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Whois & Analysis for smithsonianmag.com

Dec 1, 2019 4:58 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for smithsonianmag.com
72

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Private
• Category
Hobbies & Interests  >  Art / Technology
• Online since
August 8, 1997 Explore Wayback Machine
• Age
26 years, 8 months, 25 days
• Alexa Rank
#6.313, smithsonianmag.com is in the world's top 10.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Amazon has expired on March 4, 2020.
Title Tag
Smithsonian.com | Smithsonian Magazine | Smithsonian
Length: 56 (recommended: 10 to 70)
Meta Description
Smithsonianmag.com places a Smithsonian lens on the world, looking at the topics and subject matters researched, studied and exhibited by the Smithsonian Institution -- science, history, art, popular culture and innovation -- and chronicling them every day for our diverse readership.
Length: 284 (recommended: 50 to 160)
Google preview
Desktop Version

Smithsonian.com | Smithsonian Magazine | Smithsonian

https://smithsonianmag.com

Smithsonianmag.com places a Smithsonian lens on the world, looking at the topics and subject matters researched, studied and exhibited by the Smithsonian Institution...

Mobile Version

https://smithsonianmag.com

Smithsonian.com | Smithsonian Magazine | Smithsonian

Smithsonianmag.com places a Smithsonian lens on the world, looking at the topics and subject matters researched, studied and exhib...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots index,noodp,follow,archive
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by smithsonianmag.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Smithsonian Institution Confidence: 84% Arrow up

The Smithsonian Institution, established in 1846 "for the increase and diffusion of knowledge," is a group of museums and research centers administered by the Government of the United States.

Originally organized as the "United States National Museum," that name ceased to exist as an administrative entity in 1967.

Smithsonian (magazine) Confidence: 74% Arrow up

Smithsonian is the official journal published by the Smithsonian Institution in Washington, D.C. The first issue was published in 1970.

Science Confidence: 71% Arrow up

Science is a systematic enterprise that builds and organizes knowledge in the form of testable explanations and predictions about the universe.

Popular culture Confidence: 70% Arrow up

Popular culture or pop culture is the entirety of attitudes, ideas, images, perspectives, and other phenomena that are within the mainstream of a given culture, especially Western culture of the early to mid-20th century and the emerging global mainstream of the late 20th and early 21st century.

Heavily influenced by mass media, this collection of ideas permeates the everyday lives of the society.

The most common pop culture categories are: entertainment (movies, music, television, games), sports, news (as in people/places in news), politics, fashion/clothes, technology, and slang.

Popular culture has a way of influencing an individual's attitudes towards certain topics.

Lens (optics) Confidence: 70% Arrow up

A lens is a transmissive optical device that focuses or disperses a light beam by means of refraction.

A simple lens consists of a single piece of transparent material, while a consists of several simple lenses (elements), usually arranged along a common axis.

Lenses are made from materials such as glass or plastic, and are ground and polished or moulded to a desired shape.

A lens can focus light to form an image, unlike a prism, which refracts light without focusing.

Devices that similarly focus or disperse waves and radiation other than visible light are also called lenses, such as microwave lenses, electron lenses, acoustic lenses, or explosive lenses.

WEBSITE SPEED

smithsonianmag.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.7s

This domain loads at the median speed of 1.7 seconds.

Speed Percentile

51%

smithsonianmag.com is faster than approximately 51 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #6.313 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • smithsonianmag.com daily visitors distribution - Total: 14 countries
  • Flag for IndiaIndia (6.5%)
  • Flag for United States of AmericaUnited States of America (61.6%)
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (3.8%)
  • Flag for CanadaCanada (3.2%)
  • Flaf icon for other countryOthers (24.9%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #8.225
Flag for TaiwanTaiwan #10.772
Flag for PhilippinesPhilippines #2.572
Flag for United States of AmericaUnited States of America #1.597
Flag for AustraliaAustralia #5.335

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How smithsonianmag.com looks like on a mobile device such as an iPhone.

Tablet
How smithsonianmag.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 43% #000000
  • 39% #505050
  • 8% #100000
  • 2% #003040
  • 1% #103040
  • 1% #807060
  • 1% #504030
  • 1% #706050
  • 1% #ffffff
  • 0% #204050
  • 0% #908070
  • 0% #404050

Text/code ratio

smithsonianmag.com's text/code ratio is 4.46%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.46%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 2
  • <H3> 54
  • <H4> 16
  • <H5> 3
  • <H6> 11

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Accessibility navigation
Smartnews keeping you current
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
The best books of 2019 (3)
ıt’s a bird! ıt’s a plane! ıt’s a meteorite! (2)
Raccoon was once a thanksgiving feast (2)
A brief history of the crock pot (3)
Exploring 5 of the most ıconic wrecks in bermuda (2)
<H4>
4th level heading
ın our efforts to increase and diffuse knowledge, we highly recommend these 45 titles released this year (2)
Ann hodges remains the only human known to have been injured by direct impact of a meteorite (2)
Calvin coolidge refused to cook the raccoon sent to him, but the critter was a beloved staple for many americans (2)
Eighty years after it was patented, the crock pot remains a comforting presence in american kitchens (2)
The island’s ‘custodian of historic wrecks’ shares his favorite underwater sites for divers to experience (2)
<H5>
5th level heading
Subscribe
Smithsonian.com
Newsletters
<H6>
6th level heading
Featured: there's a better formula for calculating dog years
Featured: the true story of 'the crown' aberfan disaster
Featured: the team that ımaged a black hole
Featured: reality gets an upgrade
Featured: the funny thing about the law
Alt attributes Arrow up

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 12.141
  • Likes 2.207
  • Shares 8.905
  • Comments 1.029

DOMAIN REGISTRAR

Domain Registrar DNC HOLDINGS, INC.
Registration Date 08/08/1997 26 years, 8 months, 25 days ago
Last Modified 01/30/2017 7 years, 2 months, 29 days ago
Expiration Date 08/07/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns-1149.awsdns-15.org 205.251.196.125 Flag for United StatesUnited States
ns-1878.awsdns-42.co.uk 205.251.199.86 Flag for United StatesUnited States
ns-472.awsdns-59.com 205.251.193.216 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon Technologies Inc.
  • IP Address
  • 3.211.115.245
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

HOBBIES & INTERESTS > ART / TECHNOLOGY COMPETITORS IN UNITED STATES

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