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Whois & Analysis for squaredealblog.com

Dec 7, 2019 11:44 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
Contact Privacy Inc. Customer 0141982113
• Organization
Contact Privacy Inc. Customer 0141982113
• Address
96 Mowat Ave
• City
Toronto
• Zip Code
M6K 3M1
• State
ON
• Country Code
CA
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for squaredealblog.com
48

6 criteria passed
5 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Consider adding a robots.txt file in your web server's root directory.
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OVERVIEW

• Domain Owner
Private
• Category
Family & Parenting  >  Adoption
• Online since
December 18, 2015 Explore Wayback Machine
• Age
8 years, 10 months, 22 days
• Alexa Rank

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on February 5, 2020.
Title Tag
The Square Deal™ Wendy's Blog
Length: 31 (recommended: 10 to 70)
Meta Description
A blog about Wendy's corporate values and culture written by Wendy's executives and employees. Wendy's takes pride in being a good corporate citizen and strives to exemplify Wendy's founder Dave Thomas' values in all it does.
Length: 228 (recommended: 50 to 160)
Google preview
Desktop Version

The Square Deal™ Wendy's Blog

https://squaredealblog.com

A blog about Wendy's corporate values and culture written by Wendy's executives and employees. Wendy's takes pride in being a good corporate citizen and strives to...

Mobile Version

https://squaredealblog.com

The Square Deal™ Wendy's Blog

A blog about Wendy's corporate values and culture written by Wendy's executives and employees. Wendy's takes pride in being a goo...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by squaredealblog.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Dave Thomas (businessman) Confidence: 88% Arrow up

Rex David "Dave" Thomas (July 2, 1932January 8, 2002) was an American businessperson and philanthropist.

Thomas was the founder and chief executive officer of Wendy's, a fast-food restaurant chain specializing in hamburgers.

He is also known for appearing in more than 800 commercial advertisements for the chain from 1989 to 2002, more than any other company founder in television history.

Wendy's Confidence: 80% Arrow up

Wendy's is an American international fast food restaurant chain founded by Dave Thomas on November 15, 1969, in Columbus, Ohio, United States.

The company moved its headquarters to Dublin, Ohio, on January 29, 2006.

As of 2016, Wendy's was the world's third largest hamburger fast food chain with 6,537 locations, following Burger King's 15,738 locations and McDonald's' 36,615 locations.

On April 24, 2008, the company announced a merger with Triarc Companies Inc., a publicly traded company and the parent company of Arby's.

Despite the new ownership, Wendy's headquarters remained in Dublin.

Blog Confidence: 71% Arrow up

A blog (a truncation of the expression weblog) is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries ("posts").

Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page.

Until 2009, blogs were usually the work of a single individual, occasionally of a small group, and often covered a single subject or topic.

In the 2010s, "multi-author blogs" (MABs) have developed, with posts written by large numbers of authors and sometimes professionally edited.

MABs from newspapers, other media outlets, universities, think tanks, advocacy groups, and similar institutions account for an increasing quantity of blog traffic.

The rise of Twitter and other "microblogging" systems helps integrate MABs and single-author blogs into the news media.

Blog can also be used as a verb, meaning to maintain or add content to a blog.

Corporate social responsibility Confidence: 70% Arrow up

Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship or responsible business) is a form of corporate self-regulation integrated into a business model.

CSR policy functions as a self-regulatory mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards and national or international norms.

With some models, a firm's implementation of CSR goes beyond compliance and statutory requirements, which engages in "actions that appear to further some social good, beyond the interests of the firm and that which is required by law".

The binary choice between 'complying' with the law and 'going beyond' the law must be qualified with some nuance.

In many areas such as environmental or labor regulations, employers can choose to comply with the law, to go beyond the law, but they can also choose to not comply with the law, such as when they deliberately ignore gender equality or the mandate to hire disabled workers.

There must be a recognition that many so-called 'hard' laws are also 'weak' laws, weak in the sense that they are poorly enforced, with no or little control and/or no or few sanctions in case of non-compliance.

