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SEO Report for sportinglife.ca

December 8, 2019 12:34 PM
Desktop screen Desktop screenshot for sportinglife.ca

SEO SCORE

Favicon for sportinglife.casportinglife.ca
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Follow Google PageSpeed Insights to make your page faster.
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OVERVIEW

• Category
Shopping
• Online since
October 1, 2000 (explore Wayback Machine)
• Age
19 years, 9 months, 16 days
• Alexa Rank
#36.174, sportinglife.ca is in the world's top 50.000 websites!
• Owner
Sporting Life Inc. (See more)

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by DigiCert Inc is valid from September 17, 2018 to October 17, 2020.
Title Tag
Sporting Life | Shop Brand Name Fashion & Sports Equipment for the Family
Length: 77 (recommended: 10 to 70)
Meta Description
Shop Canada's premier lifestyle retailer for fashion sportswear, casual wear, athletic apparel and equipment, and footwear for men, women, and kids. Get the family outfitted from head-to-toe for your favorite seasonal sports. Sporting Life Online
Length: 246 (recommended: 50 to 160)
Google preview
Desktop Version

Sporting Life | Shop Brand Name Fashion & Sports Equipment for the...

https://sportinglife.ca

Shop Canada's premier lifestyle retailer for fashion sportswear, casual wear, athletic apparel and equipment, and footwear for men, women, and kids. Get the family...

Mobile Version

Favicon for sportinglife.ca https://sportinglife.ca

Sporting Life | Shop Brand Name Fashion & Sports Equipment for the...

Shop Canada's premier lifestyle retailer for fashion sportswear, casual wear, athletic apparel and equipment, and footwear for me...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by sportinglife.ca.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Sportswear (activewear) Confidence: 74% Arrow up

Sportswear or activewear is clothing, including footwear, worn for sport or physical exercise.

Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons.

Canada Confidence: 74% Arrow up

Canada (French) is a country in the northern half of North America.

Its ten provinces and three territories extend from the Atlantic to the Pacific and northward into the Arctic Ocean, covering, making it the world's second-largest country by total area and the fourth-largest country by land area.

Canada's border with the United States is the world's longest binational land border.

The majority of the country has a cold or severely cold winter climate, but southerly areas are warm in summer.

Canada is sparsely populated, the majority of its land territory being dominated by forest and tundra and the Rocky Mountains.

It is highly urbanized with 82 per cent of the 35.15 million people concentrated in large and medium-sized cities, many near the southern border.

One third of the population lives in the three largest cities: Toronto, Montreal and Vancouver.

Its capital is Ottawa, and other major urban areas include Calgary, Edmonton, Quebec City, Winnipeg and Hamilton.

Clothing Confidence: 73% Arrow up

Clothing (also called clothes and attire) is fiber and textile material worn on the body.

The wearing of clothing is mostly restricted to human beings and is a feature of nearly all human societies.

The amount and type of clothing worn depends on body type, social, and geographic considerations.

Some clothing types can be gender-specific.

Footwear Confidence: 73% Arrow up

Footwear refers to garments worn on the feet, which originally serves to purpose of protection against adversities of the environment, usually regarding ground textures and temperature.

Footwear in the manner of shoes therefore primarily serves the purpose to ease the locomotion and prevent injuries.

Secondly footwear can also be used for fashion and adornment as well as to indicate the status or rank of the person within a social structure.

Sporting Life (British newspaper) Confidence: 73% Arrow up

The Sporting Life was a British newspaper published from 1859 until 1998, best known for its coverage of horse racing.

Latterly it has continued as a multi-sports website.

WEBSITE SPEED

sportinglife.ca website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.2s

This domain loads at the median speed of 1.2 seconds.

Speed Percentile

69%

sportinglife.ca is faster than approximately 69 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #36.174 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for sportinglife.ca

Daily visitors by country

  • sportinglife.ca daily visitors distribution - Total: 3 countries
  • Flag for CanadaCanada (62.2%)
  • Flag for JapanJapan (23.1%)
  • Flag for United States of AmericaUnited States of America (12.7%)
  • Flaf icon for other countryOthers (4%)

Traffic country ranks

Country Rank
Flag for CanadaCanada #656
Flag for JapanJapan #8.606
Flag for United States of AmericaUnited States of America #41.984

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How sportinglife.ca looks like on a mobile device such as an iPhone.

Tablet
How sportinglife.ca looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 42% #f0f0f0
  • 26% #ffffff
  • 6% #d0e0f0
  • 6% #e0f0ff
  • 3% #d02030
  • 3% #f0ffff
  • 2% #4070b0
  • 1% #80a0c0
  • 1% #c03030
  • 1% #fffff0
  • 1% #b0c0d0
  • 1% #5080b0

Text/code ratio

sportinglife.ca's text/code ratio is 4.37%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.37%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 1
  • <H3> 1
  • <H4> 0
  • <H5> 0
  • <H6> 6

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Shop our best footwear deals
<H3>
3rd level heading
Join our newsletter
<H6>
6th level heading
Canada goose
Sam
Mackage
Moose knuckles
Ugg
Alt attributes Arrow up

We found 50 images on this website.
20 ALT attributes are missing on your image tags. The issue affects 16 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on sportinglife.ca https://www.sportinglife.ca/on/demandware.static/-/Sites-sporting-life-storefront/default/dwe1b2acef... 1
Image with missing alt attribute found on sportinglife.ca https://www.sportinglife.ca/on/demandware.static/-/Sites-sporting-life-storefront/default/dwad127238... 1
Image with missing alt attribute found on sportinglife.ca https://www.sportinglife.ca/on/demandware.static/-/Sites-sporting-life-storefront/default/dwdc787240... 1
Image with missing alt attribute found on sportinglife.ca https://www.sportinglife.ca/on/demandware.static/-/Sites-sporting-life-storefront/default/dw47e935d9... 1
Image with missing alt attribute found on sportinglife.ca https://www.sportinglife.ca/on/demandware.static/-/Sites-sporting-life-storefront/default/dwcaa28c94... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 20 images on sportinglife.ca. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 7.676
  • Likes 1.405
  • Shares 6.215
  • Comments 56
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar INTERNIC.CA INC.
Registration Date 10/01/2000 19 years, 9 months, 16 days ago
Last Modified 09/20/2019 9 months, 28 days ago
Nameservers Arrow up
Host IP Address Country
ns1.canadawebhosting.com 74.201.58.14 Flag for United StatesUnited States
ns2.canadawebhosting.com 67.22.110.180 Flag for CanadaCanada

SERVER

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.18.182.233
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

OWNER

The owner's whois contact information is public.
Name
Sporting Life Inc.
Address
377 Dalhousie St. Suite 201
City
Ottawa
Zip
K1N9N8
State
ON
Country Code
CA
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