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Whois & Analysis for smartertravel.com

Nov 18, 2019 5:43 am UTC

DOMAIN OWNER WHOIS

ⓘ The owner's whois contact information is public.
• Contact Name
Legal Department
• Organization
TripAdvisor LLC
• City
Needham
• Zip Code
02494
• State
MA
• Country Code
US
• Phone Number
Show phone
• Email
Show email
• Domain Registrar
CSC CORPORATE DOMAINS, INC.
See Domain Dates and Nameservers
See Server Details
Desktop screen Desktop screenshot for smartertravel.com

SEO SCORE

smartertravel.com
Make your link ↑ do-follow
59

✅ 7 criteria passed
❌ 4 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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OVERVIEW

• Domain Owner
TripAdvisor LLC See more
• Category
Travel
• Online since
December 2, 1998 Explore Wayback Machine
• Age
25 years, 4 months, 25 days
• Alexa Rank
#15.884, smartertravel.com is in the world's top 20.000 websites!

FREE FORM BUILDER

Representation of an online Form

Use our free online form builder to create any type of form for smartertravel.com.

Beauty and simplicity.

Use templates. No coding. Embed anywhere. Get emails. Collect data.


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TECHNICAL SEO & SECURITY

❌ SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on January 17, 2020.
✅ Title Tag
Expert Travel Tips, Stories & Timely Travel News | SmarterTravel
Length: 68 (recommended: 10 to 70)
❌ Meta Description
SmarterTravel provides independent expert advice and unbiased reviews for the best travel deals, destinations, and money-saving travel tips that help feed your passion for seeing the world.
Length: 189 (recommended: 50 to 160)
ⓘ Google preview
Desktop Version

Expert Travel Tips, Stories & Timely Travel News | SmarterTravel

https://smartertravel.com

SmarterTravel provides independent expert advice and unbiased reviews for the best travel deals, destinations, and money-saving travel tips that help feed your passi...

Mobile Version

https://smartertravel.com

Expert Travel Tips, Stories & Timely Travel News | SmarterTravel

SmarterTravel provides independent expert advice and unbiased reviews for the best travel deals, destinations, and money-saving tr...

❌ Encoding
No language/character encoding is specified
✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Resolved URL
http://smartertravel.com https://www.smartertravel.com/
https://smartertravel.com https://www.smartertravel.com/
http://www.smartertravel.com https://www.smartertravel.com/
https://www.smartertravel.com https://www.smartertravel.com/
✅ Robots.txt
https://www.smartertravel.com/robots.txt
✅ URL Parameters
Great, the domain URLs look clean.
Attribute Value
ⓘ viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by smartertravel.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Bias Confidence: 65% Arrow up

Bias is an inclination or outlook to present or hold a partial perspective, often accompanied by a refusal to consider the possible merits of alternative points of view.

Biases can be learned implicitly within cultural contexts.

People may develop biases toward or against an individual, an ethnic group, a nation, a religion, a social class, a political party, theoretical paradigms and ideologies within academic domains, or a species.

Biased means one-sided, lacking a neutral viewpoint, or not having an open mind.

Bias can come in many forms and is related to prejudice and intuition.
Money Confidence: 63% Arrow up

Money is any item or verifiable record that is generally accepted as payment for goods and services and repayment of debts in a particular country or socio-economic context, or is easily converted to such a form.

The main functions of money are distinguished as: a medium of exchange; a unit of account; a store of value; and, sometimes, a standard of deferred payment.

Any item or verifiable record that fulfills these functions can be considered as money.

WEBSITE SPEED

❌ smartertravel.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3.4s

This domain loads at the median speed of 3.4 seconds.

Speed Percentile

19%

smartertravel.com is faster than approximately 19 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #15.884 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • smartertravel.com daily visitors distribution - Total: 16 countries
  • Flag for IndiaIndia (10.6%)
  • Flag for United States of AmericaUnited States of America (45.3%)
  • Flag for CanadaCanada (4.1%)
  • Flaf icon for other countryOthers (40%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #13.370
Flag for EgyptEgypt #22.059
Flag for SingaporeSingapore #8.681
Flag for BangladeshBangladesh #13.549
Flag for MalaysiaMalaysia #10.256
SEE MORE

LAYOUT

ⓘ Doctype HTML5 Arrow ⓘ Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How smartertravel.com looks like on a mobile device such as an iPhone.

Tablet
How smartertravel.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website. Arrow
  • 55% #ffffff
  • 10% #e0f0f0
  • 6% #3090d0
  • 5% #fff0e0
  • 4% #f0f0f0
  • 4% #f0ffff
  • 3% #f0f0ff
  • 2% #2080d0
  • 2% #d0e0e0
  • 2% #e07060
  • 1% #4080b0
  • 1% #e08070

Text/code ratio

ⓘ smartertravel.com's text/code ratio is 3.41%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.41%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 5
  • <H3> 44
  • <H4> 0
  • <H5> 0
  • <H6> 1
<H1>
Top level heading
Europe in the winter off-season: where and why you should go
<H2>
2nd level heading
Expert tips
Travel destinations
Travel gear
Latest news
Travel deals
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
6 expert shopping tips to know for black friday and cyber monday
10 best weekender bags for travelers
The 8 best rolling backpacks for savvy travelers
How to choose the perfect suitcase
The 12 best and worst days to travel this holiday season
SEE MORE
<H6>
6th level heading
Pack like a pro
❌ Alt attributes Arrow up

We found 51 images on this website.
10 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on smartertravel.com //cdn.optimizely.com/img/536963401/7b7f679e1b7e40d58a3a22bbd9af9e96.png 1
Image with missing alt attribute found on smartertravel.com https://www.smartertravel.com/uploads/2018/02/twenty20_7704851d-25c4-4cf3-b104-e9531011420f-375x250.... 1
Image with missing alt attribute found on smartertravel.com https://www.smartertravel.com/uploads/2019/09/expert-tips-1400x500.jpg 1
Image with missing alt attribute found on smartertravel.com https://www.smartertravel.com/uploads/2019/09/destinations-1400x500.jpg 1
Image with missing alt attribute found on smartertravel.com https://www.smartertravel.com/uploads/2018/02/twenty20_407c1f19-31a8-4b67-ba5f-ddf56f27ac81-150x150.... 1
SEE MORE

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 10 images on smartertravel.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

✅ This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 3.248
  • Likes 487
  • Shares 2.660
  • Comments 101

DOMAIN REGISTRAR

ⓘ Domain Registrar CSC CORPORATE DOMAINS, INC.
ⓘ Registration Date 12/02/1998 25 years, 4 months, 25 days ago
ⓘ Last Modified 10/02/2019 4 years, 6 months, 25 days ago
ⓘ Expiration Date 12/01/2020 Expired
Nameservers Arrow up
Host IP Address Country
pdns89.ultradns.org 156.154.67.89 Flag for United StatesUnited States
ns02.owlplex.com 104.225.37.65 Flag for United StatesUnited States
pdns89.ultradns.com 156.154.64.89 Flag for United StatesUnited States
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SERVER DETAILS

Server map
  • ⓘ Service Provider (ISP)
  • Amazon Technologies Inc.
  • ⓘ IP Address
  • 3.92.220.161
  • ⓘ Country
  • Flag for United StatesUnited States
  • ⓘ Region
  • Virginia , Ashburn
  • ⓘ Latitude and Longitude
  • 39.0438 : -77.4874
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