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Whois & Analysis for sk-ii.com

Nov 10, 2019 1:37 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
The Procter & Gamble Company
• Organization
The Procter & Gamble Company
• City
Cincinnati
• Zip Code
45202
• State
OH
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for sk-ii.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
The Procter & Gamble Company See more
• Category
Health & Fitness  >  Dermatology  >  Style & Fashion  >  Beauty
• Online since
• Age
26 years, 5 months, 1 day
• Alexa Rank
#147.579, sk-ii.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on April 20, 2020.
Title Tag
SK-II Official Site | High End Skin Care & Beauty Products
Length: 62 (recommended: 10 to 70)
Meta Description
Discover SK-II's award winning products containing our miracle ingredient PITERA™. Our beauty must-haves help hydrate, soften, and rejuvenate your skin.
Length: 154 (recommended: 50 to 160)
Google preview
Desktop Version

SK-II Official Site | High End Skin Care & Beauty Products

https://sk-ii.com

Discover SK-II's award winning products containing our miracle ingredient PITERA™. Our beauty must-haves help hydrate, soften, and rejuvenate your skin.

Mobile Version

https://sk-ii.com

SK-II Official Site | High End Skin Care & Beauty Products

Discover SK-II's award winning products containing our miracle ingredient PITERA™. Our beauty must-haves help hydrate, soften, and...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, minimum-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by sk-ii.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
SK-II Confidence: 88% Arrow up

SK-II (pronounced S-K-Two) is a Japanese prestige beauty brand launched in 1980.

It is owned by Procter & Gamble and is sold and marketed as a premium skin care solution in East Asia, Australia, Europe, North America, and South America.

Cosmetics Confidence: 74% Arrow up

Cosmetics, also known as make-up, are substances or products used to enhance or alter the appearance or fragrance of the body.

Many cosmetics are designed for use of applying to the face and hair.

They are generally mixtures of chemical compounds; some being derived from natural sources (such as coconut oil), and some being synthetics.

Common cosmetics include lipstick, mascara, eye shadow, foundation, rouge, skin cleansers and skin lotions, shampoo, hairstyling products (gel, hair spray, etc), perfume and cologne.

Hydrate Confidence: 69% Arrow up

In chemistry, a hydrate is a substance that contains water or its constituent elements.

The chemical state of the water varies widely between different classes of hydrates, some of which were so labeled before their chemical structure was understood.

WEBSITE SPEED

sk-ii.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1s

This domain loads at the median speed of 1 seconds.

Speed Percentile

77%

sk-ii.com is faster than approximately 77 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #147.579 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • sk-ii.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (69.2%)
  • Flaf icon for other countryOthers (30.8%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #49.237

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How sk-ii.com looks like on a mobile device such as an iPhone.

Tablet
How sk-ii.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 31% #f0f0f0
  • 27% #001010
  • 14% #ffffff
  • 3% #000010
  • 2% #f0f0ff
  • 2% #fff0f0
  • 2% #302020
  • 1% #502020
  • 1% #c00030
  • 1% #b01030
  • 1% #a0c0d0
  • 1% #603030

Text/code ratio

sk-ii.com's text/code ratio is 2.58%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.58%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 6
  • <H3> 19
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
“pıtera essence has been a skincare life-changer for me.” (2)
The legend of pıtera™ reimagined (2)
Discoverj-beauty
The ultimate guide to essences and serums
<H3>
3rd level heading
Shop all bestsellers
Type
Line
Concern
All products
Alt attributes Arrow up

We found 33 images on this website.
14 ALT attributes are missing on your image tags. The issue affects 2 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 14 images on sk-ii.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 6.903
  • Likes 2.770
  • Shares 3.963
  • Comments 170

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 06/05/1998 26 years, 5 months, 1 day ago
Last Modified 05/31/2019 5 years, 5 months, 6 days ago
Expiration Date 06/04/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns1-08.azure-dns.com 40.90.4.8 Flag for United StatesUnited States
ns4-08.azure-dns.info 13.107.160.8 Flag for United StatesUnited States
ns2-08.azure-dns.net 64.4.48.8 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.16.33.20
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

HEALTH & FITNESS > BEAUTY COMPETITORS IN UNITED STATES

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