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Whois & Analysis for strategies.fr

Nov 24, 2019 11:53 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
S2C
• Address
S2C 79 bis rue Marcel DASSAULT 92100 Boulogne Billancourt
• Country Code
FR
• Phone Number
Desktop screen Desktop screenshot for strategies.fr
72

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
S2C See more
• Category
Business  >  Marketing
• Online since
December 8, 2002 Explore Wayback Machine
• Alexa Rank
#129.119, strategies.fr is in the world's top 1 million websites

FREE FORM BUILDER

Representation of an online Form

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Gandi has expired on October 17, 2020.
Title Tag
Marketing, Communication, Médias, Digital - Stratégies
Length: 56 (recommended: 10 to 70)
Meta Description
L'info des professionnels de la communication, du marketing, des médias et du digital. L'actualité et les données-clés du marché pour les agences, annonceurs, régies.
Length: 172 (recommended: 50 to 160)
Google preview
Desktop Version

Marketing, Communication, Médias, Digital - Stratégies

https://strategies.fr

L'info des professionnels de la communication, du marketing, des médias et du digital. L'actualité et les données-clés du marché pour les agences, annonceurs, régies...

Mobile Version

https://strategies.fr

Marketing, Communication, Médias, Digital - Stratégies

L'info des professionnels de la communication, du marketing, des médias et du digital. L'actualité et les données-clés du marché p...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, user-scalable=yes
abstract L'info des professionnels de la communication, du marketing, des médias et du digital. L'actualité et les données-clés d...

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by strategies.fr.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Marketing Confidence: 78% Arrow up

Le marketing — ou esprit marketing ou concept de marketing ou optique marketing ou bien encore orientation client — est une culture organisationnelle (d’entreprise, d’association, etc), un état d’esprit, qui cherche à privilégier les attentes et les besoins des parties prenantes de cette organisation (marchande ou non-marchande) par rapport aux attentes et besoins des membres de celle-ci.

Communication Confidence: 75% Arrow up

La communication est l'ensemble des interactions avec autrui qui transmettent quelque information.

Il s'agit donc aussi de l'ensemble des moyens et techniques permettant la diffusion d'un message auprès d'une certaine audience.

Information Confidence: 74% Arrow up

L’information est un concept.

Au sens étymologique, l'information est ce qui donne une forme à l'esprit.

Elle vient du verbe latin informare, qui signifie «donner forme à» ou «se former une idée de».

Média Confidence: 73% Arrow up

Le terme média désigne tout moyen de diffusion: ou direct (comme le langage, l'écriture, l'affiche);

Publicité Confidence: 73% Arrow up

La publicité est une forme de communication de masse, dont le but est de fixer l'attention d'une cible visée (consommateur, utilisateur, usager, électeur) afin de l'inciter à adopter un comportement souhaité: achat d'un produit, élection d'une personnalité politique, incitation à l'économie d'énergie.

WEBSITE SPEED

strategies.fr website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.8s

This domain loads at the median speed of 1.8 seconds.

Speed Percentile

49%

strategies.fr is faster than approximately 49 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #129.119 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • strategies.fr daily visitors distribution - Total: 5 countries
  • Flag for MoroccoMorocco (4.5%)
  • Flag for United States of AmericaUnited States of America (7.9%)
  • Flag for Côte d'IvoireCôte d'Ivoire (3.4%)
  • Flag for FranceFrance (62.2%)
  • Flag for RéunionRéunion (3.3%)
  • Flaf icon for other countryOthers (18.7%)

Traffic country ranks

Country Rank
Flag for MoroccoMorocco #9.611
Flag for United States of AmericaUnited States of America #252.959
Flag for Côte d'IvoireCôte d'Ivoire #1.317
Flag for FranceFrance #6.363
Flag for RéunionRéunion #464

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How strategies.fr looks like on a mobile device such as an iPhone.

Tablet
How strategies.fr looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 25% #f0f0f0
  • 24% #ffffff
  • 17% #c0c0d0
  • 12% #000000
  • 3% #f0e0e0
  • 2% #b07060
  • 2% #a07050
  • 2% #d09030
  • 1% #d0a040
  • 1% #b0a090
  • 1% #fff0f0
  • 1% #c09040

Text/code ratio

strategies.fr's text/code ratio is 10.77%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 10.77%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 50
  • <H3> 32
  • <H4> 1
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
ınfluence marketing : les 7 infos de la semaine du 15 au 22 novembre
<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
Spoof metrics : du parodique au meme (2)
Étude : la télé fait de la résistance (2)
Google stadia veut tuer le game (2)
Gutenberg sort du silence (2)
La fıvb et landor montent au filet (2)
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Créations
Videos
Marques
Agences
La france, second pays le plus primé aux epica awards
<H4>
4th level heading
Expertises
Alt attributes Arrow up

We found 112 images on this website.
88 ALT attributes are missing on your image tags. The issue affects 76 actual different images that could be loaded more than once in your page.

For a better readability, only the first 50 images missing a description are shown below.

Image Image URL Occurrences
Image with missing alt attribute found on strategies.fr http://www.smartadserver.com/ac?out=nonrich&nwid=33&siteid=99773&pgname=home_page&fmtid=35357&visit=... 1
Image with missing alt attribute found on strategies.fr http://www.smartadserver.com/ac?out=nonrich&nwid=33&siteid=99773&pgname=home_page&fmtid=247&visit=m&... 1
Image with missing alt attribute found on strategies.fr http://www.smartadserver.com/ac?out=nonrich&nwid=33&siteid=99773&pgname=home_page&fmtid=260&visit=m&... 1
Image with missing alt attribute found on strategies.fr http://www.smartadserver.com/ac?out=nonrich&nwid=33&siteid=99773&pgname=home_page&fmtid=40908&visit=... 1
Image with missing alt attribute found on strategies.fr /sites/default/files/styles/article_hp_main_w555_h333/public/assets/images/strats-image-4037314.jpeg... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 88 images on strategies.fr. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

It's a good start.

You should focus on obtaining more social shares to improve your overall SEO strategy. Check out these tips to build a better social media presence.

  • Facebook iconFacebook
  • Total Engagement 16
  • Likes 10
  • Shares 6
  • Comments 0

DOMAIN REGISTRAR

Nameservers Arrow up
Host IP Address Country
b.dns.gandi.net 213.167.229.1 Flag for FranceFrance
a.dns.gandi.net 173.246.98.1 Flag for FranceFrance
c.dns.gandi.net 217.70.179.1 Flag for FranceFrance

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • INFOCLIP
  • IP Address
  • 217.25.180.242
  • Country
  • Flag for FranceFrance
  • Region
  • Île-de-France , Paris
  • Latitude and Longitude
  • 48.8543 : 2.3527
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