'Weak' law must not be confused with soft law.

The aim is to increase long-term profits and shareholder trust through positive public relations and high ethical standards to reduce business and legal risk by taking responsibility for corporate actions.

CSR strategies encourage the company to make a positive impact on the environment and stakeholders including consumers, employees, investors, communities, and others.

Employment Confidence: 69% Arrow up

Employment is a relationship between two parties, usually based on a contract where work is paid for, where one party, which may be a corporation, for profit, not-for-profit organization, co-operative or other entity is the employer and the other is the employee.

Employees work in return for payment, which may be in the form of an hourly wage, by piecework or an annual salary, depending on the type of work an employee does or which sector she or he is working in.

Employees in some fields or sectors may receive gratuities, bonus payment or stock options.

In some types of employment, employees may receive benefits in addition to payment.

Benefits can include health insurance, housing, disability insurance or use of a gym.

Employment is typically governed by employment laws or regulations or legal contracts.

WEBSITE SPEED

squaredealblog.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #1.483.175 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How squaredealblog.com looks like on a mobile device such as an iPhone.

Tablet
How squaredealblog.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 40% #f0f0f0
  • 33% #ffffff
  • 7% #f02020
  • 3% #c01010
  • 2% #fff0f0
  • 1% #ff2020
  • 1% #ffd0a0
  • 1% #f0a0a0
  • 1% #fffff0
  • 1% #e08080
  • 1% #fff0d0
  • 1% #f0ffff

Text/code ratio

squaredealblog.com's text/code ratio is 3.20%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.20%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 2
  • <H3> 0
  • <H4> 20
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Wendy’s views on food, quality, culture, foster care adoption, and doing our best to make dave proud.
Get notified
<H4>
4th level heading
Profiles in quality: beef marketing group
How to get free frosty treats ın 2020
Lorraine thomas tribute
Wendy's welcomes a new franchise
The real wendy – ın her own words
Alt attributes Arrow up

We found 23 images on this website.
22 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on squaredealblog.com https://www.facebook.com/tr?id=330826817561700&ev=PageView &noscript=1 1
Image with missing alt attribute found on squaredealblog.com https://static1.squarespace.com/static/ta/567094712399a343227fe58e/173/assets/flat-cameo@2x.svg 1
Image with missing alt attribute found on squaredealblog.com https://static1.squarespace.com/static/567094712399a343227fe58e/5670a9f90e4c110d488f24c5/5ddbfb271d7... 1
Image with missing alt attribute found on squaredealblog.com https://static1.squarespace.com/static/567094712399a343227fe58e/5670a9f90e4c110d488f24c5/5ddbdf0e9de... 1
Image with missing alt attribute found on squaredealblog.com https://static1.squarespace.com/static/567094712399a343227fe58e/5670a9f90e4c110d488f24c5/5de673e58d3... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 22 images on squaredealblog.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

It's a good start.

You should focus on obtaining more social shares to improve your overall SEO strategy. Check out these tips to build a better social media presence.

  • Facebook iconFacebook
  • Total Engagement 6
  • Likes 3
  • Shares 1
  • Comments 2

DOMAIN REGISTRAR

Domain Registrar TUCOWS, INC.
Registration Date 12/18/2015 8 years, 10 months, 22 days ago
Last Modified 12/03/2019 4 years, 11 months, 7 days ago
Expiration Date 12/18/2020 Expired
Nameservers Arrow up
Host IP Address Country
dns1.p08.nsone.net 198.51.44.8 Flag for United StatesUnited States
dns2.p08.nsone.net 198.51.45.8 Flag for United StatesUnited States
dns3.p08.nsone.net 198.51.44.72 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Squarespace, Inc.
  • IP Address
  • 198.185.159.145
  • Country
  • Flag for United StatesUnited States
  • Region
  • New York , New York
  • Latitude and Longitude
  • 40.7209 : -74.001
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