesUnited States
ns-393.awsdns-49.com 205.251.193.137 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 52.72.178.199
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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