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Whois & Analysis for smith-wesson.com

Dec 2, 2019 4:50 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Smith & Wesson
• Address
2100 Roosevelt Ave
• City
Springfield
• Zip Code
01104-1606
• State
MA
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for smith-wesson.com
52

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Smith & Wesson See more
• Category
Hobbies & Interests  >  Weapons
• Online since
September 15, 1995 Explore Wayback Machine
• Age
29 years, 2 months, 5 days
• Alexa Rank
#49.888, smith-wesson.com is in the world's top 50.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Corporation Service Company has expired on April 3, 2020.
Title Tag
Smith & Wesson | Pistols, Revolvers, and Rifles
Length: 51 (recommended: 10 to 70)
Meta Description
Since 1852 we’ve been an industry leading manufacturer of pistols, revolvers, rifles, and shooting accessories. We continue to bring innovative firearms to market that meet the needs of every shooter and deliver on exceptional quality with a brand you’ve learned to trust.
Length: 276 (recommended: 50 to 160)
Google preview
Desktop Version

Smith & Wesson | Pistols, Revolvers, and Rifles

https://smith-wesson.com

Since 1852 we’ve been an industry leading manufacturer of pistols, revolvers, rifles, and shooting accessories. We continue to bring innovative firearms to market th...

Mobile Version

https://smith-wesson.com

Smith & Wesson | Pistols, Revolvers, and Rifles

Since 1852 we’ve been an industry leading manufacturer of pistols, revolvers, rifles, and shooting accessories. We continue to bri...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by smith-wesson.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Firearm Confidence: 70% Arrow up

A firearm is a portable gun - a barreled weapon that launches one or more projectiles, often driven by the action of an explosive force.

The first primitive firearms originated in 13th-century China when the one-person-portable fire lance was combined with projectiles.

The technology gradually spread through the rest of East Asia, South Asia, the Middle East and then into Europe.

Older firearms typically used black powder as a propellant, but modern firearms use smokeless powder or other propellants.

Most modern firearms (with the notable exception of smoothbore shotguns) have rifled barrels to impart spin to the projectile for improved flight stability.

Manufacturing Confidence: 69% Arrow up

Manufacturing is the value added to production of merchandise for use or sale using labour and machines, tools, chemical and biological processing, or formulation.

The term may refer to a range of human activity, from handicraft to high tech, but is most commonly applied to industrial production, in which raw materials are transformed into finished goods on a large scale.

Such finished goods may be sold to other manufacturers for the production of other, more complex products, such as aircraft, household appliances or automobiles, or sold to wholesalers, who in turn sell them to retailers, who then sell them to end users and consumers.

Handgun Confidence: 67% Arrow
Rifle Confidence: 67% Arrow
Market (economics) Confidence: 66% Arrow

WEBSITE SPEED

smith-wesson.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.1s

This domain loads at the median speed of 1.1 seconds.

Speed Percentile

73%

smith-wesson.com is faster than approximately 73 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #49.888 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • smith-wesson.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (83.0%)
  • Flaf icon for other countryOthers (17%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #10.686

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How smith-wesson.com looks like on a mobile device such as an iPhone.

Tablet
How smith-wesson.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 83% #000000
  • 3% #f0f0f0
  • 2% #a03020
  • 1% #ffffff
  • 1% #504040
  • 1% #c04030
  • 1% #b02010
  • 1% #c05040
  • 1% #300000
  • 1% #809050
  • 1% #c02000
  • 1% #b08060

Text/code ratio

smith-wesson.com's text/code ratio is 5.39%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.39%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 2
  • <H3> 0
  • <H4> 10
  • <H5> 0
  • <H6> 10
<H1>
Top level heading
Gun finder
<H2>
2nd level heading
Smith & wesson
Most popular finds
<H4>
4th level heading
Laser (2)
M&p® m2.0™ subcompact
Eyes & ears
M&p®15 competıtıon
Follow us
<H6>
6th level heading
Platform
Brand
Purpose
Product services
Product support
Alt attributes Arrow up

We found 51 images on this website.
36 ALT attributes are missing on your image tags. The issue affects 28 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on smith-wesson.com https://ds.reson8.com/insights.gif?rand=[cache_buster]&t=0&pixt=resonate&advkey=0010M00001QrWMUQA3&o... 1
Image with missing alt attribute found on smith-wesson.com https://secure.adnxs.com/seg?add=6086124&t=2 1
Image with missing alt attribute found on smith-wesson.com https://secure.adnxs.com/px?id=752086&t=2 1
Image with missing alt attribute found on smith-wesson.com //xcp.go.sonobi.com/px.js?pxid=2fe6b53853c6ebcac3e0 1
Image with missing alt attribute found on smith-wesson.com https://loadm.exelator.com/load/?p=204&g=380&buid=62040409997272584&j=0 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 36 images on smith-wesson.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.584
  • Likes 217
  • Shares 1.304
  • Comments 63

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 09/15/1995 29 years, 2 months, 5 days ago
Last Modified 09/10/2017 7 years, 2 months, 9 days ago
Expiration Date 09/14/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns03.aob.com 64.85.201.139 Flag for United StatesUnited States
ns02.aob.com 192.149.21.42 Flag for United StatesUnited States
ns01.aob.com 192.149.21.41 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Microsoft Corporation
  • IP Address
  • 23.96.54.38
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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