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Whois & Analysis for stio.com

Nov 29, 2019 6:18 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for stio.com
66

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Consider adding a robots.txt file in your web server's root directory.
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Follow Google PageSpeed Insights to make your page faster.
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OVERVIEW

• Domain Owner
Private
• Category
Shopping
• Online since
December 27, 2000 Explore Wayback Machine
• Age
23 years, 10 months, 26 days
• Alexa Rank
#122.345, stio.com is in the world's top 1 million websites

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Guest Posting Rocket

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on December 28, 2019.
Title Tag
Stio Outdoor Apparel for Men, Women & Kids
Length: 46 (recommended: 10 to 70)
Meta Description
Stio offers beautiful, functional products for both the epic and quiet moments of outdoor life.
Length: 95 (recommended: 50 to 160)
Google preview
Desktop Version

Stio Outdoor Apparel for Men, Women & Kids

https://stio.com

Stio offers beautiful, functional products for both the epic and quiet moments of outdoor life.

Mobile Version

https://stio.com

Stio Outdoor Apparel for Men, Women & Kids

Stio offers beautiful, functional products for both the epic and quiet moments of outdoor life.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots index
robots follow
viewport width=device-width,initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by stio.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Stio Confidence: 86% Arrow up

Stio is a town and comune in the province of Salerno in the Campania region of south-western Italy.

As of 2011 its population was of 942.

Beauty Confidence: 67% Arrow up

Beauty is a characteristic of an animal, idea, object, person or place that provides a perceptual experience of pleasure or satisfaction.

Beauty is studied as part of aesthetics, culture, social psychology and sociology.

An "ideal beauty" is an entity which is admired, or possesses features widely attributed to beauty in a particular culture, for perfection.

Clothing Confidence: 67% Arrow
Woman Confidence: 65% Arrow
Man Confidence: 65% Arrow

WEBSITE SPEED

stio.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.1s

This domain loads at the median speed of 2.1 seconds.

Speed Percentile

40%

stio.com is faster than approximately 40 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #122.345 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • stio.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (95.7%)
  • Flaf icon for other countryOthers (4.3%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #26.898

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How stio.com looks like on a mobile device such as an iPhone.

Tablet
How stio.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 79% #f0f0f0
  • 11% #ffffff
  • 3% #e0e0f0
  • 3% #206090
  • 1% #f0f0ff
  • 0% #fff0f0
  • 0% #6080a0
  • 0% #40a050
  • 0% #f0fff0
  • 0% #507090
  • 0% #f0ffff
  • 0% #50b060

Text/code ratio

stio.com's text/code ratio is 5.00%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.00%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 0
  • <H3> 10
  • <H4> 18
  • <H5> 15
  • <H6> 28
<H1>
Top level heading
Stio
<H3>
3rd level heading
Best deals of the season
Fleece styles: up to 30% off
4 days of giveaways
Holidaygift guides
Our roots
<H4>
4th level heading
Holiday kickoff sale
Teton-tested warmth
Elevate your fleece game
Cozy, warm, easy fleece
"stio is my favorite brand for women’s ski pants, thanks to an impeccable fit that feels designed by athletic women, for athletic women, rather than a repurposed men’s model. ı get compliments on the fit all the time." (3)
<H5>
5th level heading
Suit up for fresh tracks with award-winning ski styles.
Versatile, durable and packable insulation up to 30% off.
Women's environ bib (3)
Women's dovetail cabin flannel (3)
Men's eddy shirt (2)
<H6>
6th level heading
-adventure journal (3)
— (12)
-outside buyer's guide (3)
-powder magazine (2)
-women's health (2)
Alt attributes Arrow up

We found 109 images on this website.
42 ALT attributes are missing on your image tags. The issue affects 30 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on stio.com //cdn.shopify.com/s/files/1/0023/9901/0881/t/146/assets/sticker-new-colors.png?20026 1
Image with missing alt attribute found on stio.com //cdn.shopify.com/s/files/1/0023/9901/0881/t/146/assets/sticker-new.png?20026 1
Image with missing alt attribute found on stio.com //cdn.shopify.com/s/files/1/0023/9901/0881/t/146/assets/sticker-best-seller.png?20026 1
Image with missing alt attribute found on stio.com //cdn.shopify.com/s/files/1/0023/9901/0881/t/146/assets/sticker-revised-fit.png?20026 1
Image with missing alt attribute found on stio.com //cdn.shopify.com/s/files/1/0023/9901/0881/t/146/assets/sticker-sweet-spot.png?20026 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 42 images on stio.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 6.344
  • Likes 1.733
  • Shares 4.557
  • Comments 54

DOMAIN REGISTRAR

Domain Registrar GODADDY.COM, LLC
Registration Date 12/27/2000 23 years, 10 months, 26 days ago
Last Modified 04/28/2015 9 years, 6 months, 25 days ago
Expiration Date 12/27/2019 Expired
Nameservers Arrow up
Host IP Address Country
ns73.domaincontrol.com 97.74.106.47 Flag for United StatesUnited States
ns74.domaincontrol.com 173.201.74.47 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 23.227.38.32
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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