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Whois & Analysis for smartwool.com

Dec 15, 2019 8:48 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for smartwool.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Private
• Category
Shopping
• Online since
November 4, 1996 Explore Wayback Machine
• Age
28 years, 13 days
• Alexa Rank
#51.103, smartwool.com is in the world's top 100.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Sectigo Limited has expired on May 28, 2020.
Title Tag
Smartwool® Wool Socks, Clothing & Accessories
Length: 50 (recommended: 10 to 70)
Meta Description
Merino wool clothing, socks, base layers, sweaters, tights, more. Comfortable, durable for running, hiking, cycling, daily use. 100% Guarantee
Length: 142 (recommended: 50 to 160)
Google preview
Desktop Version

Smartwool® Wool Socks, Clothing & Accessories

https://smartwool.com

Merino wool clothing, socks, base layers, sweaters, tights, more. Comfortable, durable for running, hiking, cycling, daily use. 100% Guarantee

Mobile Version

https://smartwool.com

Smartwool® Wool Socks, Clothing & Accessories

Merino wool clothing, socks, base layers, sweaters, tights, more. Comfortable, durable for running, hiking, cycling, daily use. 10...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by smartwool.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Sock Confidence: 76% Arrow up

A sock is an item of clothing worn on the feet and often covering the ankle or some part of the calf.

Some type of shoe or boot is typically worn over socks.

In ancient times, socks were made from leather or matted animal hair.

In the late 16th century, machine-knit socks were first produced.

Until 1800 both hand knitting and machine knitting were used to produce socks, but after 1800, machine knitting became the predominant method.

Merino Confidence: 74% Arrow up

The Merino or jackson sheep is an economically influential breed of sheep prized for its wool.

The breed originated in Spain, but the modern Merino was domesticated in New Zealand and Australia.

Today, Merinos are still regarded as having some of the finest and softest wool of any sheep.

Poll Merinos have no horns (or very small stubs, known as scurs), and horned Merino rams have long, spiral horns which grow close to the head.

Clothing Confidence: 73% Arrow up

Clothing (also called clothes and attire) is fiber and textile material worn on the body.

The wearing of clothing is mostly restricted to human beings and is a feature of nearly all human societies.

The amount and type of clothing worn depends on body type, social, and geographic considerations.

Some clothing types can be gender-specific.

Sweater Confidence: 73% Arrow up

A sweater (North American English) is a knitted garment intended to cover the torso and arms.

A sweater is either a pullover or a cardigan, distinguished in that cardigans open at the front while pullovers do not.

In British English, a sweater may also be called a jumper or jersey.

There is no hypernym equivalent to sweater covering both pullovers and cardigans.

Fashion accessory Confidence: 72% Arrow up

A fashion accessory is an item used to contribute, in a secondary manner, to the wearer's outfit, often used to complete an outfit and chosen to specifically complement the wearer's look.

The term came into use in the 19th century.

WEBSITE SPEED

smartwool.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1s

This domain loads at the median speed of 1 seconds.

Speed Percentile

78%

smartwool.com is faster than approximately 78 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #51.103 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • smartwool.com daily visitors distribution - Total: 3 countries
  • Flag for United States of AmericaUnited States of America (89.6%)
  • Flag for CanadaCanada (3.4%)
  • Flaf icon for other countryOthers (7%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #6.122
Flag for CanadaCanada #23.115
Flag for IndiaIndia #115.265

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How smartwool.com looks like on a mobile device such as an iPhone.

Tablet
How smartwool.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 66% #f0f0f0
  • 30% #ffffff
  • 1% #e0d0c0
  • 1% #fffff0
  • 0% #507070
  • 0% #f0c070
  • 0% #608080
  • 0% #f0d080
  • 0% #708090
  • 0% #604030
  • 0% #ffd080
  • 0% #503020

Text/code ratio

smartwool.com's text/code ratio is 2.22%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.22%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 0
  • <H3> 3
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H3>
3rd level heading
Athlete favorites
Finding courage
The smartwool promise
Alt attributes Arrow up

We found 39 images on this website.
35 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on smartwool.com //images.smartwool.com/is/image/SmartWool/smartwool_right_chat?fmt=png-alpha&$35x95$ 1
Image with missing alt attribute found on smartwool.com https://images.smartwool.com/is/image/SmartWool/F19_Holiday_JOY-homepage-heroMobile_1?$SCALE-ORIGINA... 1
Image with missing alt attribute found on smartwool.com https://images.smartwool.com/is/image/SmartWool/F19_Holiday_JOY-homepage-heroMobile_2?$SCALE-ORIGINA... 1
Image with missing alt attribute found on smartwool.com https://images.smartwool.com/is/image/SmartWool/F19_Holiday_JOY-homepage-heroMobile_3?$SCALE-ORIGINA... 1
Image with missing alt attribute found on smartwool.com https://images.smartwool.com/is/image/SmartWool/F19_Holiday_JOY-homepage-heroMobile_4?$SCALE-ORIGINA... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 35 images on smartwool.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 6.341
  • Likes 1.353
  • Shares 4.718
  • Comments 270

DOMAIN REGISTRAR

Domain Registrar MARKMONITOR, INC.
Registration Date 11/04/1996 28 years, 13 days ago
Last Modified 10/03/2018 6 years, 1 month, 16 days ago
Expiration Date 11/03/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns2.vfc.com 167.64.143.37 Flag for United StatesUnited States
ns1.vfc.com 167.64.243.37 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • VF Services, Inc. Information Technology Services
  • IP Address
  • 167.64.243.74
  • Country
  • Flag for United StatesUnited States
  • Region
  • North Carolina , Raleigh
  • Latitude and Longitude
  • 35.7796 : -78.6382
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