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Whois & Analysis for smythson.com

Dec 20, 2019 11:36 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
REDACTED FOR PRIVACY
• Organization
REDACTED FOR PRIVACY
• Address
REDACTED FOR PRIVACY
• City
REDACTED FOR PRIVACY
• Zip Code
REDACTED FOR PRIVACY
• State
London
• Country Code
GB
• Phone Number
REDACTED FOR PRIVACY
• Domain Registrar
Desktop screen Desktop screenshot for smythson.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Private
• Category
Technology & Computing  >  Desktop Publishing
• Online since
August 12, 1996 Explore Wayback Machine
• Age
28 years, 2 months, 25 days
• Alexa Rank
#144.471, smythson.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on January 28, 2020.
Title Tag
Smythson.com
Length: 12 (recommended: 10 to 70)
Meta Description
Smythson represents over 130 years of British craftsmanship. Discover luxurious leather bags, accessories, stationery and notebooks.
Length: 132 (recommended: 50 to 160)
Google preview
Desktop Version

Smythson.com

https://smythson.com

Smythson represents over 130 years of British craftsmanship. Discover luxurious leather bags, accessories, stationery and notebooks.

Mobile Version

https://smythson.com

Smythson.com

Smythson represents over 130 years of British craftsmanship. Discover luxurious leather bags, accessories, stationery and notebook...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
Alternate URL Hreflang
https://www.smythson.com/int/ x-default
https://www.smythson.com/uk/ en-gb
https://www.smythson.com/us/ en-us
https://www.smythson.com/fr/ fr-fr
https://www.smythson.com/it/ it-it
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
robots index,follow

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by smythson.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Smythson Confidence: 76% Arrow up

Frank Smythson Ltd., more simply known as Smythson, of Bond Street is a British manufacturer of luxury stationery, leather goods, diaries, and fashion products based in London, England.

Smythson opened his first shop on 29 September 1887 at 133, New Bond Street, London.

The current flagship store is located at 40 New Bond Street, London.

Clients have included the current Royal Family, Queen Victoria and many other now deceased royals, many UK Politicians and Prime Ministers, Sir Edmund Hillary, Madonna, and Grace Kelly (and many other well known clients).

Leather Confidence: 73% Arrow up

Leather is a durable and flexible material created by tanning animal rawhide and skin, often cattle hide.

It can be produced at manufacturing scales ranging from cottage industry to heavy industry.

Fashion accessory Confidence: 67% Arrow
Stationery Confidence: 67% Arrow
Handbag Confidence: 66% Arrow

WEBSITE SPEED

smythson.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.8s

This domain loads at the median speed of 1.8 seconds.

Speed Percentile

49%

smythson.com is faster than approximately 49 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #144.471 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • smythson.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (29.7%)
  • Flaf icon for other countryOthers (70.3%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #80.326

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How smythson.com looks like on a mobile device such as an iPhone.

Tablet
How smythson.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 40% #f0f0f0
  • 17% #f0e0a0
  • 9% #ffe0a0
  • 7% #c0d0e0
  • 5% #e0a0b0
  • 4% #e0d080
  • 3% #ffffff
  • 2% #d0c090
  • 2% #b0c0e0
  • 1% #c0e0f0
  • 1% #507090
  • 1% #c0b080

Text/code ratio

smythson.com's text/code ratio is 3.42%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.42%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 6
  • <H3> 1
  • <H4> 0
  • <H5> 4
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Give a gift with character
The 2020 agenda collection
Essentials for her
Writing folders
Home accessories
<H3>
3rd level heading
Newsletter
<H5>
5th level heading
Follow us
Customer service
Shop with us
About us
Alt attributes Arrow up

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 269
  • Likes 23
  • Shares 244
  • Comments 2

DOMAIN REGISTRAR

Domain Registrar TUCOWS, INC.
Registration Date 08/12/1996 28 years, 2 months, 25 days ago
Last Modified 07/13/2019 5 years, 3 months, 25 days ago
Expiration Date 08/11/2020 Expired
Nameservers Arrow up
Host IP Address Country
dns0.star.co.uk 217.158.169.7 Flag for United KingdomUnited Kingdom
dns1.star.co.uk 195.8.69.36 Flag for United KingdomUnited Kingdom

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon Technologies Inc.
  • IP Address
  • 18.194.96.163
  • Country
  • Flag for GermanyGermany
  • Region
  • Hesse , Frankfurt am Main
  • Latitude and Longitude
  • 50.1109 : 8.68213

TECHNOLOGY & COMPUTING > DESKTOP PUBLISHING COMPETITORS IN GERMANY

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